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Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans. It’s time for a new norm.  . Marketin

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

Show 487 - Using Mobile Surveys for Customer Insights

Engaging Brand

Anna Farmery  talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. Is mobile market research more independent than customer focus groups? The importance of providing a customer incentive to fill out a customer survey. Are mobile surveys only valuable in real time? Are mobile surveys right for you?

Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Only 12% share video via Twitter.

Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker SM

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape.  . But, how is earned media defined in the mobile-first social media age and how should it be measured? Key Quotes.

67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. So what happens when consumers do find a mobile-friendly site?

Mobile – from Strategy to Implementation

SocialFish

Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. However, this doesn’t sit in opposition to mobile serving as a game changer for associations. It’s an exciting time both for mobile development and associations.

Millennials On Mobile, Social Media [Report]

The Realtime Report

Mobile plays a significant role with this generation: 61% of millennials own smartphones. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. ” surveyed 210,000 US consumers ages 18 to 29. Millennials (ranging from 18-29 years old) now comprise one-fifth of American adults. 49% had updated a status.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Window Shopping.

Four Mobile Marketing Growth Areas

Spin Sucks

This first ran on MyMobiManager , a company that creates content management systems for the mobile web. So when we talk about something as simple as moving their websites to a mobile browser friendly format, you can imagine the blank stares we get. But these statistics show mobile isn’t going to go away. Mobile Browser Ready. Mobile Blogging. And apps?

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans. It’s time for a new norm.  . Marketin

Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone?  A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. What are your top three mobile apps? Facebook: 1.15 YouTube.

Government’s Mobile Nightmare

Geoff Livingston

As the above chart shows 93% of surveyed government officers are concerned about security risks. The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) In my opinion, the government faces the ultimate Pandora’s Box with social media on mobile and portable devices. Image via Federal Computer Week. Oh well.

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. 20-29% 6.

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

”  The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads. Social Media Statistics IDG mobile online video purchase behavior technology

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). 4. By 2019 mobile advertising will represent 72%  of all US digital ad spending. Spending on digital marketing is predicted to grow 12% in the next year, while budgets for traditional (non-Internet) advertising will fall 2%. ( The CMO Survey ).

71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. photo: Wikipedia Commons.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. Overall, 70% of senior marketers are optimistic about the state of the economy, up from 58% three years ago and just 52% four years ago. ( The CMO Survey ). 23% say they can’t prove any impact at all. ( The CMO Survey ).

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to  a mobile web page with videos of chefs preparing the recipes.  Good Things Come on Packages. Like this post?

Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone

Conversionation

ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. Transparency of Community.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. billion use social networks from a mobile device. Just 14% tie social media to sales levels. ( The CMO Survey ). Then again—a recent survey found 46% of CFOs admitted to making important decisions based only on instinct. ( CMS Wire ). 22% of social media marketing activities are performed by outside agencies. ( The CMO Survey ).

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings:  one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ).

88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

The Realtime Report

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers? Are marketers seeing tangible benefits from realtime marketing?

Survey Results and Centroids

Small Business Mavericks

The 2014 Local Search Ranking Factors Survey  results have been announced on Moz, and of course they are interesting! Signals (6.9%) (Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.). David Mihms does a good job of explaining what he changed in this year’s survey to make it easier for the many respondents and simpler to understand for the rest of us. He also highlights some of the things he considers interesting, including this observation: “Proximity to searcher saw one of the biggest moves in this year’s survey. Behavioral/Mob.

Why Mobile Moments Are Mandatory for Every Business

Convince & Convert

Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use. Forrester has introduced the hashtag #MyMobileMoment for people to share the little victories they have using mobile technology every day.

When Mobile Eats The Internet's Lunch

Twist Image

As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? The adoption of mobile devices is not to be taken lightly. For the past few years, I've made the argument for one-line of connectivity (not having separate strategies for mobile, social media and the Internet) - one strategy that deals with the connected consumer. " These are the early indications of what will be the inevitable shift from fixed connectivity to a completely mobile experience. Taking from the Web to give to mobile. mobile.

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Twitter Users Log In Via Mobile. recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. Facebook: 1.23 via  Facebook.

3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability. Let’s look at these a bit closer… Frequency.

Anticipation Builds for 2016 Summer Olympic Games (Infographic)

SocialTimes Facebook

The 2016 Summer Olympic Games  start up in Rio de Janiero Friday, Aug. 5, and according to a recent survey  by Facebook IQ , fans are excited. 64 percent plan to follow the Games via mobile devices. respondents intend to do so, and 51 percent said they will watch highlights on mobile devices. times more likely to follow them via mobile, and younger millennials are 1.3

Why Online Banking on Mobiles Will Soar

Idaconcpts

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. According to a survey commissioned by identity protection services firm Kindsight, nearly two-thirds of respondents worried that banking, credit card or other personal info could be stolen from their computers. Meanwhile 4.2 million followers.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Mobile Marketing Statistics. MindJumpers ). 3.

How Advertisers Are Using Facebook Ads [Infographic]

Mindjumpers

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. Here is an overview of the key survey findings: 70% of respondents are more likely to point ad traffic to a Facebook app rather than sending users off Facebook. What NOT To Do On Facebook.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

Trend #7 – Make a Mobile Version of Your Website! SMART mobile phones and tablets are taking over and have changed the way we do everything in our lives. We share our lives, immediately as they happen, via mobile. People are accessing your website from mobile devices more than you know! Make sure your webiste is optimized for mobile. Offline and online. 

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. A 92% of marketers in  Marketing Sherpa’s 2013 Email Marketing Benchmark Survey  said that email is producing, or will produce, a positive ROI for them. Remember to check how emails display on mobile. Mobile email users are on the increase! Mobile

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. 10 Mobile Marketing Stats. 94% of CMOs plan to use mobile applications within the next 3-5 years. Over half of all mobile searches lead to a purchase. 78% of Facebook users are mobile-only.

7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans  own a smartphone as of 2015. Engage customers in mobile polling to find out how your company is doing in terms of service, product quality, prices, and more. Mobile marketing strategy mobile marketing mobile strategy sms marketing SMS strategy text messaging

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