Trending Sources

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. good recent example of this was Target’s teen pregnancy discovery.

9 Must-Use Writing Strategies [+Examples]

Writtent Blog

Example: “Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality?”. Example: “Your family’s safety is your number one concern. You wouldn’t speak in person to a group of interested people and expect them not to converse with you, so don’t make that mistake in your writing.

29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Make Your Content Actionable.

7 Ways to Write Headlines that Get Clicks [+ examples]

Writtent Blog

Here are 7 ways to kick it with headlines (plus examples from the pros). 1. Ask Include the reader in a group. In  this example from BuzzFeed , Jarry Lee appeals to the Lord of the Rings groupies out there by promising 23 photos that only they will get. The post 7 Ways to Write Headlines that Get Clicks [+ examples] appeared first on Writtent Blog. Ask a question.

Content Marketing Food Groups

Koka Sexton

The idea is simple, think of your content strategy like a world class chef and break content into food groups that will feed your audience with the right mix of content that engages them, educates them and keeps them wanting more. This infographic goes through the content marketing food groups and an example of the schedule you can follow to nourish  your readers with the right mix of how-to, thought leadership and easily digestible content. Marketing professionals wonder what makes for a great mix of content. Powered by WP Bannerize.

Twitter Aim to Regain Momentum with New Video & Group Message Features

Mindjumpers

Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as well as Snapchat. Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app.

100 Examples of Corporate Social Media Policies

Koka Sexton

Greteman Group. The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Organization. Policy Title. About.com. Template: Blogging and Social Media Policy. About.com.

Should You Use Facebook Page Or Facebook Group - Social Media

Social Media Network Marketing

Many a times am asked if the Business House should get onto Facebook Page or Facebook Group. Also you need to have a clear idea on how Groups and Pages function. Facebook Group can be used for varied purpose. For instance: Family based Groups: When you put up photos and messages not all of your Facebook friends / list can be disturbed and interfered with. Close friends Groups: You will have your privacy and just have your gang / group of friends communicating without the world really interfering onto your team. Do you also face this dilemma?

Facebook Audience Insights: 5 Groups You Should Analyze

Jon Loomer

Along the way I’ll provide examples of what I’m seeing… There are 5 main audiences you should analyze using Facebook’s free Audience Insights tool… Click To Tweet. Most Common Age Group is 25-34. Average salary group below $75k is below the Facebook average while every group above that salary is above the Facebook average. Lifestyle.

How to Craft a Perfect Blog Post Headline [+Examples]

Writtent Blog

Examples: “Cat Jumps Three Stories to Escape Apartment Fire”. Examples: “9 Reasons You Need a Vintage Record Player”. Examples: “This Man Went Home Early, and You Won’t Believe What He Saw!”. “Do You Agree With This Judge’s Jaw-Dropping Ruling?”. Example: “17 Crowdsourcing Capers You Just Won’t Believe”. Example: “The Strange and Fascinating Life of Howard Hughes”.

8 Best Practices for Collaborative Blog Groups

Kikolani

Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole. This should be the most obvious and important use of a private blog group. Therefore, one of the most important way a multi-author blog group could be used is to encourage all contributors to help push posts on social media. link].

The New Facebook Groups Explained

Mindjumpers

New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far. For instance like in the case of a team of collaborators or a group of people who needs to organize a trip, just to name a couple of examples.

How LinkedIn Groups can Explode your Blog Traffic

ProBlogger

The answer is LinkedIn Groups. Now I’m not guaranteeing that you will receive 10,000 ‘connections’ or that LinkedIn Groups is the only answer for bloggers with no marketing budget; nevertheless if you are considering social media as part of your online promotion strategy, LinkedIn Groups is a must. What is a LinkedIn Group? The benefits of LinkedIn Groups: It’s free.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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Guerilla Community-Building Group Provides Insight to Modernizing Your Organization

SocialFish

believe associations and other organizations, or even a group of erstwhile unaffiliated individuals can learn a lot about modern community building strategies and tactics from Office Heroes. This group is about networking but it is also rooted in appreciation. hope I’ve given you a good starting point and example. Anything. Cater2.me It’s guerilla. Case Study Social, In Theor

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Seems crazy, right?

Facebook Groups: Privacy Bait and Switch?

Almost Savvy

Some friends and I took the new Facebook Groups for a test-drive to find out. New Groups. After I had finished writing several hundred words about the pros and cons of the new group functionality and interface, I sat back and realized there was one big con staring at me. I set aside the columns of pluses and minuses and decided to focus on my largest concern. Or so it seems.

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Below are a set of recommended, baseline social media metrics, developed and maintained by an interagency working group of the  Federal Social Media Community of Practice. We have also included case studies, examples of social media in action, to highlight the work of your colleagues and inspire your own programs. Some goodies I’ve come across this week for you. 1. ” 2.

Group Writing Project: Write a ‘Discussion’ Post

ProBlogger

Today it’s time for an opportunity for you to do something practical to actually build community on your blog – to create a discussion post as part of this weeks ‘Group Writing Project’ What is a Group Writing Project? Here are a few examples from dPS: If you had to discuss your camera kit…[Discuss]. For example you might like to. Probably the best part of the last group project was the amount of inter-linking I see happening between participating bloggers as a result of their posts. Strategies for Growing Community on Your Blog.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

From @Starbucks  to @Samsung Mobile  and even @LEGO_Group, they all use audience segmentation to break their potential followers up into smaller accounts, which all feed up to the main account. For example, there is the main @LEGO_Group account. — LEGO (@LEGO_Group) May 7, 2016. — LEGO (@LEGO_Group) April 24, 2016. YouTube and online video marketing.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Marketing Insider Group. increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Mention.

