Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. The post Top five: Women rule content marketing!

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Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. Trick 1: Be specific when setting goals.

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Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes other influencers such as members of the public who have large or loyal social media followings.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . Tik Tok influencers are powerful. Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following.

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Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns.

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Fashion News Report Review 409

Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . Tik Tok influencers are powerful. Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following.

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Blogger Brands Technorati comScore 389

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. The new approach was to develop relationships with some online influencers with large and loyal social media followings. The combined solution included influencer outreach and content curation. Keeping up is not easy.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

DECEMBER 21, 2018

You ask I answer: How to evaluate influencer marketing software — Christopher Penn on Awaken Your Superhero. In this episode he outli nes the most useful features to look for in an influencer marketing software product. I learn something new from every one of Christopher’s daily shows.

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News Software Analysis Influencer 170

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Other influencer relationships are important too. They are strategic advisors.

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Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Media and influencer relationships such as Cision, Agility PR Solutions, MuckRack, etc.

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Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

JANUARY 24, 2019

Each is absolutely filled with must-know news for PR and marketing and it provides a ton of insight into current issues and trends. Under the Influence: Hypertargeting. For Immediate Release #171: Ice Cream For Breakfast. I’ve been listening to Shel Holtz’s podcast for ten years and rarely miss an episode. This episode is no different.

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Notification Privacy Issues Influencer 230

Sherrilynne Starkie

NOVEMBER 5, 2018

Author Greg L Witt has been named a “Top 5 Youth Marketer to Follow” by Inc. Here’s what people on Amazon are saying: “Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us.

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Sherrilynne Starkie

OCTOBER 21, 2013

Having online friends influencing the ads that a user is served provides context and relevancy and therefore the ads are more meaningful. This approach already heavily influences how people get their news. Content marketing: feeling ripped off? The article was originally posted on the Thornley Fallis blog.

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Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. This is the key to building credibility with readers and that, in turn, gives a blogger the influence that brands are looking for. Have a blogger media kit. See point No.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

SEPTEMBER 23, 2013

The top communicator in any organization is more likely to be a woman this is true, but with communicators under represented in the boardroom her influence is limited. But my mentor was a department head, not an executive and therefore her influence was limited. Related posts: Real beauty sketches: cynical marketing ploy?

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Wikipedia Influencer Skills Project 275

Sherrilynne Starkie

OCTOBER 28, 2012

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” Photo credit: Wikipedia).

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Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

JANUARY 16, 2012

SEO: social networks influence search rankings. What Marketers Need to Know about Google Search Plus (greatfinds.icrossing.com). Users can opt out of the new service by adjusting their Google account search settings. Online petition gets country on the map. Facebook ain’t all that. Click here to start to receive my newsletter.

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Picasa Engineering Privacy Google 304

Sherrilynne Starkie

MARCH 11, 2013

Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing. Groups would represent fans, sponsors, partners and other community influencers.

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Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

MARCH 8, 2015

But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. Finding and building relationships with key influencers is the key to the ROI of content marketing. Indeed, Twitter needs to clear out the deadwood.

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JULY 19, 2013

The answers to these questions will be helpful in understanding if you should engage with these online influencers, and how. Upgrade Your Twitter Marketing. Who are these people? What do they tweet about? Why do they follow this profile? Map out reciprocal Twitter relationships and interactions. HMV’s Twitter nightmare.

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Getting media coverage is one of the four pillars of digital marketing success alongside owned, shared and paid media.

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News Report Software Badge 404

Sherrilynne Starkie

DECEMBER 7, 2020

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Graphic Design.

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Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. You’ll gain insight into who has actual influence (not just popularity) in your community to focus on building relationships of real value.

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Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

MAY 16, 2018

Influencer marketing data as bonus. Five Great Influencer Marketing Studies. New influencer marketing studies provide fresh insight into trends and best practices. Top five: New features from social network giants. Listly by Sherrilynne Starkie. May 16, 2018. Follow List. Embed List. May 16, 2018.

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Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

JUNE 9, 2013

Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter. Measuring online influence. Finding value in Klout like sites.

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Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

JANUARY 8, 2018

Writing A foundational skill required to convey ideas, persuade and build influence. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Media/Influencer Relations Earning coverage is essential to marketing and communications success.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format.

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Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

NOVEMBER 15, 2018

Now just one tap on a Pin in the following tab will take users directly to a website for more information from the creators, driving traffic to influencers, publishers and brands. LinkedIn’s Top Voices list celebrates power users. Pinterest has just launched an immersive single Pin format for easy scanning from idea to idea.

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News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

APRIL 28, 2014

What to include in a story outline: The purpose: Is the primary objective to inform, educate, sell, influence or entertain? Video: a short history of marketing. 20 Quick Content Marketing Tips Every Blogger Should Know. In short, starting with an outline will improve the story overall, and quality content is what gets shared.

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How To Exercises Education Engineering 330

Sherrilynne Starkie

AUGUST 1, 2018

After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Influencer marketing comes to Snapchat. The company says the feature is rolling out ‘soon’ The post Social media top five: What does Facebook’s stock market dip mean?

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Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

JULY 3, 2018

It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. This is how you actually demonstrate the business strategy’s implementation is through marketing and communications that basically shows it off and delivers it.

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Policies Project Metrics Sentiment 231

Sherrilynne Starkie

APRIL 26, 2014

They discussed the growing influence of social media on photo journalism specifically how Instagram allows real-time news coverage through visual storytelling. Social Savvy Email Marketer: Instagram. We see, instantly, a different side of the world’s most militarized society. Related Posts: Instagram or Vine? Related articles.

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News Instagram Journal Policies 321

Sherrilynne Starkie

JUNE 12, 2018

Generation Z is the largest and most diverse generation in US history and Snapchat has published an infographic to explain why this matters for marketers and advertisers. Gen Z teens are young (age 13-17), but they have a lot of influence on societal norms and brand-consumer relationships.

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Reddit Facebook Compete API 133

Sherrilynne Starkie

FEBRUARY 20, 2018

Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing. Click To Tweet Here are the search marketing services every good social media consultant will offer: Strategy. Search marketing needs careful planning and smart thinking. Influencer marketing.

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Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

AUGUST 28, 2018

If you’ve not added it to your marketing and communications mix, what are you waiting for? Already 71 per cent of marketers are increasing their investment in this channel. Almost three-quarters of users admit their purchasing decisions are influenced by what they see on this channel.

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Instagram Influencer Cost YouTube 247