Beyond words: How data is shaping the future of publishing
Audiense
MARCH 12, 2024
Current audience research in book publishing makes it hard to look beyond heavy consumers of books - those who identify strongly as “readers”. Every year, thousands of people buy 1 or 2 books that mean something to them - either to solve a problem, meet a need, entertain them or to gift in that all-important Christmas period.
Let's personalize your content