Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 116

Social Media Strategy Consultant ROI 116

Net-Savvy Executive

MARCH 30, 2011

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Competitors need more than a me-too monitoring platform to win.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. link] Eric Buchegger Tying together CSR and social media.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

AUGUST 19, 2010

How are you integrating social media into other programs? Sound off in the comments, and maybe we’ll put together another post with great examples. clintonbon Love the example you put forth, great post! link] [link] Julie Robinson RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing. Awesome post!!

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 5, 2010

link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 126

Social Media Case Study Strategy Study 126

Webbiquity SMM

MAY 10, 2011

If you sell through any kind of channel, find creative ways to link to your partners, either within blog posts (for example, when discussing a specific topic where one of your partners has expertise or writing about a specific geographic region) or even by “advertising&# for them in your sidebar. These can be things like lists (e.g.,

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. How can I help you?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Bare Feet Studios

AUGUST 31, 2011

We now have lots of data about how people behave on social networks and lots of good examples of campaigns and strategies that produce positive results. But because the territory of social networks in general is still confusing and overwhelming (understandably so!), many businesses tend to copy rather than investigate.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

JULY 27, 2010

I have 4 regular monthly guest posters on SocialFishing, one for each week of the month, each having a particular angle to discuss regarding social media and associations/nonprofits, and it's rounded out the blog really beautifully. Made it better than we could ever do on our own! How can I help you?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. How can I help you?

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. link] If you're not sure, Ask Marsh!

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Subscribers then receive a digest of all the content posted to the fan page. How can I help you?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. I found myself facing a room full of blank stares. Ad Chickadee ? How can I help you?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. – [link] (via @jaybaer) [link] Flint Group Do You Like How I Look In These Jeans?

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MAY 11, 2010

I suspect they could have annotated thue video with a URL and phone number and tracking code to close the conversion loop, but I fear that selling that is entirely overt within social content of that type could be viewed with a jaundiced eye by consumers. Maybe you guys have other examples where that is not so. To really do so.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Visually SM

JULY 27, 2020

However, there are a couple of unique features that set Sprout Social apart. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. You can even turn your messages into action items to create workflows or reminders around your social activity.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement).

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale. I was there for business last year, visiting my friends at Flint Group.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. link] jaybaer Socrates would have sucked at social media. link] Janna Wemmer My parents were early influencers.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. What do you think? paul_pruneau Excellent summary!

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JUNE 22, 2010

How big a role social media will play in a company's success will be determined over time. And perhaps one day if everyone is using social media, we might not be as passionate about it as some of us are today. I remember when the pop rock group The Pixies were the darlings of the underground alternative rock scene.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 21, 2010

.&# Social media tools and applications are often seen as existing as their most visible persona (their application within a social network) rather than being seen as tools with wider application and use. Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

agora pulse

JULY 14, 2020

For example, you might want to send pricing questions right to your sales team to save time. For example, you might want to run mentions from verified users past your CMO. Get ideas and examples for all the popular social media channels, then plan your own in a FREE calendar. Apply custom labels to users.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. This appears to have worked in the case of #2, #4, #6, #11, #14, #17, #19, #23. I’m sure there’s patterns I’ve missed.

Social Media 142

Social Media Strategy Social CRM Consultant 142