Mindjumpers

JANUARY 11, 2012

In 2011, 78% were monitoring social media channels for brand mentioning at least a few times a week and 73% were monitoring industry conversations with the same frequency. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012. Click here to download the PDF.

Survey 250

Survey Report Social Media ROI 250

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion.

Social CRM 213

Social CRM Skills Project Process 213

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Bestseller turned to Heyday to use conversational AI to handle their influx of customer requests.

Examples 96

Examples FAQ Insurance Retail 96

SocialFish

OCTOBER 8, 2010

As associations continue to embrace social media, there have been extensive conversations about the need for an organizational social media policy. We SocialFish wrote a white paper about it, there’s the Social Media Governance web site with a data base of 154 policies and a Google search of “social media policy” has 440 million results.

Guidelines 184

Guidelines Policies Social Media Handbook 184

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Sprout Social

MAY 25, 2022

These conversations and activities provide insights for sales and support, including: Sales objections. Paint a complete picture of your CRM contacts with information and conversations via social media. Kick off the sales process by identifying potential customers through questions, comments and other social media interactions.

Team 109

Team B2B Platform Analytics 109

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The process for using SEO keywords through social media monitoring is simple. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). When has the bitcoin replaced the weather as an elevator conversation? Who are these people? How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). white paper. The opportunities are everywhere.

Findability 106

Findability Social Media Case Study ROI 106

Convince & Convert

OCTOBER 9, 2013

Conversely, the last client I picked up at my current firm, Converse Digital , took exactly one call and a meeting over beers. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Exact same result. Far less effort and expense.

Content 141

Content Proposal B2B Meeting 141

Buzz Marketing for Technology

JUNE 27, 2008

The competitiveness of firms will reflect the way their businesses receive and process information to create intelligence." In the period ahead of us, more important than advances in computer design will be the advances we can make in our understanding of human information processing - of thinking, problem solving, and decision making."

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The process for using SEO keywords through social media monitoring is simple. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The process for using SEO keywords through social media monitoring is simple. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Repurposing content Looking to turn a white paper into an Instagram post? Source: New York Times Conversational AI bots are prone to error.

Social Media 140

Social Media HootSuite How To URL 140

yMarketingMatters

JUNE 22, 2012

List building starts with the sign-up process: You need to get people to subscribe. Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Conversion rates can be increased by 50% with a specific landing page.

List 257

List Organization Tips Newsletter 257

agora pulse

FEBRUARY 1, 2017

But it’s hard to manually track thousands of conversations. When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. If you have a social customer relationship management strategy then you’ll also have a process to implement it, right?

Social CRM 60

Social CRM Avatar Groups Groups 60

yMarketingMatters

JUNE 22, 2012

List building starts with the sign-up process: You need to get people to subscribe. Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Conversion rates can be increased by 50% with a specific landing page.

List 217

List Organization Tips Newsletter 217

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Manage Social Content.

ROI 219

ROI How To Marketing Proposal 219

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. And from Janrain , a free whitepaper on how to maximize conversion rate. But the process of changing gears in this way can seem overwhelmingly impossible.

Brands 134

Brands How To Social Media RSS 134

Convince & Convert

MARCH 19, 2015

The answer: a five-step process that any company can embrace. It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. At first, it may seem like a daunting task, but once the process starts, it is easy to gather momentum.

How To 60

How To Startup Exercises Meeting 60

Socialmedia.biz

APRIL 13, 2017

In fact, it’s a critical part of the conversion process. There are many ways you can work social media into your funnel, because it covers every part of the buying process, from the initial brand awareness all the way through brand advocacy after the sale. And keep in mind, the conversation doesn’t end at the sale.

Social Media 63

Social Media Hubspot Cost Case Study 63

Buzz Marketing for Technology

FEBRUARY 23, 2009

Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads.

Real Estate 100

Real Estate Health Care Consultant Study 100

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Continue the conversation on our Facebook or Google+ pages. Visual Marketing Magic.

B2B 60

B2B Marketing Microsoft Hubspot 60

Myrland Marketing

MAY 22, 2015

Instead of it being a completely manual process, this adds digital components to the mix that help to facilitate those relationships, or at least the awareness of you to them that can help this happen. Facebook conversion tracking. Anyhow, conversion tracking helps you to find the exact people who have visited your website.

Conversation 40

Conversation Hashtag Questions Meeting 40

Buffer Social

DECEMBER 17, 2018

Hailley : Social media is now a key piece in the decision-making process for consumers , particularly among upcoming generations such as Millennials and Generation Z. Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche.

Social Media 110

Social Media Marketing Curata Influencer 110

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. After Wittlake’s answer, a conversation morphed into what PR is and isn’t. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Stay N' Alive

JULY 10, 2011

As organizer of Facebook Success Summit , which I presented last year and will be presenting again this year, and organizer of Social Media Examiner, he has a passionate audience that really produces strong and engaging conversations for everyone that his websites and social media properties touch.

Trends 99

Trends Instant Messaging Review Cost 99

Diva Marketing Blog

MARCH 23, 2009

Businesses have been employing white papers for eons to set this in motion. However, add social media tools such as blogs, live podcasts, social networks and even Twitter, to the mix and you go beyond what could be a white paper yawn. The heart of this initiative is built around sharing knowledge. Nothing new here.

B2B 56

B2B Strategy Applications Fashion 56

Josh S Peters

NOVEMBER 18, 2009

If needed diagram out your current processes and look at the ways you can get people to the various parts. you need to be a part of their conversation when they have a problem and position yourself as part of the solution. Another tactic is to create something of value (ebook, white paper, etc.)

Social Media 113

Social Media ROI Newsletter Campaign 113

Sprout Social

JULY 20, 2016

of conversions on LinkedIn. LinkedIn also generates the highest visitor-to-lead conversion of any social network at 2.74%. The more you ask of your traffic, the lower your conversions will be. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Sprout Social

MAY 18, 2016

It is a multi-step process that shows your prospects a problem they face, acquaints them with your brand as a potential solution and illustrates the value of choosing you over others. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service.

Strategy 81

Strategy Marketing Report Resources 81

Buzz Marketing for Technology

JUNE 27, 2008

Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. in the July/August issue of The Atlantic. Comments (0).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Business Process Management. Document Management/Conversion. KMWorld NewsLinks. Buyers Guide. Web Events. Event Calendar. Research Reports. Advertise with KMWorld. Research Centers. Business Intelligence. Collaboration. Competitive Intelligence. Content Management. Customer Relationship Management.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Diva Marketing Blog

OCTOBER 21, 2010

More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands. Lessons learned: Customers expect personal conversations that are not scripted. e.g., value driven, transparency, authenticity, conversations versus messages and throw in a some passion too. Donna Tocci.

Industry 89

Industry Social Media Loyalty Resources 89

Buzz Marketing for Technology

JUNE 28, 2008

Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. including major costs, significant litigation, and a drag on key processes. Intranet (Finding ROI) White Paper. significant risksâ?? Technology Vendors.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. It also includes any blogs and articles, white papers, or case studies you publish. Focused on conversion? What is content distribution?

Tips 98

Tips Content HootSuite UGC 98

SalesChoice

JANUARY 12, 2017

Something is very wrong with this picture, impacting trillions of revenue realization globally due to the noise overload in B2B selling processes and practices. B2B sales teams report that the rapid adoption of prediction techniques has increased the volume and quality of sales leads and improved their customer conversion rates.

B2B 22

B2B Analytics Data Patterns 22