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| Page 1 of 7 | Previous | Next | MOBILEGROOVE DECEMBER 9, 2011 Mobile Marketing Association Surveys Brands & Agencies Worldwide This year we have witnessed a seismic shift in how brands and agencies wield the power of mobile to deliver effective advertising, engage with consumers every stage of their daily journey and —ultimately — achieve business objectives that go beyond brand promotion and awareness to encourage commerce and continued customer loyalty. The rise (and rise) of mobile retail, the advance of smartphones and connected devices, and the heightened interest among companies across all verticals (retail, automotive, finance, pharmaceutical — the works!) Take our survey and share your insights. | MOBILEGROOVE MAY 18, 2012  Mobile Usage Hot Trends: Mobile Apps, Multi-screen & Mobile Video Mobile apps or mobile Web? If the goal is to reach as many makes and models of devices, then mobile-optimized websites are a natural first choice. If it’s about building “experiences”, then mobile apps — front and center on our smartphones— may have some advantages. mobile subscribers are moving to smartphones and downloading more apps. Related articles. | | | | | |
| MOBILEGROOVE JUNE 4, 2012  5 Ways To Increase Your Mobile Web Traffic Mobile is BIG. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely ‘go mobile.’ | GAURAVONOMICS OCTOBER 9, 2010  The Ultimate List of Social Media Surveys, Research Reports and. am compiling a list of social media surveys, research reports and scoring methodologies with the objective of curating the best research on consumer behavior and brand initiatives on social media. So, here’s a work-in-progress list of social media surveys, research reports and scoring methodologies – 1. Creates a China Digital IQ score based on a scoring methodology. | MOBILEGROOVE SEPTEMBER 27, 2011 Mobile-Optimized Websites & Strategies: Why Waiting Is NOT An Option Mobile is huge. And so is the value marketers and companies can wring out of a comprehensive mobile strategy that starts with a mobile-optimized website. products on the move, and the number of businesses that have invested in a mobile-optimized website to satisfy their customer requirements. Richard Edwards surveyed mobile authorities and practitioners to get the answers. Are businesses mobile ready? Only a fraction of businesses in the five countries surveyed report having mobile optimized sites. ” Mobile in the fast-lane. | MOBILEGROOVE SEPTEMBER 9, 2011  Has Yahoo Missed The Mobile Boat? think we need to look elsewhere and ask: Would Yahoo’s shakeup at the top have happened if the company had been innovating in mobile instead of slipping further behind? But it’s safe to say that Yahoo’s disjointed mobile strategy was largely responsible for the board’s decision to oust Bartz. There has been frequent and disruptive change at the top of Yahoo’s mobile units. | | | | | | | |
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MOBILEGROOVE | WEDNESDAY, SEPTEMBER 14, 2011  YOU Are Invited; MMA Tweetchat Looks At Mobile Marketing Hot Trends
With the MMA Forum (London, October 4-5)– the premiere mobile marketing knowledge and networking event organized by the Mobile Marketing Association (MMA) — just three weeks away, MobileGroove brings industry authorities and pundits together to debate the hot trends and topics moving up the global brands agenda. Mobile marketing is global, what are the learnings from other markets that matter most? Coupons, QR codes, LBS, Augmented Reality, Apps: what are the hot trends in mobile marketing? Consumers are also making purchases on their mobile device (U.S.- MORE >> -
MOBILEGROOVE | FRIDAY, DECEMBER 2, 2011 Mobile Commerce Moves Up To Marketing Mega-Trend
