Convince & Convert

JANUARY 19, 2014

This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. Now 90% of it has swung to marketing. Now THAT’s self-serve information in B2B marketing. tweet this ). You had so much control. The game changed a lot.”

B2B 143

B2B Hubspot Marketing Embedding 143

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1. Digital Marketing: Social Media, Search, Mobile & More. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Hootsuite

FEBRUARY 5, 2024

Instagram analytics are the metrics used to understand how content performs on Instagram. We get it, it’s not as fun as creating content and interacting with followers. By tracking how your audience interacts with your content (e.g. This, in turn, allows you to fine-tune future content. What are Instagram analytics?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Examples 62

Examples B2B ROI CPA 62

Webbiquity SMM

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of?

Industry 100

Industry Directory SEO Metrics 100

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. Not a place for me to “sell.”

SEO 100

SEO B2B Consultant News 100

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Using Inbound Marketing To Generate Leads And Sales – by Tone. .

eBook 60

eBook SEO Hubspot Marketing 60

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. What are qualified leads?

B2B 135

B2B How To Data Process 135

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service. Your face may not even show in the content you create.

UGC 87

UGC Film How To Skills 87

Small Business Mavericks

NOVEMBER 7, 2012

Multiple inbound links from the same web page. Cloaked inbound links. These are just a few of the types of inbound links you want to avoid. That means a few links falling into those categories are OK, but if you overdo it, then you can expect some repercussions. How To Attract Valuable Inbound Links.

Engineering 101

Engineering SEO Types Activities 101

Harp Interactive

APRIL 20, 2010

The best way to get back-links is to create valuable content; create it and they will link! Create a spreadsheet to document the submission process, with fields that include: directory URL, Category submitted, URL submitted, date of submission, title/anchor text submitted, status. 7 WAYS TO MAKE DIRECTORY SUBMISSIONS LESS PAINFUL!

Directory 326

Directory Google NoFollow URL 326

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. What kind of content are they producing and where are they publishing it? Or L’Oréal and Garnier? Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Bill Hartzer

MAY 11, 2012

Through a division called “ American Express Market 3D “, American Express is doing Inbound Link Building, Social Bookmarking, and General Directory Submissions. I have received a copy of an email that details some of the services provided by American Express Market 3D. business, computers, health, etc.). .

Directory 160

Directory Social Bookmarking Engineering Guidelines 160

Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — At Buffer, our marketing budget consists mainly of the tools we use.

Social Media 111

Social Media Class Marketing Social Media Management 111

Keyhole.co

SEPTEMBER 13, 2023

Can’t get engagement on Instagram even with impeccable content? They get your content in front of a broader audience, enhance discoverability, and enable more refined targeting. To use it properly, first, you must understand why hashtags are indispensable for a strong Instagram marketing strategy.

Hashtag 52

Hashtag Trends Instagram UGC 52

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Recommended Tactics. Partner links.

Publishing 209

Publishing Module Syndication Badge 209

Writtent Blog

DECEMBER 20, 2013

If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. Featuring luminaries such as Pulizzi, Val Swisher, and Michael Brenner, next year’s predictions include: At least 3 Fortune 500 brands will hire a Chief Content Officer. Think again.

News 58

News Content Marketing Metrics 58

Small Business Mavericks

MARCH 5, 2011

» The True Meaning Of Content What is the true meaning of content? But today, content has a rather broad view. Content has moved beyond the web page. But small business owners have to get creative in the ways that we develop content and in what that content is designed for. That was about it.

Content 79

Content Case Study Press Release Small Business 79

Convince & Convert

JANUARY 11, 2011

If you’re an administrator of a Facebook fan page, you can find the Daily Story Feedback chart at [link] (look in the interactions category). This is a fantastic way to look at your last 25 blog posts to see what type of content you’re publishing generates the most engagement. Inbound Links. Share of Voice. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Adam Sherk

DECEMBER 22, 2009

Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media.

