Social Media Strategies Summit

JULY 12, 2023

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences. We need to get them to change.”

Campaign 210

Campaign Social Media Case Study Training 210

Mindjumpers

JUNE 15, 2012

Track Social conducted a study throughout May 2012, examining the Facebook rankings and thereby level of engagement of 100 well-known and highly active brands on the social platform. They categorised the posted brand content into seven groups: Status: The most traditional form of post, containing text. Putting the model to the test.

Study 259

Study URL Feed Feedly 259

Sprout Social

FEBRUARY 1, 2021

Throughout the course of history, logos have been used to visually communicate the identity of a group or business. In 2020, we applied this same concept to an important initiative at Sprout, our Business Resource Groups (BRGs), which are employee-led groups for traditionally underrepresented communities to come together at Sprout.

System 94

System Groups Groups Resources 94

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. But it went unused.

Case Study 213

Case Study Library Communities Study 213

SocialFish

JANUARY 22, 2011

I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. According to Pew, American adults active in groups were asked about three potential reasons for being active in social or civic groups.

Gov 2.0 196

Gov 2.0 Groups Groups NGO 196

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

Groups 111

Groups Groups Communities Organization 111

Waxing UnLyrical

MAY 29, 2012

You don’t need to create a focus group; you have one already. Manwich: A Case Study on Social Media Listening. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. Want to test a new flavor? You have people ready and waiting.

Case Study 200

Case Study Study Social Media Flickr 200

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. But it went unused.

Case Study 168

Case Study Communities Study Committee 168

The Realtime Report

JANUARY 15, 2017

How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. A case study requires your knowledge about the value and importance of social media and its strong and weak sides. Stage #2: Start Writing Your Case Study.

Case Study 70

Case Study Study Social Media How To 70

Jon Loomer

SEPTEMBER 25, 2015

Most Common Age Group is 25-34. Only 9% never studied beyond high school, which is 62% below the Facebook average. Average salary group below $75k is below the Facebook average while every group above that salary is above the Facebook average. Advertising Target Groups. Advertising Target Group: 55% married.

Groups 120

Groups Groups Facebook Mobile 120

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Bill Hartzer

OCTOBER 5, 2023

The study found that urban consumers do favor online influencers, with 28% relying on them. The study also revealed that 47% of consumers are drawn to influencers who are knowledgeable, easily accessible, and create a personal connection with their audience.

Research 149

Research Influencer Social Media Sports 149

Jon Loomer

APRIL 17, 2022

I had been selected for an advertising study. But the full alert read as follows: This ad account has been selected to participate in a 9-week study to help improve campaign performance. First: Kinda cool to be part of a study! You choose a custom audience or group of custom audiences to target. Second: Oh, crap.

Study 197

Study Trends Groups Groups 197

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no.

Study 180

Study Company Web 2.0 Twitter 180

Idaconcpts

JULY 22, 2015

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages.

Focus Group 70

Focus Group Overview Groups Groups 70

Convince & Convert

AUGUST 28, 2015

However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. Carried out by Halverson Group , the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days (e.g.

Study 60

Study Metrics Sample Samples 60

Webbiquity SMM

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content. To quote the study: 90% of B2B marketers believe in and see the value in Influencer Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Kikolani

JUNE 15, 2010

Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole.

Collaboration 148

Collaboration Groups Groups OpenID 148

The Realtime Report

MAY 15, 2023

Dedicate specific hours to attend classes, study, engage in personal hobbies, exercise, and spend time with loved ones. Additionally, adults pursuing higher education often have multiple priorities, so it’s vital to set boundaries and protect your study time.

Tips 91

Tips Exercises Study Education 91

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. Gone are the days when SEO was important just for the SERP.

SEO 157

SEO Social Media Strategy Hashtag 157

Janet Fouts

MAY 3, 2021

But his real passion has been studying and teaching interpersonal communication, meditation, depth psychology and mindfulness. He graduated with a degree in interpersonal communication and moved on to study Hakomi, mindfulness-based somatic psychology with founder Ron Kurtz.

