4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. good recent example of this was Target’s teen pregnancy discovery.
9 Must-Use Writing Strategies [+Examples]
NOVEMBER 30, 2014
Example: “Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality?”. Example: “Your family’s safety is your number one concern. You wouldn’t speak in person to a group of interested people and expect them not to converse with you, so don’t make that mistake in your writing.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Make Your Content Actionable.
7 Ways to Write Headlines that Get Clicks [+ examples]
FEBRUARY 4, 2015
Here are 7 ways to kick it with headlines (plus examples from the pros). 1. Ask Include the reader in a group. In this example from BuzzFeed , Jarry Lee appeals to the Lord of the Rings groupies out there by promising 23 photos that only they will get. The post 7 Ways to Write Headlines that Get Clicks [+ examples] appeared first on Writtent Blog. Ask a question.
Combine Email and Facebook Ad Campaigns for Greater Success (Example)
JANUARY 28, 2016
They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can. Here is a detailed example… Click To Tweet. 1. Why not just send the email?” The email campaign by itself may have done fine. Start Jan.
Content Marketing Food Groups
JANUARY 17, 2015
The idea is simple, think of your content strategy like a world class chef and break content into food groups that will feed your audience with the right mix of content that engages them, educates them and keeps them wanting more. This infographic goes through the content marketing food groups and an example of the schedule you can follow to nourish your readers with the right mix of how-to, thought leadership and easily digestible content. Marketing professionals wonder what makes for a great mix of content. Powered by WP Bannerize.
100 Examples of Corporate Social Media Policies
MAY 14, 2011
Greteman Group. The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Organization. Policy Title. About.com. Template: Blogging and Social Media Policy. About.com.
Should You Use Facebook Page Or Facebook Group - Social Media
Social Media Network Marketing
NOVEMBER 7, 2013
Many a times am asked if the Business House should get onto Facebook Page or Facebook Group. Also you need to have a clear idea on how Groups and Pages function. Facebook Group can be used for varied purpose. For instance: Family based Groups: When you put up photos and messages not all of your Facebook friends / list can be disturbed and interfered with. Close friends Groups: You will have your privacy and just have your gang / group of friends communicating without the world really interfering onto your team. Do you also face this dilemma?
Facebook Audience Insights: 5 Groups You Should Analyze
SEPTEMBER 25, 2015
Along the way I’ll provide examples of what I’m seeing… There are 5 main audiences you should analyze using Facebook’s free Audience Insights tool… Click To Tweet. Most Common Age Group is 25-34. Average salary group below $75k is below the Facebook average while every group above that salary is above the Facebook average. Lifestyle.
How to Craft a Perfect Blog Post Headline [+Examples]
JUNE 25, 2014
Examples: “Cat Jumps Three Stories to Escape Apartment Fire”. Examples: “9 Reasons You Need a Vintage Record Player”. Examples: “This Man Went Home Early, and You Won’t Believe What He Saw!”. “Do You Agree With This Judge’s Jaw-Dropping Ruling?”. Example: “17 Crowdsourcing Capers You Just Won’t Believe”. Example: “The Strange and Fascinating Life of Howard Hughes”.
Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
OCTOBER 13, 2012
believe associations and other organizations, or even a group of erstwhile unaffiliated individuals can learn a lot about modern community building strategies and tactics from Office Heroes. This group is about networking but it is also rooted in appreciation. hope I’ve given you a good starting point and example. Anything. Cater2.me It’s guerilla. Case Study Social, In Theor
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
How LinkedIn Groups can Explode your Blog Traffic
APRIL 18, 2013
The answer is LinkedIn Groups. Now I’m not guaranteeing that you will receive 10,000 ‘connections’ or that LinkedIn Groups is the only answer for bloggers with no marketing budget; nevertheless if you are considering social media as part of your online promotion strategy, LinkedIn Groups is a must. What is a LinkedIn Group? The benefits of LinkedIn Groups: It’s free.
