Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. But competitor benchmarking compares your processes, products, and ROI against competing brands. It falls under the competitor benchmarking process.

Metrics 59

Metrics Analysis Comparison Price 59

Navolutions

JANUARY 21, 2014

Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. How Does Twitter Help My ROI? Anti-Social Media. You have to have an honest desire to do it (at least for the business’s sake).

Social Media 100

Social Media ROI Press Release Conversation 100

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

NOVEMBER 3, 2014

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.

Social Media 69

Social Media Press Release Class Course 69

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface.

Social Media 168

Social Media Marketing Small Business Cost 168

Small Business Mavericks

APRIL 17, 2011

A media company. We’ve talked about social media so much that I think you know how I feel about that. These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that.

Company 142

Company Wiki Case Study Press Release 142

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours).

Course 40

Course Training Social Media Press Release 40

Pam Moore

MARCH 19, 2020

Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. Social media vanity metrics take a back seat to measurable results.

Trends 78

Trends Video Marketing Influencer 78

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success. What power!

Tools 93

Tools Sentiment How To Team 93

Convince & Convert

JULY 7, 2011

I’m glad that more and more companies are putting significant effort into their social media programs. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. Really, I am. We’re Crazy About Likes. It was on June 30.

Press Release 150

Press Release comScore Cost ROI 150

Pam Moore

JANUARY 19, 2020

Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. Social media vanity metrics take a back seat to measurable results.

Trends 78

Trends Brands Marketing Influencer 78

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. These include gamification, internal communications and ROI-focused analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. A talent pool that can craft relevant messages that resonate in real time and produce ROI. Just sending a blast of press releases indiscriminately doesn’t get the coverage. Content strategy. Data Driven PR.

Trends 49

Trends Press Release Data Skills 49

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. These include gamification, internal communications and ROI-focused analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Koka Sexton

MARCH 19, 2012

They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. Social media as a broadcast channel .

Press Release 96

Press Release Skills Yammer Social Networking 96

Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. There are many social media management tools you can use to do this – I prefer [link]. There are usually industry groups you can network with. You can create your own groups on social media and build a community of engaged followers.

Small Business 85

Small Business Tips Fashion Groups 85

Sprout Social

FEBRUARY 23, 2023

When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. Integrating social into every aspect of your strategy drives more compelling, authentic messaging from the ground up. Communications and social media are a match made in heaven.

Social Media 110

Social Media Brands Press Release Sentiment 110

Hootsuite

AUGUST 3, 2023

Social media is kind of magical, right? Even if you don’t take your social media content too seriously, the U.S. The SEC can — and will! — hold businesses accountable for the things they say on social media platforms. After all, you’re using social media to build your brand , not commit fraud.

Social Media 85

Social Media Tips HootSuite Policies 85

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Social media metrics. Media engagement and tonality. Press release distribution.

Data 231

Data Metrics Press Release ROI 231

Hootsuite

JULY 25, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Explain the marketing segments for [INSERT INDUSTRY]. Re-write this email to appeal to social media marketers [INSERT EMAIL]. It’s seriously easy. Keep the post to 250 characters.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

ProBlogger

MARCH 12, 2015

The basics of content marketing are fairly simple: publish great content that solves your audience’s most common problems, informs them of the latest developments in your industry or teaches them something new and helpful. Interview influencers and thought leaders in your industry. Coming up with the strategy is often straightforward.

Eventful 20

Eventful Content Startup How To 20

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Naturally, I asked about his interest in mastering social media for his clients. His answer? I don’t believe in a “digital divide.”

Social Media 138

Social Media Strategy Consultant SEO 138

Keyhole.co

MAY 12, 2023

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? This includes your social media profiles, blog posts, comments on other posts, and anything else that might appear when someone searches for your brand name. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Earned Media: Traditional vs. Social. Let’s take a look.

Study 167

Study Social Media Forums Case Study 167

Kikolani

APRIL 7, 2010

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Social Mention. Keep Up to Date on Their Industry. Give Great Customer Service.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

Social Media Strategery

SEPTEMBER 18, 2011

Paid media. What offers better ROI? But social media has forced some changes to the advertising industry, whether the old-school likes it or not. Huge budgets vs. tiny ones. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? Of course not.

Advertising 111

Advertising Social Media Press Release Airlines 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Waxing UnLyrical

AUGUST 12, 2015

For example, 2015 is truly the year of “ROI.” Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. The CommPRO model is to develop events based upon this relevant influencer topic, your “ROI” of a specific business objective.

Mobile 100

Mobile Metrics ROI Press Release 100

Sprout Social

NOVEMBER 29, 2018

More and more businesses realize the long-term ROI of brand-owned content. A simple blog post includes brainstorming, drafting, editing, minimal graphic design work (at the very least for a featured image) and then of course social media promotion. Schedule a lot of social media promotion in advance.

Content 111

Content How To Upcoming Campaign 111

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

Insurance 115

Insurance Journal Research Hashtag 115

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226