Tools 63

When To Use Facebook Pages And Facebook Groups - Social Media

Social Media Network Marketing

With the recent announcement on Groups from Facebook quarters we know that Facebook Groups was in news in a big way. Given this scenario I have been asked many a times that if we already have Facebook Pages then when do we need the Facebook Groups? justified query, the reason being that if you have put in time and energy in developing the Page then are we to dissolve everything and start getting people on-board onto Groups? The introduction of Facebook Groups is not done with any intent to dissolve the Facebook Pages. Facebook Pages has been around as well.

The Social CEO (or Lack of)

Ignite Social Media

Great group of students, @ChancellorFolt ! “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever. For us, the answer is yes…most of the time. Benefit #3: It makes the company a more desirable place to work.

The Most Important Post-event Engagement Tool

Spin Sucks

Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. For example, SxSW took place more than three months ago in Austin, Texas, but the event’s Twitter and hashtag are still alive and pushing out engaging content to continue conversations. By  Steve Randazzo. Post-event Engagement Tool.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

What’s the best way to start and grow a LinkedIn group? Larry Brauner shares 10 tips for maximizing LinkedIn social networking success, among them: put significant time and thought into your profile, utilize keywords, “join every relevant LinkedIn group,” comment when you have something valuable to add, and most importantly (for any social network)–keep at it.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Looking for examples of social media success to emulate? Which social media monitoring tools should I use?

Facebook Takes Scissors to Paper App

SocialTimes Facebook

Facebook Creative Labs apps that are still thriving include Facebook Mentions , Groups  and Moments. For example, the same team that built Paper also built Instant Articles —a fast and interactive experience for reading articles in News Feed—using many of the same tools, design elements and fundamental ideas as Paper. Readers: Did you ever use Paper? What did you think of it?

Strategic Marketing of Managing Expectations

Unspoken

For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. good example is the RIM PlayBook battery’s poor performance media storm which somehow petered out by the time the tablet started shipping.

The Rise of Digital Influence: From Persuasion and Passion to Action

Conversionation

In his Altimeter Group report, “ The Rise of Digital Influence ”, Brian Solis , looks at the dynamics of influence, how we often use it in the wrong away and how to develop a plan of action, spiced with several case studies. Examples: sales/referrals, brand lift (make sure you know the impact of brand awareness on your business as well, if you want to measure all the way). Cialdini.

Being a Social Strategist – What Does It Take? [Infographic]

Mindjumpers

For example, it’s first of all the responsibility for a social strategist to evangelize a new initiative. The statistics in the infographic were pulled from LinkedIn data, job listings for positions in the field and a report by Jeremiah Owyang of Altimeter Group. But who are the persons in this type of job and what does it take? found the infographic on Mashable.

What Makes Social Content Great?

Mindjumpers

In an admittedly nerdy and slightly unflattering moment, I clicked the link expecting to indulge in examples of brands completely misunderstanding the rules of engagement on Facebook. Sure, your goal shouldn’t be to burst out random updates unrelated to your brand identity, products or target groups with the sole purpose of just reaching high numbers of likes and shares.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Sharing habits differ based on the group being shared with, however, as “Social networks are the top method for sharing content with friends (92%)…In sharing online content with the general public, consumers prefer to use message boards (51%) or blogs (41%).” Or that 73% of U.S. ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Oh yeah.

Influencer Marketing Matchmaking

Spin Sucks

Some examples of forms it might take: Earned media placements and blogger outreach. Influencer Marketing Marketing brand ambassadors group high virtual summit Influencer marketing influencer outreach influencer relations laura petrolinoBy Laura Petrolino. Just for the record, Gini definitely practices what she preaches and is forcing me to go on vacation. She won the stubborn war.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” Relevance: does your message matter to this group of prospective customers? Solis offers examples of what can be achieved when you understand social media influence: Build Brand Awareness: use social influencers to help build awareness for your brand. As my blog readers know, I always argue that popularity is not influence and vice versa. How Does Social Media Figure Into Your Marketing Plans?

The HB477 Working Group and Making Utah a Little More Open

Stay N' Alive

I'm going to be joining the Utah State Senate-sponsored working group, aiming to bring Utah's open records laws into the 21st century. If I'm not being open enough let me know - this entire process should be the epitome of what this group is set out to do. If you have any ideas or suggestions you would like me to bring to this group, please discuss in the comments.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Here are some real-life examples and I am sure you can find others when you start thinking this way. Collaborate with your customers. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Never is that more true than at budget time. Users. Employees.

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How to Create Sharable and Engaging Wall Photos on Facebook

Mindjumpers

Brisk Iced Tea is a good example of this. Know your target group. Community Management Facebook audience brand creative dimensions engaging fan photos identity image message outside the box sharable Target group user-generated content wall photosTweet Written by Christina Bruun who works as Social Designer at Mindjumpers. Send a clear message. Keep it simple.