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Beyond words: How data is shaping the future of publishing

Audiense

Current audience research in book publishing makes it hard to look beyond heavy consumers of books - those who identify strongly as “readers”. Every year, thousands of people buy 1 or 2 books that mean something to them - either to solve a problem, meet a need, entertain them or to gift in that all-important Christmas period.

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How to Leverage Social Media Publishing for Lead Generation

Oktopost

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

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Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now

Buffer Social

It was in the APAC Town Hall meeting that Mel, a Customer Advocate on our team, asked me whether we had established a clear stance for how much we can help customers throughout COVID-19. This blog post was originally published on joel.is, read it here. I learned a ton and was left feeling energized. This really got me thinking.

Meeting 53
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The future of publishing?

SocialFish

What could these ideas mean for association publishing? I know some associations (including ASAE) are actively thinking about how to publish content for tablets. We think we are in the membership or meetings or publications business, when perhaps we are in the connections or community or learning or knowledge business.

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What Meet Edgar and SmarterQueue Alternatives Are Out There?

agora pulse

Repeating content is probably one of the (if not the only) reason users rushed to tools like Meet Edgar and SmarterQueue. Needless to say, there’s a lot of anxiety and frustration about these kinds of publishing tools. What Are Some Decent Alternatives to Meet Edgar and SmarterQueue? But is this announcement really news?

Meeting 87
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What Meet Edgar and SmarterQueue Alternatives Are Out There?

agora pulse

Repeating content is probably one of the (if not the only) reason users rushed to tools like Meet Edgar and SmarterQueue. Needless to say, there’s a lot of anxiety and frustration about these kinds of publishing tools. What Are Some Decent Alternatives to Meet Edgar and SmarterQueue? But is this announcement really news?

Meeting 87
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Monday Roundup: the Measurati Meet #measurePR

Waxing UnLyrical

Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Monday Roundup: the Measurati Meet #measurePR. Please let me know via a comment below, and I’ll add them to the queue. Based in the Washington, D.C., Based in the Washington, D.C.,

Meeting 100