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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

That’s just one simple example to re-purpose content. Bloggers often hold contests or group projects to encourage others to blog about certain topics. Guest blogging, as mentioned above, is just an example. Don’t overlook mailing lists and groups. A collection of your best blog posts can be turned into e-book.

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Differences between Social Channels

Social Media Network Marketing

These are three popular examples of social sharing sites. Social networking sites. If you've ever heard of a little site called Facebook, you are familiar with a social networking site. Today's other popular social networking sites include LinkedIn and MySpace. Social news sites.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

That’s just one simple example to re-purpose content. Bloggers often hold contests or group projects to encourage others to blog about certain topics. Guest blogging, as mentioned above, is just an example. Don’t overlook mailing lists and groups. A collection of your best blog posts can be turned into e-book.

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Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. People mention what they are doing on social media channels and they also look for advice. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. One great example this year has been Blame Drew’s Cancer.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And worst of all, when recommendation is made, suggesting that these shortfalls on the primary site should be corrected first and foremost, it’s quickly brushed aside as too expensive, cumbersome, or simply not exciting enough when compared to the oncoming, external social media blitz. Still not sure how to take action on this rule of thumb?