Buzz Marketing for Technology

MARCH 25, 2010

Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers. But the back side of those objectives is where the perfect storm lives!

RSS 171

RSS StumbleUpon Exercises Cost 171

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. It’s a great double sided ROI story for Social Customer Support.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

FEBRUARY 10, 2016

ROI of Social Listening – what’s the ROI of not listening to your customers – most likely it more than the cost of Social Listening. – How can you declare that you are customer centric if you don’t do Social Listening! To get a copy of the slides or to listen to the replay, please click here.

Conversation 100

Conversation Storify Marketing ROI 100

Buzz Marketing for Technology

DECEMBER 2, 2008

The cost of the technology used for social media is rather low. Take for example - a blog - costs next to nothing, a podcast can cost btw $0 and $2000 on the high end, a video can cost btw $0 and $10,000 - $15,000, a wiki can cost about $6500 a year, a community can cost btw $0 (Ning) up to $100,000 a year for a private branded community.

Social Media 122

Social Media Wiki Cost Consultant 122

Buzz Marketing for Technology

JULY 20, 2011

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions.

CPM 276

CPM Facebook Buy Cost 276

Buzz Marketing for Technology

AUGUST 18, 2009

Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate! You are about to see a number of real-life case studies about Facebook. So sit back, relax and enjoy another installment of the ways in which social networking can change your life.

Facebook 233

Facebook Case Study eBook Social Networking 233

Buzz Marketing for Technology

OCTOBER 5, 2016

They loved the idea of frictionless payments, of secure networks, of lower cost, of better speed. “In 2015, a lot of banks and companies and governments were waking up to the potential of this technology. But they didn’t like the idea of opening up their companies to anonymous networks of participants.

Banking 180

Banking Issues Reputation Data 180

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend).

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). While the costs of social marketing are low don’t let that fool you.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

JUNE 27, 2008

Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. This document is currently available to all clients and guests at no cost.

Research 208

Research Strategy Policies Marketing 208

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.

Mobile 197

Mobile Cost Retail comScore 197

Buzz Marketing for Technology

DECEMBER 22, 2008

I estimate, if you set up your own branded virtual event area and do at least 5 webinars in that area during the cost of a year, you should be able to pay for the service for the first year since the cost of a virtual webinar is about half that of the cost of a regular webinar with a media partner.

Eventful 100

Eventful Cost Fashion Groups 100

Buzz Marketing for Technology

MARCH 17, 2009

I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. Anyway I found myself thinking - why does any business need a website any more?

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

APRIL 30, 2013

Any manual effort or IT hours should be estimated in advance, as well as any possible ongoing financial outlay beyond upfront costs. Test everything.

ROI 241

ROI Project Research Survey 241

Buzz Marketing for Technology

APRIL 15, 2016

And that means they need a more modern data warehouse. The overall purpose of a data warehouse is to integrate corporate data from various internal and external sources. Implementing a data warehouse is traditionally a long, costly and risky process. When the solution is ready, it’s often slow, outdated and hard to update as business changes.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. And while that doesn’t sound that exciting – it can get really exciting when you align your budget to a group of customer that can help you deliver sustainable growth!

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

AUGUST 15, 2016

They love the idea of frictionless payments, of secure networks, of lower cost, of better speed.”. As he said to me about the future of digital monies, “A lot of banks and companies and governments are waking up to the potential of this technology. The world of crypto currency continues to evolve. Will all our payments be in crypto money?

Issues 100

Issues Banking Reputation Questions 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

AUGUST 25, 2010

which cost a Best Buy employee his job for posting it. But as 4 time owner of the Apple iPhone I still don’t see a reason to switch. Yes I have seen the iPhone4 vs HTC Evo video (hat tip to my life long buddy Steve Schnoll at SuccessFactors for making me watch it!) But I don’t care either.

iPhone 218

iPhone Brands Apple Microsoft 218

Buzz Marketing for Technology

JULY 24, 2008

He turned the discussion to patients whose heart disease is so severe that they undergo bypass surgery, a traumatic and expensive procedure that can cost more than $100,000 if complications arise. million heart patients have angioplasties -- all at a total cost of around $30 billion. Hello My Name Is Success 50 countries.

