Buzz Marketing for Technology

MARCH 20, 2013

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. So how can you play that up?

Conversation 199

Conversation Hotels Retail Focus Group 199

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested.

Products 90

Products Team Focus Group Collaboration 90

Saying It Social

FEBRUARY 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Seeing ALL of Your Facebook Friends’, Groups’ and Pages’ Statuses on Your Updated Facebook Home Page? Are You Seeing ALL of Your Facebook Friends', Groups' and Pages … [.] Are You Sure?

Groups 128

Groups Groups Facebook StumbleUpon 128

Pixlee

JANUARY 21, 2020

It’s a topic on the minds of many of our customers, and according to a study conducted by PWC’s Digital Services group , a staggering 94% of senior-level executives believe delivering personalization is critical or important to reaching customers. Unfortunately, the average click-through rate for retail display ads is around 0.5%.

Retail 66

Retail Cost Startup Privacy 66

agora pulse

OCTOBER 6, 2020

In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. By targeting communication specifically to the segmented audience, messages that particularly resonate with that group can be used to the greatest effect to produce change,” The Social Deck wrote. Kudos, guys!).

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Social Media Strategies Summit

SEPTEMBER 9, 2022

A study from PwC revealed that Millennial and Gen Z-aged customers are significantly more likely to consider environmental, social, and governance issues when deciding whether to trust companies. New product drops, exclusive merch, ultra-rare art, and retail deals. No doubt Clinique is well aware of this.

Examples 177

Examples Brands Avatar Authentication 177

Convince & Convert

APRIL 22, 2014

The Goal Since Unclaimed Baggage has one a retail location—no online store component—their goal was to connect with bloggers who were in a 2-3 hour radius of their location. They decided that retail and family oriented bloggers located in Alabama were the perfect fit. Let’s dive in and see how they worked with bloggers.

Brands 156

Brands Blogger Retail Case Study 156

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. AT&T or Verizon).

B2B 189

B2B Case Study Telecommunications Study 189

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. The Pros of Blogger Networks.

Blogger 152

Blogger Fashion Case Study Brands 152

Small Business Mavericks

APRIL 27, 2011

Meetup allows you to create groups on any topic. You pick a location, start a group, and start congregating. Just like any group you start in the real world, there’s ongoing work involved. But Meetup does allow you to promote your group in a very affordable way. This makes sense since you own a retail shoe shop.

Marketing 150

Marketing Case Study Press Release Groups 150

Hootsuite

MARCH 16, 2020

These can include a shoppable component for retailers. . TikTok allows you to organize your ads using three levels: campaigns, ad groups, and ads. . Under a campaign, you will find one or more ad groups. You will define ad groups with ad placements, target audiences, budget, and schedule. . Creating a new ad group.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Taking the steps to build your community pays incredible dividends for retailers on the hunt for word of mouth marketing, authentic product feedback, and positive user-generated content. Focus on Content.

Retail 68

Retail Authentication UGC Case Study 68

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5%

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Hootsuite

JULY 6, 2022

These groups let you connect with people on an individual level. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. 50% of participants in a study reported being more interested in a brand when they see ads for it on Instagram. Instagram is a direct line to your consumers.

Instagram 117

Instagram HootSuite UGC Influencer 117

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? More about this blog here.

Research 265

Research Social Media Marketing Retail 265

Small Business Mavericks

MAY 1, 2015

Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. A study was done on shoppers born between the years 1946 and 1964 who do not have children living at home. 85% trust third-person product reviews from major retail sites. Interesting numbers, right?

Retail 70

Retail Mobile Engineering Buy 70

Social Media Strategies Summit

JANUARY 2, 2020

Social is the primary thing people do online, and according to PwC’s study of 22,000 consumers , social media is the most influential channel for inspiring purchases. According to the National Retail Federation , the percentage of U.S. Social Media has truly grown into its maturity as a marketing channel.

Campaign 165

Campaign Meme Instagram Social Media 165

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. Source: Acquire Case Study. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. It: automated of 67% of customer service chats, answered frequently asked questions. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96

Buzz Marketing for Technology

OCTOBER 25, 2013

By some estimates, Hispanics will outnumber all other cultural groups in the U.S. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5 million in 2010.

Mobile 225

Mobile comScore Insurance Sites 225

The Realtime Report

MARCH 5, 2021

We can reveal that Grindr not only has the longest terms and conditions within the dating industry, but it is also among the longest of all the other websites analysed in our study. Arcadia’s Zara has the longest terms of use of all fashion websites in our study, taking an average of 1 hour and 3 minutes to read the 8,223-word long document.

