Techipedia: Tamar Weinberg

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Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. Has anyone realized how tired people are of marketing messages in their FB feeds? Internet Marketing Social Media

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Social Media Purism Stupidity is what Gets You Fired

Techipedia: Tamar Weinberg

Ten years ago, social media marketing did not exist. It became possible, all of the sudden, for marketers to participate within those communities because they saw an opportunity. And so, all of the sudden, this pure network of sorts became a place for marketers, as they always do, to capitalize upon. There were online communities. People participated on those communities.

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

” I actually responded, saying “um, I cover marketing.” Marketing Opinion I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Today, I sell training modules on my inbox zero process. In 2007.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. The app-ification of brands is actually more persuasive to this generation than other forms of marketing. Marketing

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Build Relationships. Not Numbers.

Techipedia: Tamar Weinberg

still find myself being thrown in a marketer’s camp. wrote a bestselling book on social media marketing, and that is what I became known for, though social media marketing is already dead. After writing regularly about the virtues of social media marketing, it finally culminated in 2011 when I said point blank: social media marketing is typically a failure.

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly! Featured Marketing Social Media

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Jason Falls. Traackr.

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Internet Marketing Social Media

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Tim Ware. ” And there’s no other option. consider this the biggest drawback with the Timeline layout, followed closely by no longer being able to set a default landing tab for non-fans. Corona.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

Leveraged properly, Endorsements also has marketing applications for your small business by promoting your products and services. Featured Internet Marketing Social MediaThis is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The data reveals that there are more than 15.2 Let them know!”.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. Flexibility : The variety that SMS marketing offers is almost endless.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. Proximity.

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Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

As a client, you must be able to give your consultant information about your target audience via an audience profile that can be found with  survey tools and market research. In fact, it’s been predicted for years now that social media marketing will merge into public relations or some other marketing discipline. Goal Setting. Manage and grow our fan base on Facebook.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr. No more. Google’s SEO Mindset. ” The rise of authorship.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Salesforce use animation in their digital marketing to great effect. What do you think about the use of animation in digital marketing?

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities.

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing.

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform.  During our influencer marketing efforts, we ran a total of 5 campaigns, not including the two quilt posts.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Marketing Social Media Business facebook facebook page fan pageThis is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook. Much More Screen Real Estate! The Profile Picture. Like this post?

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. Marketing Search Engine Optimization Social Media video marketing videos

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. In fact, it’s now a true mindset.

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15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

Don’t let either one of these excuses hold you back from this very useful marketing and networking tool. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Marketing Miscellaneous Social Media kinkedin professionalism social mediaThis is a guest post by Lior Levin. Help Out.

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

It’s probably fair to say that you try to keep a fairly subdued, professional tone in your marketing strategy. Ideally, it is best to advertise your brand with video marketing using a mixture of video product reviews, customer testimonials, corporate stories, and other video methods. Business Marketing Social Media neil davidson video video marketingCorporate story.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Harrison Jones is an SEO Analyst at Straight North – a full-service Chicago marketing and web design firm. Harrison writes frequently about link acquisition, SEO, and video marketing. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Harrison Jones.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. People gravitate to social media precisely to escape this kind of in-your-face marketing. Your additions are welcome!

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. possible downside is difficulty integrating with other marketing activities. Many Internet marketing agencies , including mine, offer SMM in addition to SEO, PPC and other widely used services. Want more?

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Marketing Search Engine Optimization algorithm google panda seoThis last year Google brought a large number of algorithm changes to the table.  28 : Attribution Update – Designed to help reduce spam levels on SERPs. Like this post?

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5 Things I’ve Learned from Running BizSugar

Techipedia: Tamar Weinberg

Take the time to learn which features to use and which to ignore because they don’t fit your strategy, or your market. Remain Committed to Your Target Market. BizSugar’s target market has always been — and remains— small businesses and entrepreneurs. But once you stray from the site’s original intent, it becomes far less valuable for your niche market.

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Today, there are many new marketing outlets that a CEO has to take into consideration when trying to find a marketing professional who can keep up. and the interview was over.

The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

Power users, especially those working in the Internet space, are having to spend more time reading and viewing new content in order to stay a head of the game and keep up with trends in the market. This is a guest post by Jason Butlion. The way that we explore and discover content on the Internet has drastically changed in the last decade. Follow Justin on Twitter at @justin_butlion.

How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

Have you ever followed someone who you thought was a great marketer, PR pro, or other industry “expert,” only to find out they may not be the person you thought? Shannon Evans Suetos is an online marketer living in San Diego, and the owner of  What’s Your Two Cents? This is a guest post by  Shannon Evans Suetos. Social media, like many things in life, is about relationships.

How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

Content has become an important part of online marketing. Focus on Your Target Market. One of the keys to successful content is the focus on your target market. Consider items of interest to your target market, providing posts, tutorials, videos, and other content that is useful. You can even use some of the news values to reach out to visitors in your marketing copy.

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The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

Now that inventory can be purchased with real-time bidding (RTB), and marketers can target their most valuable customers with a display ad on Facebook. Or, put another way, in serving ads against search data, Facebook is now employing the Internet’s most effective marketing tool, the very tool that has earned Google so many billions. Facebook accounts for some 25 percent of U.S.

Across the USA by Train… With Kids and For $0

Techipedia: Tamar Weinberg

We spent a lot of that time walking around the Chicago French Market and sitting in Amtrak’s  Metropolitan Lounge. This post isn’t about anything I normally write about. However, another viral post stemmed my desire to write about my own train experience. This is my opinion of an exciting opportunity that I encourage you to experience at least once in your lifetime. His trip?

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

” In a very noisy online world, your goal is to inspire your market to sit up and take notice of you. Engaging stories remind your market you’re human, not just a typing robot in this vast online universe. Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. Marketing Social Media bragging promotion social media social proof

How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer. MarketingThis is a guest post by Lucy Hunt.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. It can be used as a tool for making people aware of the new product launched to the market. Varghese.

Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Marketing Search Engine Optimization Social MediaThis is a guest post by David Rodnitzky. Treat customers badly and you will be out of business – period! Here are the top ways consumers can crush your business online. Need I go on?