Company 279

Company Health Care Energy Groups 279

Buzz Marketing for Technology

DECEMBER 21, 2012

Any way it’s presented, personalizing the customer experience across all channels is an essential practice for a marketer wanting to be on top of the game. Related posts: Are You Making These Costly Holiday Mobile Mistakes? The thick of the 2012 holiday season is here.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

JANUARY 26, 2009

He is a consultant that does cost reduction efforts. What economic value were you able to create with those services – was it growth, customer intimacy or just cost reduction? Recently, I got a call from a good friend who just got laid off and I did a quick review with him of his personal brand.

Brands 109

Brands Microsoft Cost Review 109

Buzz Marketing for Technology

MARCH 30, 2010

Can your social media activities cost you your job? Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? Related posts: Five Ways Facebook Can Get You Fired! 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

APRIL 28, 2009

Social Media - unlike traditional media – Print, TV and Radio - which can cost big money. And with the lead nurturing system we have in place we can then develop a lead to the point that they are willing to talk to someone from our sales organization. And finally.

System 100

System Cost Team Activities 100

Buzz Marketing for Technology

MARCH 11, 2010

Giving excellent support to your customers is priceless, especially when you look at the cost for acquiring a new customer. To me this is the most fertile area on which to prove ROI. If my team can turn a customer service issue into a delighted customer who is tweeting good things about us on the social web what’s the ROI of that?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

APRIL 10, 2013

Be sure to track key data points like visitor stats, cost per conversion, and abandonment rates. Multivariate testing can quantify this very accurately. Just try it”. Finally, propose a trial run — a limited test, shown to a small percentage of page traffic.

Team 185

Team Proposal Case Study Conversation 185

Buzz Marketing for Technology

APRIL 10, 2013

Failing to actually sell goods on the site can cost brands the effort, the dollars, and the brand equity that they devoted to attracting all that traffic. But at the same time, even the most brilliant SEO or affiliate strategies will be for naught if the site itself fails to entice customers to actually buy.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

NOVEMBER 15, 2013

Lower costs? It’s the brands that are authentic, humble and real that get consumers to keep their eyes (and hands) on their online and mobile sites longer and ultimately clicking through multiple areas of the site to the checkout or to request a quote. Free shipping? Sustainable materials? Thirty-day guarantees? Bigger images?

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

OCTOBER 21, 2008

Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing. Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should.

Case Study 100

Case Study B2B Software Cost 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Then we can really change the dynamic from marketing as a cost center to marketing as a profit center! Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good?

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

JULY 27, 2009

But that would infer that the POST Method should really be the COST Method for creating a Social Media strategy and that just doesn’t sound very good! And if you play your cards right to generating leads with your Social Media strategy.

Conversation 100

Conversation Social Media Cost Strategy 100

Buzz Marketing for Technology

JUNE 27, 2008

Low Cost Computing Options That Will Enable More E. Transforming Education with Low-Cost Laptops. Ten 21st Century Education Quotes I Carry With Me. Recommended Viewing for Innovative Educators. Professional Development for Learner 2.0. How I Lost 20 Pounds in One Month On a Paperless D. Educating Innovatively. ► March. (10).

Education 279

Education Ustream Microsoft Wiki 279

Buzz Marketing for Technology

JULY 21, 2008

NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. link] - our article summarizing the impacts and costs of IO in a large organization. Blog about RSS, webfeeds and information overload. Communication O verload - Another blog devoted to IO Â . Share This. TrackBack URI.

Resources 133

Resources Products Directory Newsvine 133

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT is a fantastic way to gain awareness on customer interest and satisfaction; putting these various methods to work for you will keep your brand in the forefront of shoppers’ minds and attentions, giving you the ability to trounce your competition and make the sale. Are You Making These Costly Holiday Mobile Mistakes?

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

JUNE 27, 2008

With this in mind, we can see that the creation and maintainance of a personal information collection is a process occurring over time with the individual calculating and valuing the costs and benefits of keeping behaviour. Lower storage costs mean lower costs for a false positive. 1954 ; Van Meter and Middleton 1954 ).

Construction 113

Construction Library Journal Study 113

Buzz Marketing for Technology

OCTOBER 28, 2008

John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007) Since 1985 the number of channels has grown 6X – causing viewership (..)

Patterns 100

Patterns News Forums Marketing 100

Buzz Marketing for Technology

JULY 2, 2008

talks about how learning organizations must transition from the perspective from a training group being an expendable cost-center to a learning capability that's central to organizational effectiveness and performance. I think the thing we have to be careful of is teaching the tools outside of the benefits.

Wiki 189

Wiki Web 2.0 Wikipedia RSS 189