Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. And from Janrain , a free whitepaper on how to maximize conversion rate. But the process of changing gears in this way can seem overwhelmingly impossible.

Brands 137

Brands How To Social Media RSS 137

Buffer Social

DECEMBER 17, 2018

Hailley : Social media is now a key piece in the decision-making process for consumers , particularly among upcoming generations such as Millennials and Generation Z. Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. Sunny Lenarduzzi.

Social Media 110

Social Media Marketing Curata Influencer 110

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. After Wittlake’s answer, a conversation morphed into what PR is and isn’t. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. Their shutdown process is equally commendable. For Radar : A warm look at history of the online community. Obvious stuff.

Sites 81

Sites Social Media Social Networking Mobile 81

Sprout Social

MAY 18, 2016

It is a multi-step process that shows your prospects a problem they face, acquaints them with your brand as a potential solution and illustrates the value of choosing you over others. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service.

Strategy 80

Strategy Marketing Report Resources 80

Sprout Social

JULY 20, 2016

of conversions on LinkedIn. LinkedIn also generates the highest visitor-to-lead conversion of any social network at 2.74%. The more you ask of your traffic, the lower your conversions will be. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Pam Moore

MARCH 16, 2018

There could be many different reasons why your communities are reluctant to engage with you. If you don't take time to fix your own identity, online persona, brand, website, content, sales processes, business process why should anyone else believe you can do it for them? Get to know some of the folks in the communities.

Brands 167

Brands Tips Engagement Training 167

ProBlogger

NOVEMBER 11, 2014

Have a conversation. Use white papers, government figures, research studies, and professional publications to prove your point. Content creation doesn’t need to be a difficult process. The key is to focus on finding your place and unique value-add to the internet, and you’ll develop your own niche and loyal community.

Content 55

Content B2B How To Reputation 55

SalesChoice

JANUARY 4, 2017

This intimate connection established was flexible by design, where the story content flowed dynamically with the listener’s level of engagement and reactions to the urgency of a creative process taking place in their presence. Cultural narratives are stories that help a community structure and assign meaning to its history and existence.

Data 20

Data Organization Analytics Analysis 20

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. Write them down beginning with this process. White papers.

Template 131

Template Templates Social Media Strategy 131

Keyhole.co

JANUARY 4, 2022

Plainly put, LinkedIn marketing is the process of using LinkedIn to generate leads, make connections, improve brand awareness, foster professional relationships, share content and drive traffic to your website. When creating a LinkedIn business page, most of the page-building process is straightforward. What is LinkedIn marketing?

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Social Media Strategery

JUNE 21, 2009

Enable open and transparent communication! Crowdsource white papers and presentations! Make sure you give it every chance to succeed and address the people, policies, and processes too. – are made possible by opening up your work products and processes so that new people can contribute. Enterprise 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Social media has applications at all stages of the funnel: brand awareness, considerations, and conversion. Step 3: Conversion.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. That’s not a “wave the magic wand&# scenario.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Social Media Strategery

OCTOBER 27, 2009

community (it’s not all that hard!): If you comment on someone else’s blog and they reply to you, continue in the conversation. You have to take part in the conversation if you ever hope to influence it. communities, both online AND offline. BE helpful – Always always try to provide some value.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Conversion Reports and collecting actionable insights. About this course: . The certification consists of 12 different classes and more than 4.5 — 15.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Just a heads up we're currently working on making this entire process re: notifcations and Wufoo integration easier from a usability standpoint at it's currently too tucked away. I see it as a nice play for CC, but not sure I fully get it.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. Write them down beginning with this process. White papers.

Template 60

Template Templates Social Media Strategy 60

Oktopost

OCTOBER 26, 2020

Community management and audience engagement. Platform flexibility to adapt to changes in business processes. Multi-account, multi-platform conversion tracking. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers. Ease of use.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. It is a social media engagement process that includes the idea of finding Influencers in your target markets. Read the white paper here: [link] Feel free to contact me if you have any questions.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Sprout Social

OCTOBER 7, 2021

Ageism is the discrimination of a person based on age, whether young or old, and it can sometimes sneak into everyday conversation. For communities with deaf/hard of hearing and autistic people, they tend to prefer language that puts the descriptor first. Deaf persons or deaf community. Persons with diabetes. Autistic persons.

Brands 122

Brands Guidelines Class Company 122

Rebekah Radice

MAY 4, 2017

Simple steps that create a process. That process when followed will help blow the lid off your engagement! White papers. Use the graphic below to guide you through the brainstorming process. Will they create conversation and engage your business or interact with your competition? What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Social Media Marketing

NOVEMBER 29, 2012

With such ubiquity of content conversations, it should be easy, right? Rather than a how-to guide, these are simply some observations on what impacts the process. While my question focused on the challenge I was having, it allowed me to focus on the conversations instead. Not so fast.

Content 167

Content Hubspot Mobile Team 167

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JUNE 29, 2012

Jim : You know, obviously, being able to put out there, I’m looking for CFOs and people who are CFOs, you know, that seems like pretty much a no-brainer but as with anything, you know, if the conversions aren’t there, then it’s really not worth your time. So, Evan is the Head of Community at UserVoice.com.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Rebekah Radice

MAY 4, 2017

Simple steps that create a process. That process when followed will help blow the lid off your engagement! White papers. Use the graphic below to guide you through the brainstorming process. Will they create conversation and engage your business or interact with your competition? What does that look like?

Social Media 60

Social Media Engagement Meme Buy 60

Buzz Marketing for Technology

JULY 6, 2008

Professional Community. Communities. Knowledge Management Community Home Blogs Groups Wiki. Thus without much further ado, lets get things started; I will be grabbing excerpts from each of the conversations and adding further up into each of them. Thats the only instance that gets processed through regular e-mail. ".

Tools 100

Tools Wiki Collaboration Wireless 100

Myrland Marketing

SEPTEMBER 21, 2010

Social Media, by its very nature, was developed, and continues, to help individuals and businesses of all types communicate and converse with their audiences. Using them in this one-way fashion is a close relative to broadcast media that only serve to communicate your message and not encourage conversation.

Comments 83

Comments Conversation Social Media Wikipedia 83

Webbiquity SMM

JULY 7, 2014

7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite. Share your LinkedIn Company page on these sites to hit as many followers as possible with your request. Ask your employees to do the same”), and adding your LinkedIn page URL to your commpany email signature.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

JULY 13, 2012

He and I had a couple of good conversations with DJ Waldow and Evan Hamilton while you were away. Companies have a process, and they have capabilities to get things uploaded on their website. You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Jay : Awesome.

Banking 113

Banking Mobile Team Social Media 113

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. It gives us the ability to steer the conversation — and we like that. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. Marketing content that allows no interaction, falls flat.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Webbiquity SMM

JANUARY 5, 2016

Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with.

Content 60

Content B2B Marketing Hubspot 60

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81

Convince & Convert

FEBRUARY 5, 2012

At least one agency blog post per week should be tactical , describing how marketing can be improved in some fashion (software, process, thinking, etc.). Even a big content machine like ExactTarget (client) has their sales reps send ebooks and white papers and Webinar invites to current clients – often before they are publicly released.

Content 147

Content Marketing Curation Committee 147