Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. 38% of Millennials are bilingual. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

JULY 30, 2010

The desire for social acceptance and recognition People want to belong to their environment, on micro- and macro-levels. They like to contribute, in relationships as well as in social groups. They seek recognition and appreciation. It’s often a way of attracting attention and distinguishing ourselves.

Marketing 251

Marketing Nielsen Forums Groups 251

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.

Klout 161

Klout Nielsen Influencer Social CRM 161

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. These are the top social media monitoring tools out there.

Cymfony 152

Cymfony Social Media Tools SM2 152

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research 107

Research Nielsen Sentiment Facebook 107

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

MARCH 8, 2017

Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. The best way to find your social media influencers is by thinking about whose voice you trust.

Influencer 111

Influencer Social Media How To SEO 111

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Over 44% of Internet users are active in social media. Social Media Asia: Ultimate Explorers Thailand (2).

Hotels 85

Hotels Tourism Travel Social Media 85

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. Facebook is a “one size fits all social network” for much of the world. The networks in China are much more fragmented. The users of the top social networks that I will present here, are more divided. This blog post is the second part of two , on the state of social media in China.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Razor Social

MAY 15, 2019

A couple of years ago I was training a group of marketing professionals about influencer marketing. Imagine if you were launching a product and you wanted a group of influencers involved in the launch campaign. This way you can focus more campaign effort on the social networks that drive more leads. Acquisition ?

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

FEBRUARY 23, 2009

  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics.

Research 40

Research Social Media Cymfony Sample 40

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try? Sharing this with my readers, very well laid out! link] Top ? (Re:

Brands 145

Brands Content Social Media Consultant 145

Social Media Marketing

MARCH 20, 2013

Keep the self-driving cars, magic glasses, laptop, handheld OS, and Brazilian social network. Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. Platforms Social@Ogilvy took a look at Facebook's Graph Search on a panel at SXSW.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. In addition, followers that comprise your employee networks are more likely to engage with your content because people tend to trust their peers more than they trust brands.

B2B 144

B2B Survey ROI Metrics 144

Diva Marketing Blog

NOVEMBER 30, 2011

Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Women don't think of social media as an 'obligation' . Source: Nielsen 2010 data Worldwide. women are on social networks an average of 5.5 Did you know.

Social Media 83

Social Media comScore Nielsen Small Business 83

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

APRIL 26, 2017

According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. To solve this problem, limit your sharing buttons to your top 2-4 networks. For example, Neil Patel uses just two social networks – Facebook and Twitter – on Quicksprout.

Blogger 53

Blogger Conversation Nielsen Study 53

Buffer Social

JUNE 12, 2016

You can apply this pyramid to most other social networks, too, with a few tweaks (e.g., reporting is greater on Twitter than other networks). There was an interesting study by a group of Korean researchers into the how and why of unfollowing. The act of creating is what sets them apart. They looked at 1.2

Twitter 81

Twitter Strategy Instagram Facebook 81

Buzz Marketing for Technology

JUNE 27, 2008

Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. Features , Social Networks , Trends. But, unlike other networks, there is really no peer-to-peer collaboration. social networking.

LinkedIn 109

LinkedIn Google Directory API 109

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? 4 experts on how to turn social media into sales by Social Media Today.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? We’re all hungry for data. hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 14, 2015

Agree To Change As A Group Arienne Holland at Raven Tools needed to improve her team’s blog planning process to save them from “WordPress Draft purgatory,” as she likes to joke. There’s an unwritten etiquette for every social media network’s appropriate publishing frequency.

Process 60

Process How To Team Publishing 60

Convince & Convert

SEPTEMBER 21, 2010

RT @jaybaer: Social Media Monitoring Tools-How To Pick the Right One [link] [link] tlouise RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Verizon Friend Great guest post! Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches? Is Social Media Too Big For Its Britches? link] A must read for marketing executives.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. While certain aspects of social media have stabilized (e.g., How widely within an organization should social media tasks be distributed?

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

AUGUST 9, 2016

billion of which access the social network via mobile devices. Attention: People spend a lot of time on social networks. Then you can add an exact location by typing in the name of a country, state, region, city, postal code, address — even a Nielsen TV region or congressional district.

Advertising 40

Advertising Facebook URL Campaign 40

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. They are the squeaky wheels.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Viper Chill

NOVEMBER 11, 2011

Since I tell people who ask what I do that my life is just like those guys from The Social Network (just kidding?) I guessed that would have declined a lot since the rise of the internet, but Nielsen research from last year states the figure is currently at 4 and a half hours. They’re awesome.

Products 84

Products Skills Research Case Study 84