It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions — reaching for their mobile phones at every step of the consumer journey, from researching products to making purchases — that this is the Year of Mobile Commerce. The real news is our increasing reliance on mobile. percent of people used a mobile device to visit a retailer’s site, up from 3.9 Additionally, mobile sales grew dramatically, reaching 6.6 retailers. were up 33.0 MORE >> -
MOBILEGROOVE | FRIDAY, MARCH 23, 2012  New Nuance Research Reveals Serious Mobile App Shortcomings; Banks Have Lots To Learn
What do we really want from our branded, self-service mobile apps? Usage data shows we appreciate instant access to the companies we do business with via mobile apps aimed at taking the heavy lifting out of resolving customer service issues and questions. Based on a December 2011 survey of 900 smartphone owners conducted by Vocalabs on behalf of Nuance Communications, the vast majority of respondents (72 percent) have a more positive view of a company if they have a mobile app. Significantly, banks and mobile operators lead with the largest number of app downloads. MORE >> -
MOBILEGROOVE | MONDAY, JANUARY 28, 2013  Enterprises Need Mobile Apps Too; Tapping The Next BIG Market
It’s a fledgling market poised for explosive growth, and a mobile app mega-trend highlighted in my new book The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media Inc.), This book brings together the insights of 25+ mobile professionals, practitioners and pundits to identify market trends, best practices and lessons learned in developing and distributing mobile apps. More recently, the company was nominated one of the top 50 innovative companies by Mobile Entertainment. MORE >> -
MOBILEGROOVE | THURSDAY, FEBRUARY 16, 2012  An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition
The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. John Stevens examines this mobile megatrend and shares eight tips for creating and executing a successful mobile strategy. number of reports show that people rely on mobile every step of the consumer journey. recent Performics survey of 502 U.S, MORE >> -
- 5 Mobile Data Points You Need To Know: Strategy Analytics, Street Fight, StrongMail, Carlisle & Gallagher, Research2Guidance MOBILEGROOVE | FRIDAY, JUNE 8, 2012
- Mobile Retail Sector Takes Off; Advertising Spurs Participation, Drives Sales MOBILEGROOVE | WEDNESDAY, JUNE 8, 2011
- M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results MOBILEGROOVE | MONDAY, FEBRUARY 6, 2012
- Mobile Operators: Boost Customer Loyalty, But Do It RIGHT MOBILEGROOVE | TUESDAY, JULY 5, 2011
- Mission Critical: Why Mobile Commerce Services Must Protect Our Assets MOBILEGROOVE | WEDNESDAY, MAY 9, 2012
- 5 Mobile Data Points: Internet World, eMarketer, inMobi, Motorola & BuzzCity MOBILEGROOVE | FRIDAY, MAY 4, 2012
- IMPACT: Freemium App Model Pays Off; Survey Stresses Mobile Shopping Opportunities MOBILEGROOVE | FRIDAY, NOVEMBER 12, 2010
- 67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites THE REALTIME REPORT | MONDAY, OCTOBER 1, 2012
- Survey results: The top Twitter tools and apps « The Cube GEMMA WENT | WEDNESDAY, OCTOBER 6, 2010
- Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011
- Could Mobile Ad Spend Overtake Budget Allocated For TV? MOBILEGROOVE | FRIDAY, JULY 22, 2011
- Mobile is the New Digital Native – Are You Ready? JUGNOO | WEDNESDAY, JANUARY 11, 2012
- Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases MOBILEGROOVE | FRIDAY, SEPTEMBER 14, 2012
- New Apps Industry Survey Gives Android & Windows Lead on iPhone; But None Make The 100 Million Club MOBILEGROOVE | TUESDAY, NOVEMBER 9, 2010
- 5 Mobile Data Points You Need To Know From Chetan Sharma, Flurry & ABI Research MOBILEGROOVE | FRIDAY, MAY 11, 2012
- Survey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 24, 2010
- Want To Market Your App Better? Identify Loyal Users First MOBILEGROOVE | MONDAY, NOVEMBER 14, 2011