8 Best Practices for Collaborative Blog Groups
JUNE 15, 2010
Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole. This should be the most obvious and important use of a private blog group. Therefore, one of the most important way a multi-author blog group could be used is to encourage all contributors to help push posts on social media. link].
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Seems crazy, right?
Two Social Media Toolkit Examples and Other Goodies
MARCH 6, 2013
Below are a set of recommended, baseline social media metrics, developed and maintained by an interagency working group of the Federal Social Media Community of Practice. We have also included case studies, examples of social media in action, to highlight the work of your colleagues and inspire your own programs. Some goodies I’ve come across this week for you. 1. ” 2.
Group Writing Project: Write a ‘Discussion’ Post
MARCH 29, 2013
Today it’s time for an opportunity for you to do something practical to actually build community on your blog – to create a discussion post as part of this weeks ‘Group Writing Project’ What is a Group Writing Project? Here are a few examples from dPS: If you had to discuss your camera kit…[Discuss]. For example you might like to. Probably the best part of the last group project was the amount of inter-linking I see happening between participating bloggers as a result of their posts. Strategies for Growing Community on Your Blog.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
From @Starbucks to @Samsung Mobile and even @LEGO_Group, they all use audience segmentation to break their potential followers up into smaller accounts, which all feed up to the main account. For example, there is the main @LEGO_Group account. — LEGO (@LEGO_Group) May 7, 2016. — LEGO (@LEGO_Group) April 24, 2016. YouTube and online video marketing.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. For example, SxSW took place more than three months ago in Austin, Texas, but the event’s Twitter and hashtag are still alive and pushing out engaging content to continue conversations. By Steve Randazzo. Post-event Engagement Tool.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Marketing Insider Group. increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Mention.
The Social CEO (or Lack of)
Ignite Social Media
MAY 18, 2016
Great group of students, @ChancellorFolt ! “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever. For us, the answer is yes…most of the time. Benefit #3: It makes the company a more desirable place to work.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
What’s the best way to start and grow a LinkedIn group? Larry Brauner shares 10 tips for maximizing LinkedIn social networking success, among them: put significant time and thought into your profile, utilize keywords, “join every relevant LinkedIn group,” comment when you have something valuable to add, and most importantly (for any social network)–keep at it.
The Rise of Digital Influence: From Persuasion and Passion to Action
MAY 28, 2012
In his Altimeter Group report, “ The Rise of Digital Influence ”, Brian Solis , looks at the dynamics of influence, how we often use it in the wrong away and how to develop a plan of action, spiced with several case studies. Examples: sales/referrals, brand lift (make sure you know the impact of brand awareness on your business as well, if you want to measure all the way). Cialdini.
What Makes Social Content Great?
DECEMBER 7, 2012
In an admittedly nerdy and slightly unflattering moment, I clicked the link expecting to indulge in examples of brands completely misunderstanding the rules of engagement on Facebook. Sure, your goal shouldn’t be to burst out random updates unrelated to your brand identity, products or target groups with the sole purpose of just reaching high numbers of likes and shares.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Here are some real-life examples and I am sure you can find others when you start thinking this way. Collaborate with your customers. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Never is that more true than at budget time. Users. Employees.
When To Use Facebook Pages And Facebook Groups - Social Media
Social Media Network Marketing
OCTOBER 24, 2010
With the recent announcement on Groups from Facebook quarters we know that Facebook Groups was in news in a big way. Given this scenario I have been asked many a times that if we already have Facebook Pages then when do we need the Facebook Groups? justified query, the reason being that if you have put in time and energy in developing the Page then are we to dissolve everything and start getting people on-board onto Groups? The introduction of Facebook Groups is not done with any intent to dissolve the Facebook Pages. Facebook Pages has been around as well.
Leverage the Difference Between Online Influence and Popularity to Your Advantage
APRIL 5, 2012
Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” Relevance: does your message matter to this group of prospective customers? Solis offers examples of what can be achieved when you understand social media influence: Build Brand Awareness: use social influencers to help build awareness for your brand. As my blog readers know, I always argue that popularity is not influence and vice versa. How Does Social Media Figure Into Your Marketing Plans?