Industry 91

Industry Banking Fashion Insurance 91

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. eMarketer reports that consumers force retailers to adopt social strategy.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. In the Reel above, Solo Stove shows a group of friends enjoying a girls night in. Push creative boundaries for your brand with these ideas: 1.

Types 116

Types Instagram Brands Collaboration 116

Pixlee

NOVEMBER 6, 2019

over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. Marketers tend to obsess over how to approach different age groups online, and this makes sense. Gen Alpha is a much younger group, but don’t write them off just yet. The global internet users grew by 8.6%

Brands 40

Brands Privacy Retail Groups 40

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. So do you have buyer personas at your company? Not any more …. Tweet This! Share this on Facebook. Share this on Linkedin.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Kikolani

AUGUST 23, 2013

White Hat SEO Case Study: 348% More Organic Traffic in 7 Days – Confused about white hat SEO? Here’s a step-by-step case study that will teach you how to execute a successful campaign. How are the Top 50 Retail Brands performing on Facebook? Social Media / Social Networking. Share Your Best Blog Posts.

Marketing 128

Marketing Case Study Mashup Retail 128

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. AT&T or Verizon).

B2B 101

B2B Case Study Telecommunications Banking 101

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. Each group was shown images like the ones below: They had to state which line (A,B or C) matched the target line on the left. Asch divided participants into groups of eight.

Conversation 110

Conversation How To Review Influencer 110

Idaconcpts

FEBRUARY 6, 2013

However, businesses are starting to take notice that Latinos are no longer a minority consumer group. Internet-ready mobile phones have become wildly popular among a wide range of people from different age groups, genders, and ethnic backgrounds. trillion market is nothing to be sneezed at. In fact, it should be catered to.

Social Media 132

Social Media Foursquare Communities Mobile 132

Buzz Marketing for Technology

DECEMBER 4, 2008

To get a better understanding of this space I decided to interview Bob Buday the co-founder of The Bloom Group whose firm specializes in the creation of cogent and well differentiated thought leadership. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index. He has a B.A.

Real Estate 100

Real Estate Health Care How To Consultant 100

Hootsuite

OCTOBER 19, 2022

Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.” But that doesn’t mean Gen Z is the only group seeking a shopping experience on the app. Turn your Shopify store visitors into customers with Heyday, our easy-to-use AI chatbot app for retailers. And there’s a reason for that. Try it Free.

HootSuite 92

HootSuite Trends Feed Feedly 92

Buzz Marketing for Technology

FEBRUARY 23, 2009

With that in mind I had to get Bob Buday from The Bloom Group on another podcast to keep drilling for more ideas on how to make my process and hopefully your process for creating thought leadership better. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index. Give a listen.

Real Estate 100

Real Estate Health Care Consultant Study 100

Buffer Social

NOVEMBER 7, 2016

While speaking to James Quarles, Instagram’s VP of monetization, TechCrunch found that : According to a study run by Instagram, 60% of Instagrammers say they learn about products and services on the app, while 75% say they take actions like visiting sites, searching, or telling a friend after being influenced by a post on Instagram.

Instagram 110

Instagram Retail Influencer Features 110

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Kevin is a part of the Global Communications External Group, which is in charge of corporate public relations. Listen Now. via General Mills.

How To 123

How To Apple Hotels Case Study 123

Later

SEPTEMBER 1, 2020

Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space. But where Instagram is somewhat lacking is in its ability to provide “group forums” for followers to interact among themselves. millennials use Pinterest every month.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

AUGUST 1, 2019

When further subdivided into age groups, you can see that 25% of those aged 55+ years old have never read an online review while only 5% of those aged 18–34 years old have never read a review. For a retailer, common topics might include staff demeanor and customer service, product selection and stock, ambiance and checkout wait times.

Review 101

Review Strategy Hotels Survey 101

Hootsuite

JULY 4, 2022

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Regardless if you’re the hottest new retail brand or a local library in a small town, you can find a home on TikTok. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Questions 104

Questions Banking Insurance HootSuite 104

Saying It Social

AUGUST 26, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. eMarketer reports that consumers force retailers to adopt social strategy. Does anyone else share my same frustration or is it not really an issue for you? if yes, please explain.

Digg 157

Digg StumbleUpon Feed Feedly 157