Sprout Social

MARCH 13, 2017

Let’s go back to the restaurant example for a second. There have been several studies conducted on the topic that show people are more likely to conform to the group decision. One classic example is the Solomon Asch conformity experiment that took place in 1951. Asch divided participants into groups of eight.

Conversation 111

Conversation How To Review Influencer 111

Buffer Social

MAY 8, 2019

A great example of this is Ugly’s National Sibling’s Day post on Instagram. One example of this is how Ugly sourced its three newest flavors — Watermelon, Piña Colada, and Pink Grapefruit. The study found that the most health-centric group of consumers is Generation Z, part of Ugly’s GenZenial market.

Industry 74

Industry Meme Survey Authentication 74

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. With linear TV and entertainment continuing to lose viewers as folks cut/shave their cables, they bet on the winners and spread them across more platform opportunities. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Ignite Social Media

DECEMBER 16, 2016

For example, the analytics interface will not allow customization of the export other than selecting the date range – only offering Excel file downloads. Further, the analytics interface is pretty user friendly. While Twitter’s analytics are nice, they are not perfect. Twitter analytics are limited in the way you can export the data.

Analytics 60

Analytics Platform Social Media comScore 60

Razor Social

MAY 15, 2019

A couple of years ago I was training a group of marketing professionals about influencer marketing. Imagine if you were launching a product and you wanted a group of influencers involved in the launch campaign. According to Nielsen, 92% of consumers trust recommendations from brand advocates. And later on we’ll show you why.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

MARCH 8, 2017

For example, if you’re trying to find a social media influencer on grilling and barbecuing, you’ll want people such as: Food critics in the industry. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Ask them to join one of your LinkedIn groups (or join theirs).

Influencer 111

Influencer Social Media How To SEO 111

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. You can also create an update where you ask people to like a page, follow an account, subscribe to an email list, answer a question on Quora or install an app, for example. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

JUNE 25, 2008

Don Norman , of the Nielsen Norman Group , has a different take on PowerPoint. Take, for example, the following pitch for Apple’s GarageBand software (emphasis is mine): The new video track in GarageBand makes it easy to add an original music score to your movies.

Tools 109

Tools Nielsen Posterous Skills 109

Pixlee

FEBRUARY 1, 2019

Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust.

Discount 41

Discount UGC How To Apparel 41

Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine.

Google 254

Google Class Creative Commons Yahoo 254

Ignite Social Media

FEBRUARY 11, 2021

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”

Social Media 171

Social Media CPC CPA Aggregator 171

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. YouTube: At war with Warner Music Group (8). Over 44% of Internet users are active in social media. Related posts. Wild Rock Guy NZ (0).

Hotels 85

Hotels Tourism Travel Social Media 85

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. What do you think? Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. You can also target multiple locations within a single targeting group, though there are limits to how many specific targeting parameters you can build. In this example below, I’ve used the very basic “People Who Live in California.”.

Facebook 166

Facebook Travel Mobile Comparison 166

Diva Marketing Blog

FEBRUARY 23, 2009

  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics.

Research 40

Research Social Media Cymfony Sample 40

Idaconcpts

JULY 22, 2013

User Advocate and principal of the Nielsen Norman Group, Jakob Nielsen defines usability as “a quality attribute that assesses how easy user interfaces are to use”. Continuing with the topic of car financing, let’s explore an example of a useful, link-bait time-sinker for this auto financial services category.

Project 134

Project Nielsen Insurance Mobile 134

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. Its users are mainly university students, though there are a growing group of users who keep using Renren after graduation to keep in contact with their university friends. Besides the 3 listed here, there is a huge group of more specialized social networks. Guest post written by Jens H. Micro blogging.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

ProBlogger

APRIL 26, 2017

For example, Smartblogger keeps it very subtle. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. Tim Ferriss’ site Four-Hour-Workweek is a great example of this. For example, this is how the welcome mat looks like when you visit Zac Johnson’s site.

Blogger 53

Blogger Conversation Nielsen Study 53

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Present examples of how it works for other B2B organizations to show that employee advocacy can have a meaningful impact on business objectives. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Social Media Marketing

MARCH 20, 2013

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. Legal An update to the FTC guidance on disclosure in social media: the agency has given an example of how to disclose an ad message on Twitter : just put "Ad:" in front of the tweet.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Convince & Convert

NOVEMBER 20, 2015

A prominent example includes lifestyle blogger and founder of Cupcakes & Cashmere Emily Schuman’s collaboration with Nordstrom. Although a Nielsen study showed millennials as the demographic most likely to trust advertising, there’s a caveat: They don’t want ads— they want stories and contextual relevancy to their lives.

