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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284
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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

If you select for an ad to appear on a specific device category (such as Android devices), you also have the option to define the range of operating systems used for the devices. The post How to Target Specific Mobile Devices on Facebook and Instagram appeared first on Jon Loomer Digital. Let us know in the comments below!

Mobile 176
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Why You Need a CPaaS Solution in Your Customer Experience Strategy

The Realtime Report

Numerous technologies have hit the market to help businesses engage with clients. Through CPaaS, businesses can set interaction systems with customers through any channel. CPaaS enables businesses to offer real-time communication that can be received through any chosen contact point like desktop, tablet, or mobile. Flexibility.

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How Government Agencies Can Consistently Create Great Content

Social Media Strategies Summit

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Image source.

Content 163
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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet underused social marketing platform.

Reddit 52
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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?