Microsoft 136

Microsoft Training Study Hosting 136

Audiense

MAY 17, 2018

As people see more clearly how to apply these insights to B2C campaigns we want to describe today a case study of a very B2B sector, which is the marketing industry. The post Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study] appeared first on Audiense.

Case Study 79

Case Study Activities Study Campaign 79

Sherrilynne Starkie

AUGUST 27, 2018

However, not everyone is great at independent study. And yet others learn better in a group setting which is supportive and collaborative. And yet others learn better in a group setting which is supportive and collaborative. In Learning Styles and Online Education, a joint study conducted by the U.S.

Industry 170

Industry Social Media Training HootSuite 170

Audiense

MAY 31, 2018

The insights allow these campaigns to be adapted to each group, shape the creative and content strategies, and can also define the media plan for these new actions. The post Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study] appeared first on Audiense.

Case Study 68

Case Study Campaign Activities Study 68

Webbiquity SMM

APRIL 4, 2023

is seeking social connection: they value the “wisdom of the tribe” being part of the group. Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information.

Social Media 220

Social Media Reddit LinkedIn Research 220

Webbiquity SMM

AUGUST 27, 2019

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016. But the least social of this entire group? 4,360,429 followers.

B2B 154

B2B Research Twitter Marketing 154

Sprout Social

JUNE 21, 2022

When I decided to study computer science and sometimes found myself in massive classrooms with only a handful of women, I wasn’t surprised. By the time I left for college, almost every teenager had a laptop and I knew I wanted to study computer science. Finding solidarity through Community Resource Groups.

Engineering 99

Engineering Software Authentication Patterns 99

Buffer Social

JULY 23, 2018

This week, we’re covering a massive study that analyzed more than 750,000 Facebook ads, how one eCommerce brand generated thousands of emails and followers, our favorite new social media tools , and more. The top 5 actionable advertising takeaways from studying more than 750K Facebook ads. Let’s dive in!

Case Study 69

Case Study Study Social Media Tools 69

Saying It Social

FEBRUARY 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Seeing ALL of Your Facebook Friends’, Groups’ and Pages’ Statuses on Your Updated Facebook Home Page? Are You Seeing ALL of Your Facebook Friends', Groups' and Pages … [.] Are You Sure?

Groups 128

Groups Groups Facebook StumbleUpon 128

The Realtime Report

NOVEMBER 21, 2023

Studies have found 2.3 Diverse organizations are also 70% more likely to capture new markets than companies that do not incorporate under-represented groups in their recruitment processes. Other benefits to DEI for organizations include greater cash flow and the ability to capture new markets as well as increased profitability.

Organization 91

Organization Industry Engineering Reputation 91

Buffer Social

MAY 26, 2016

To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media. It makes sense seeing as both social networks have the largest active audiences of the group according to this study.

Study 75

Study Social Media Brands LinkedIn 75

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

The Realtime Report

MARCH 21, 2023

Audience research and analysis is when companies identify and try to understand a targeted group of people who have the potential to become new customers. Through comprehensive study of a target market, businesses can more effectively tailor their sales strategy and save both precious time and money.

Analysis 91

Analysis Research Campaign Cost 91

Oktopost

DECEMBER 19, 2023

Additionally, this feature ensures that all Thread posts are visibly grouped together on the calendar, providing you with a clear and organized overview of your content scheduling. One way you could do this is by creating a side-by-side report in Social BI, with one report grouped by X (Twitter) Threads and the other grouped by X Posts.

Engagement 69

Engagement Case Study Overview B2B 69

Social Media Strategies Summit

JUNE 8, 2023

RIMOWA also showed the ads to custom audience groups comprising previous website visitors. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces.

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: Facebook Groups. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. Platforms to use: Facebook Groups, Instagram Close Friends. Benefit from in-person social media strategy workshops and case studies.

Trends 182

Trends Social Media Instagram Platform 182

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100