Trends 167

Trends How To Digg Press Release 167

Writtent Blog

APRIL 7, 2014

Quality isn’t always a measure of whether content is going to go viral. You already know the fundamentals of content that’s destined for viral. You already know the fundamentals of content that’s destined for viral. Every marketer ought to delve into Mark Hughes’ book Buzzmarketing. Will the content marketing bubble pop?

Exercises 85

Exercises Study Blogger Content 85

Writtent Blog

FEBRUARY 21, 2014

Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it. How is the content presented visually? Alltop.com.

Strategy 92

Strategy Content How To Analysis 92

Kikolani

APRIL 27, 2012

Blogging / Content Marketing. 6 Reasons Why Content is a Must for Online Marketing – Content creation, development, and marketing are an essential part of online marketing. Stanford Smith of Pushing Social finds 5 content marketing sources at your fingertips. Here’s why.

Mashup 113

Mashup Resources Klout Remix 113

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” image credit: Shareaholic. SocialCast.

SocialCast 111

SocialCast Tools Price Collaboration 111

Ari Herzog

AUGUST 25, 2011

No one will spend unproductive time finding your search box, categories, tags, recent posts, etc. Important items such as categories, pages, and a search box should be above the fold so scrolling is minimal. I’m sure you’ve heard the overused expression, “Content is king.&#. Social interactivity is a must for your blog.

Tips 144

Tips Widget Repository URL 144

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. Contents of this Guide. We categorize influencers into 5 categories. And later on we’ll show you why.

Influencer 104

Influencer Social Media How To Campaign 104

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Refine this as finely as possible so you don’t have to filter though too many false leads in broad categories. Do they get comments and do people share their content through social media?

Influencer 135

Influencer Klout URL Social Media 135

Writtent Blog

JUNE 20, 2014

In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Content that appeals to search engines and readers gets blog traffic – Squirrly helps you optimize your pages to perfection. Sure you do. Social Locker.

SEO 106

SEO WordPress Engineering Analytics 106

Justin Levy

JANUARY 4, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gone Mobile Written on January 5, 2010 by Justin Levy in announcements , blog , miscellaneous 2 Comments - Leave a comment! Powered By Headway Go To Top Administrator Login Copyright © 2010 Justin Levy All content © Justin Levy.

Mobile 113

Mobile Disqus iPhone Creative Commons 113

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. She partners with Maggie Lowman, who is responsible for managing the content aspect of Instant Brands’ social media strategy. However, when everyone unites around shared goals, beautiful music is made.

Tips 100

Tips Collaboration Marketing Team 100

Writtent Blog

MARCH 17, 2014

The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers. However, it can get expensive pretty quickly, especially if you’re committed to delivering quality visual content. However, it can get expensive pretty quickly, especially if you’re committed to delivering quality visual content.

Wikimedia 105

Wikimedia Creative Commons Flickr Yahoo 105

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Writtent Blog

JANUARY 25, 2015

While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters ? However, as the discipline of content marketing continues to grow, that is changing.

Nielsen 40

Nielsen SEO Team Collaboration 40

Justin Levy

MAY 10, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Joint Chiefs of Staff 2010 Social Media Strategy Written on May 10, 2010 by Justin Levy in military , social media , social media strategy 16 Comments - Leave a comment! link] Brad Blake Funny you mention that. United States License.

Social Media 113

Social Media Strategy Policies RSS 113

Adam Sherk

MAY 26, 2009

Whether it is individual releases or your entire newsroom, hosting on PitchEngine means that the content is not on your site, so your domain loses the SEO benefit of the links pointing to that content. However there is also a downside. Essentially you are helping to build up PitchEngine.com’s link equity as opposed to your own.

Press Release 102

Press Release Social Media Syndication Hosting 102

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Raven Tools offers a 30 day free trial for their online marketing toolset.

SEO 167

SEO Tools Analysis CPC 167

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? It can cause bloggers to start rethinking their content strategy and possibly even considering whether or not they should continue blogging. Thanks for taking time out of your day to come hang out here!

Comments 220

Comments Disqus Social Graph Blogger 220