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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? There are always exceptions, but I typically don’t recommend gathering data from prospects.

Data 144
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How to use voice of customer data to improve your customer relationships

Sprout Social

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. You’ve got the data and the analysis, now what?

Data 125
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Rethinking the influencer-brand relationship

Sprout Social

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 125
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Is Your Brand Performing Like It Needs to?

The Realtime Report

It’s not just the advertising you put out in a conscious attempt to shape your brand, it’s where that advertising is seen; which areas host your billboards, which newspapers carry your print adverts, which websites serve your digital ads. Working with a market research agency could be worth the investment. Offering better value?

Brands 103
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10 New Retails Trends You Need to Know for 2023

Hootsuite

Governments and consumers are both demanding greater protections for personal data and privacy. This is being driven by two factors: Growing concern about how social media companies and websites collect and use data. Brazil’s General Data Protection Law. The European Union’s General Data Protection Regulation (GDPR).

Retail 104