Advertising 60

Advertising Data Collaboration Blogger 60

Buffer Social

JUNE 12, 2016

Do you recognize some of your tweets in the following examples? There was an interesting study by a group of Korean researchers into the how and why of unfollowing. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. They looked at 1.2

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Not surprisingly, email and search are the most common online activities among all age groups. And much more.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 14, 2015

For example, here are some things effective blog editors do: You plan awesome content. Agree To Change As A Group Arienne Holland at Raven Tools needed to improve her team’s blog planning process to save them from “WordPress Draft purgatory,” as she likes to joke. That’s being effective.

Process 60

Process How To Team Publishing 60

Convince & Convert

AUGUST 12, 2015

And what if there were real stats, facts, and examples to help you out with tons of advice, so you can pick the best techniques that work for you? Apply that theory to your content: Group similar projects together to knock them out as sprints. And Nielsen Norman Group suggests links are a promise to your readers.

Marketing 60

Marketing Project Publishing Survey 60

Buzz Marketing for Technology

JUNE 27, 2008

We begin our discussion with a review of Eshet-Alkalais ( 2004 ; 2005 ) classification of digital literacy into five main groups and the pilot research ( Eshet-Alkalai & Amichai - Hamburger, 2004 ) on these literacies. We leave it to the readers and to future discussion of the issue to decide which path should be followed.

Skills 207

Skills Education Telecommunications Journal 207

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. .&# She shows how to identify and emulate organizations that are “truly social.&#. Need some inspiration?

Social Media 198

Social Media Tools Tips ROI 198

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. For example, somebody just entering the workforce. When LinkedIn Wont Work. 90% said "Yes." All answered, "No."

LinkedIn 109

LinkedIn Google Directory API 109

Buffer Social

AUGUST 9, 2016

For example, why should someone join your email list? Then you can add an exact location by typing in the name of a country, state, region, city, postal code, address — even a Nielsen TV region or congressional district. You can now use this form from any Lead Ad you create moving forward. View Content. Add to Cart.

Advertising 40

Advertising Facebook URL Campaign 40

Social Media Marketing

MARCH 27, 2013

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. Legal Shift Communications takes a look at the FTC Dot Com disclosures and provides some examples of what to do and what not to do when tweeting.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Buffer Social

OCTOBER 4, 2016

For example, you’ll be able to add a phone number, an email address and your business’s physical address. One example of this is Not on the Highstreet , who tend to use very soft colors and light backgrounds on their images: Try to think about your brand colors and visual style when it comes to Instagram. Use Stories.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Webbiquity SMM

MARCH 14, 2011

Example: 14. “I Snippets: Some Examples of Bad Writing for Your Amusement and Horror. Nope, Marian gives you the real meaning behind over-used social media jargon, for example: “Crowdsourcing – The act of being stingy and relying on a group of people to do your (bitch)work for free.&#. Priceless.

Social Media 186

Social Media Proposal Marketing iPhone 186

Hootsuite

OCTOBER 15, 2020

Closed captions on videos are a prime example. It’s crucial to keep an open mind and understand that there’s always something we can do to better include marginalized groups so that they don’t feel discriminated against because of their culture, gender, sexual orientation, disability, age, ethnicity, race or socioeconomic status.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Webbiquity SMM

JANUARY 24, 2012

Kent Lewis packs an incredible amount of useful information into this concise post, which outlines tactics for marketing success, illustrated with real-world examples, for Facebook, Twitter, LinkedIn, Google+, YouTube, SlideShare, Quora and Foursquare. Social Media Report: Q3 2011 by Nielsen Research. Here’s the source.

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

MARCH 16, 2017

Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. Instagram user group were between 18 to 34 years old (26%), followed by 18 to 24 years old (23%). For example, if you want to promote your iOS app, you might want to select “iOS Devices only”.

Instagram 111

Instagram Advertising URL FAQ 111

Convince & Convert

SEPTEMBER 20, 2010

link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Great example! Great example! For example: You connect with a media professional via Twitter who does a story about your business.

Social CRM 145

Social CRM Twitter B2B CoTweet 145