- IMPACT: Permission-Based Mobile Marketing Prompts Consumer Participation & Brand Interaction MOBILEGROOVE | FRIDAY, DECEMBER 10, 2010
- IMPACT: Risky App Business; Mobile Barcodes & Why Mobile Marketing Pays MOBILEGROOVE | FRIDAY, OCTOBER 8, 2010
- Blyk Sells Indian Youth On Permission Mobile Marketing MOBILEGROOVE | WEDNESDAY, JULY 6, 2011
- Deal Or No Deal; Survey Spells Out Secret To Boosting Mobile Response Rates MOBILEGROOVE | TUESDAY, JUNE 28, 2011
- COM #250: Nokia Quiz, Apple’s iCloud, Mobile Ad Networks, Mobile Web Influencers List MOBILEGROOVE | WEDNESDAY, JULY 13, 2011
- Mobile is the New Digital Native DANNY BROWN | WEDNESDAY, APRIL 6, 2011
- MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data MOBILEGROOVE | FRIDAY, DECEMBER 21, 2012
- Japanese social networking – it’s all mobile FRESHNETWORKS | THURSDAY, JANUARY 7, 2010
- 11 new QR Code generators with analytics to bridge the mobile social online offline worlds and increase consumer engagement SOCIAL WAYNE | THURSDAY, DECEMBER 9, 2010
- Gushcloud: Mobilizing Social Media Marketing MINDJUMPERS | WEDNESDAY, APRIL 25, 2012
- OpenMarket’s Alex Moir: Move Beyond Mobile Marketing To Mobile Commerce Transactions & Loyalty Schemes MOBILEGROOVE | MONDAY, NOVEMBER 1, 2010
- Learning From Leading Marketers & Markets To Map Mobile Strategy MOBILEGROOVE | FRIDAY, APRIL 13, 2012
- EMMAs Entry Deadline Tomorrow; New Mobile Marketing Magazine Out MOBILEGROOVE | THURSDAY, SEPTEMBER 23, 2010
- Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media MOBILEGROOVE | FRIDAY, MARCH 4, 2011
- Why Mobile Marketers Must Include Boomers In The Mix MOBILEGROOVE | FRIDAY, JUNE 3, 2011
- The Everything Guide To Mobile Apps For Developers, Businesses & Brands MOBILEGROOVE | WEDNESDAY, NOVEMBER 14, 2012
- More Verticals More Active In Mobile Marketing; But Don’t Get Blinded By More Connected Devices MOBILEGROOVE | FRIDAY, JANUARY 7, 2011
- Four Mobile Marketing Growth Areas SPIN SUCKS | TUESDAY, JANUARY 18, 2011
- Lock Down Your Mobile Strategy NOW For Holiday Season MOBILEGROOVE | FRIDAY, AUGUST 12, 2011
- Mobile Security: What’s REALLY At Stake For Mobile Operators MOBILEGROOVE | WEDNESDAY, JUNE 20, 2012
- IBM survey: 68% of global CMOs ‘underprepared’ to manage social media FRESHNETWORKS | WEDNESDAY, OCTOBER 12, 2011
- Government’s Mobile Nightmare GEOFF LIVINGSTON | WEDNESDAY, OCTOBER 10, 2012
- The U.S. Army Deploys A Mobile Strategy Fit For Your Business DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
- @GigaOM Mobilize: Nuance CTO Says Voice Will Transform, Disrupt MOBILEGROOVE | MONDAY, SEPTEMBER 17, 2012
- Retailers: Use Mobile Better To Fight ‘Showrooming’ Smarter! MOBILEGROOVE | THURSDAY, JUNE 7, 2012
- Tech Buyers: 43% Research Products After Seeing Mobile Ads THE REALTIME REPORT | TUESDAY, DECEMBER 4, 2012
- New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies MOBILEGROOVE | MONDAY, MARCH 11, 2013
- Mobile Marketers Need To Balance Targeting & Privacy Concerns MOBILEGROOVE | FRIDAY, APRIL 22, 2011
- Reports Reveal Hot Mobile Numbers; Facebook Phone Might Upset Mobile Marketing MOBILEGROOVE | FRIDAY, JANUARY 28, 2011
- How Advertisers Are Using Facebook Ads [Infographic] MINDJUMPERS | TUESDAY, APRIL 24, 2012
- ANALYSIS: Arby’s Mobile Marketing Campaign, Emerging Markets MOBILEGROOVE | THURSDAY, OCTOBER 28, 2010
- Mobile Marketing Association Mobile Forum Analysis @ Mobile Marketer MOBILEGROOVE | TUESDAY, OCTOBER 12, 2010
- M-Pulse: GigaOm’s Kevin C. Tofel Talks Smartphones, Smart Homes & 2012 Mobile Predictions MOBILEGROOVE | MONDAY, JANUARY 30, 2012
- Millennials On Mobile, Social Media [Report] THE REALTIME REPORT | THURSDAY, DECEMBER 6, 2012
- The Pulse Video Show Debuts Today; Gary Schwartz Talks Mobile 2012 Megatrends MOBILEGROOVE | THURSDAY, JANUARY 12, 2012
- The Mobile Mavens Talk Mobile Commerce; Why M&S Rocks Mobile Shopping MOBILEGROOVE | TUESDAY, DECEMBER 21, 2010
