In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. They need to know what value they can provide their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process in their workflow.”. Your business needs to deliver information and advice of actual value to the target group and that calls for a well thought out plan. ” (Bill Ives, Partner, The Merced Group). Go through one step at a time. MORE >>

A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Tags: Trend Spotting Behavior Trend Targets & Groups behavior bloggers facebook global survey internet behavior search social media social networking Note that the ‘Member Community’ category includes both social networking and blogging websites. Social network and blogging sites are now the 4th most popular. billion minutes to 20.5 MORE >>

The report is named ‘A Strategy for Managing Social Media Proliferation’ and conducted by Jeremiah Owyang from Altimeter Group. Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen. Research/Study Social Media Altimeter Group Jeremiah Owyang Jonas Klit Nielsen social media for brands social media report Strategy for brandsStrategy and Business Objectives. Infographic]. MORE >>

Nielsen Study on Under-Aged Text Messaging in the U.S. Depending how Nielsen reports, in the future, texting may decline as teens update via social media platforms like Facebook, Foursquare, and Twitter.  Nielsen may roll these into one, but it’s  nice to see them separated. By Erik Qualman. reveals the following: + American teenagers are using 3,146 text messages a month. Teenagers send more than 10 text messages per hour [not sleeping or in school]. Under 12 segment sends 1,146 text messages per month. The increase usage may correlate to price.  MORE >>

Susan Etlinger , industry analyst at Altimeter Group. Jonas Klit Nielsen , CEO and founder of Mindjumpers. Social Media Socialnomics Web Analytics "Awareness #awarenessinc #measure @bostonmike Alistair Croll Avinash Kaushik Connie Bensen Digital Analytics Association Eric Peterson Gary Angel Jim Sterne John Lovett Jonas Klit Nielsen Katie D. It’s time marketers stop collecting data for data’s sake and start it for culling insights. That’s where social analytics comes in. If you’re new to this, have no fear. Look to the 15 influencers listed below for guidance on the topic. MORE >>