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Looking for examples of social media success to emulate? Which social media monitoring tools should I use?
Influencer Marketing Matchmaking
OCTOBER 12, 2015
Some examples of forms it might take: Earned media placements and blogger outreach. Influencer Marketing Marketing brand ambassadors group high virtual summit Influencer marketing influencer outreach influencer relations laura petrolinoBy Laura Petrolino. Just for the record, Gini definitely practices what she preaches and is forcing me to go on vacation. She won the stubborn war.
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. good example is the RIM PlayBook battery’s poor performance media storm which somehow petered out by the time the tablet started shipping.
The New Facebook Groups Explained
OCTOBER 18, 2010
New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far. For instance like in the case of a team of collaborators or a group of people who needs to organize a trip, just to name a couple of examples.
Being a Social Strategist – What Does It Take? [Infographic]
SEPTEMBER 26, 2011
For example, it’s first of all the responsibility for a social strategist to evangelize a new initiative. The statistics in the infographic were pulled from LinkedIn data, job listings for positions in the field and a report by Jeremiah Owyang of Altimeter Group. But who are the persons in this type of job and what does it take? found the infographic on Mashable.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Sharing habits differ based on the group being shared with, however, as “Social networks are the top method for sharing content with friends (92%)…In sharing online content with the general public, consumers prefer to use message boards (51%) or blogs (41%).” Or that 73% of U.S. ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Oh yeah.
How to Create an Online Course Your Audience Will Fall in Love With
SEPTEMBER 6, 2016
Make sure it’s not just theory – your teaching will stick more with people if you provide real life examples they can relate to. #12 Caroline Makepeace. It helped them feel supported and got to better understand who I was, what I stood for, and how I could help them as a living example of what I preach. Social Media Strategy Facebook Facebook Groups Online Course
Facebook Takes Scissors to Paper App
JUNE 30, 2016
Facebook Creative Labs apps that are still thriving include Facebook Mentions , Groups and Moments. For example, the same team that built Paper also built Instant Articles —a fast and interactive experience for reading articles in News Feed—using many of the same tools, design elements and fundamental ideas as Paper. Readers: Did you ever use Paper? What did you think of it?
How Social Media Has Changed the Hotel Business
NOVEMBER 2, 2010
Yes, here are a few examples: Our marketing budget now has a line item for social media. For example, we posted a video clip of “Transformers 3” that was filmed here at the hotel. Our hotel management company, West Paces Hotel Group , gives us great flexibility and autonomy to manage our social media program. Guest post by Ann Manion , president of Hotel Advantage. So I did.
Best Quora Guides and Insights of 2011
FEBRUARY 2, 2012
But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” Is Quora still a significant social media destination? Blogger interest in the site seemed to follow a similar pattern.
How Smart Brands are DemoCasting in Social Media
Convince & Convert
SEPTEMBER 29, 2015
There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. This is what Lowe’s, Corcoran Group, and Nescafe are doing, and it fascinates me. call this technique DemoCasting , intentionally reaching out to demographic groups that are adjacent to your core.
How to Create Sharable and Engaging Wall Photos on Facebook
JULY 11, 2012
Brisk Iced Tea is a good example of this. Know your target group. Community Management Facebook audience brand creative dimensions engaging fan photos identity image message outside the box sharable Target group user-generated content wall photosTweet Written by Christina Bruun who works as Social Designer at Mindjumpers. Send a clear message. Keep it simple.
10 Great Posts about #LinkedIn Company Pages
MARCH 24, 2013
21 Examples of Powerful LinkedIn Company Pages. How to Use LinkedIn Company Pages & Groups from HubSpot All-in-one Marketing Software. Social Media Amp facebook game Generating Leads Great Resources Groups Hubspot Infographic LinkedIn marketer Marketing Company Marketing Institute Marketing Software Nbsp Page Award Page Nbsp Secret Weapon Software Company