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Rethinking the influencer-brand relationship

Sprout Social

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

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Understanding and exploring core social media features

Sprout Social

Gather data by conducting a survey, checking out competitor accounts, reading industry reports or by using a social listening tool. However, you can use it to re-stream a Facebook LIVE, as well as create playlists with multiple videos or host a watch party for a video from a partner account.

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This Week in Social Media – 5/15/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Global platform growth, the expanding role of video, social network acquisition rumors, data plays by two of the majors, chefs behaving badly and more - it''s This Week in Social Media. Image credit: Jill Clardy (Flickr).

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

So, I can’t really speak to what might be, based on data, the new reality of this year. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Long-form video cements YouTube’s No.1

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Keyhole will automatically backfill the data and generate the report in seconds. Host live sessions for real-time interactions.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Jay is the founder of [link] and host of the Social Pros podcast.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us!