- M-Pulse ANALYSIS: How Will Battle Around Mobile Voice Play Out? MOBILEGROOVE | TUESDAY, FEBRUARY 21, 2012
- Mobile Driving News Consumption, Participation & “Reporting” MOBILEGROOVE | MONDAY, OCTOBER 8, 2012
- Streamlining Text Messaging To Fast Track Mobile Marketing MOBILEGROOVE | MONDAY, JUNE 20, 2011
- Mobile Video: 92% of Viewers Share Content THE REALTIME REPORT | MONDAY, JANUARY 7, 2013
- Why Mobile Marketers Must Sharpen Focus On Digital Moms MOBILEGROOVE | FRIDAY, JULY 27, 2012
- 5 Mobile Data Points You Need To Know: Tyntec, Aimia, Twitter, Habor, Yahoo MOBILEGROOVE | FRIDAY, JUNE 22, 2012
- Survey Reveals Mobile Email Trends: Where Is Your Subscriber? SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 10, 2010
- Profile: InMobi Shows Data Driving Mobile Advertising MOBILEGROOVE | THURSDAY, SEPTEMBER 16, 2010
- New Research Underlines Pivotal Importance Of Mobile Payments, Personalization MOBILEGROOVE | MONDAY, AUGUST 8, 2011
- Main Barriers for M-Commerce: Mobile Behavior and Experiences Matter SOCIAL MARKETING FORUM | WEDNESDAY, AUGUST 29, 2012
- Google Survey Says Marketers Should be Ga-Ga for Smartphone Growth SOCIAL MARKETING FORUM | SUNDAY, MAY 1, 2011
- The Mobile Marketing Review Debuts; Rates Arby’s Campaign MOBILEGROOVE | TUESDAY, OCTOBER 26, 2010
- Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source THE REALTIME REPORT | THURSDAY, AUGUST 16, 2012
- Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
- Why Online Banking on Mobiles Will Soar IDACONCPTS | THURSDAY, NOVEMBER 18, 2010
- Summarized: The 2013 In-House Counsel New Media Engagement Survey MYRLAND MARKETING | THURSDAY, APRIL 18, 2013
- Announcing The Future of Work Survey; Take it and Share it! JACOB MORGAN | MONDAY, APRIL 29, 2013
- Mobile Stats You Need To Know: @eMarketer @NiemanLab @Google @BostInnovation MOBILEGROOVE | MONDAY, NOVEMBER 5, 2012
- MOBILESQUARED PODCAST: Europe To Lead In Mobile Advertising & Innovation MOBILEGROOVE | FRIDAY, SEPTEMBER 17, 2010
- Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone CONVERSIONATION | FRIDAY, JULY 15, 2011
- M-Pulse ANALYSIS Mobile Voice: Nuance Talks Multi-Screen, Multi-Tasking MOBILEGROOVE | SUNDAY, FEBRUARY 26, 2012
- Using Facebook Like to Market Your Business - Danny Brown DANNY BROWN | WEDNESDAY, SEPTEMBER 1, 2010
- Resistance is Futile: 10 Statistics to Support Having a Mobile Content Strategy ENGAGE | SUNDAY, FEBRUARY 5, 2012
- 3 Multiscreen Data Points You Need To Know From @Google, @BNCollegeMktg & @AdWeek MOBILEGROOVE | FRIDAY, SEPTEMBER 7, 2012
- Carnival Of The Mobilists #275 Brings Weekly Best Of Mobile Blogging MOBILEGROOVE | WEDNESDAY, JUNE 27, 2012
- Olympics Are Coming-Out Party For Multi-Screen Viewing MOBILEGROOVE | TUESDAY, JULY 24, 2012
- Mobile Stats You Need To Know: @Adfonic @IBM & @BIAKelsey MOBILEGROOVE | FRIDAY, NOVEMBER 30, 2012
- Measuring Social Media ROI PAMORAMA | MONDAY, DECEMBER 21, 2009
- New Survey Shows that Mobile is Important to Professional Tradesmen TRADESMEN INSIGHTS | WEDNESDAY, JUNE 27, 2012
- Using Mobile To Ask, Listen & Boost Customer Loyalty MOBILEGROOVE | THURSDAY, NOVEMBER 29, 2012
- New Nuance Research Reveals Serious Mobile App Shortcomings; Banks Have Lots To Learn MOBILEGROOVE | FRIDAY, MARCH 23, 2012
- [Exclusive] 5 factors driving the launch strategy of associationsnow.com SOCIALFISH | TUESDAY, OCTOBER 2, 2012
- Retailers: Use Mobile To Get 360-Degree View Of Customers MOBILEGROOVE | TUESDAY, OCTOBER 16, 2012
- Seven Shortcomings That Can Wreck Your Mobile Strategy MOBILEGROOVE | WEDNESDAY, SEPTEMBER 22, 2010
- #FF FollowFriday: Derek Johnson On Mobile Text Marketing MOBILEGROOVE | FRIDAY, AUGUST 5, 2011
- The U.S. Army Deploys A Mobile Strategy Fit For Your Business DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
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