Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. What do I share?

Authentication 167

Authentication Brands Training Communities 167

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Dave Fleet

APRIL 12, 2011

Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out whether acknowledging an issue online will defuse it or spread it? You know, the one that goes something like: A: “Have you seen all the chatter about this issue online?

Social CRM 379

Social CRM Cost Microsoft Issues 379

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . But it’s not enough to know that there are conversations taking place. Mining conversations. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion.

Social CRM 213

Social CRM Skills Project Process 213

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. 15 Tips to Zoom Your Brand (white paper).

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Many brands trick themselves into believing that they can skip valuing the influencers time investment in community as they lump it into “earned media.”

Influencer 167

Influencer Brands How To Marketing 167

Convince & Convert

FEBRUARY 5, 2018

You’ll find both technical and business-focused conversations. These stories are usually about someone else, like a customer, politician, or a member of the community. Technologists are active on social media. It’s a fact. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps.

Strategy 147

Strategy Social Media Marketing Consultant 147

Pam Moore

MAY 22, 2017

Let's flip this conversation around. 8 Steps to Develop a Social Business Plan (white paper). Remember, that human being you need to connect with on the other end of that tweet, post, pin or video? Yes, that is the person you need to be thinking about. Let's talk about what we need from our buyer. SoundCloud.

Training 167

Training Influencer Team Analysis 167

Pam Moore

MAY 9, 2016

Importance of being human in your communication, language and engagement with your community, customers and audience. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). How to strike an emotional chord with your audience. Brand Humanization in a Nutshell.

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

JANUARY 4, 2017

Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go. Stop worrying what everyone else is doing and start focusing on the needs of your customer and your online community, period. Hint: your audience must be hanging out on the chosen channels.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?

Nielsen 165

Nielsen How To Influencer Overview 165

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A Final Question.

Survey 185

Survey Industry Newsletter Press Release 185

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Social listening can help you understand and take the pulse of your community. Foster Community on Social with Regular Interaction. Focus instead on adding real value to the conversation.

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. How do you want people to perceive you?

Brands 60

Brands Strategy Small Business Authentication 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

JANUARY 24, 2020

Download our 105 Factors Impacting Your Digital Brand white paper. Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. You need to define personal branding goals!

Sample 78

Sample Samples Strategy Brands 78

Webbiquity SMM

APRIL 11, 2012

Three others have unmanaged “community pages” which the companies don’t maintain and may not even be aware of. Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust? Leveraging Other People's Community and Content (the OPC) is one of our specialties.

Influencer 60

Influencer Activities Content How To 60

Pam Moore

MAY 27, 2016

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. The norms, language, tone of content and conversations is different. Bottom line, if the conversation should be private, keep it that way. Facebook is no different.

Facebook 113

Facebook Marketing Groups Groups 113

Pam Moore

SEPTEMBER 23, 2016

How to leverage social media insights to learn about your customer and social media audience / community. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI. Welcome to the Inspiration Age.

Data 60

Data Social Media Brands Authentication 60

Pixlee

SEPTEMBER 7, 2018

For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%. This two-way dialogue can generate word-of-mouth, build community, and is proven to shorten the path-to-purchase. To learn more, download Pixlee’s latest White Paper or contact us today to speak with one of product experts!

UGC 40

UGC Content Authentication Curation 40

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Every day is a new deal.

Social Media 206

Social Media Brands RSS Publishing 206

Pam Moore

OCTOBER 3, 2016

They lack the necessary training to understand data and measurement, conversion funnels, content marketing, foundational digital and visual marketing skills and the list goes on. Conversion Rate Optimization – 20 Factors Impacting Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Marketing Training Skills 167

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” This past week, for example.

Authentication 138

Authentication Nielsen How To Case Study 138

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you grow community and nurture relationships? Tapping into the power of the OPC – other people’s content and community. Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI.

Tips 60

Tips ROI Social Networking Training 60

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 132

Social Media Retail Education Airlines 132

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. Most marketers are not satisfied with the effectiveness of their lead-generation programs.

B2B 110

B2B Social Media Marketing Survey 110

agora pulse

FEBRUARY 1, 2017

But it’s hard to manually track thousands of conversations. The tool that helps you understand your community. Sometimes you want to split followers into even smaller groups like people who bought a product or service from you in the last six months or downloaded a specific white paper. Others go above and beyond.

Social CRM 60

Social CRM Avatar Groups Groups 60

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. And from Janrain , a free whitepaper on how to maximize conversion rate. ” What, conversely, do you like least about social? Listen Now .

Brands 136

Brands How To Social Media RSS 136

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Convince & Convert

MARCH 19, 2015

It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. Continue the conversation on our Facebook or Google+ pages. In other words, you need to take a customer-centric approach to storytelling, rather than product-centric approach.

How To 60

How To Startup Exercises Meeting 60

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.). Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why smart and savvy marketers understand the deep foundations and details of developing and optimizing lead conversion funnels. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Tips Marketing Social Networking 60

Buffer Social

DECEMBER 17, 2018

Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. Hailley : How about someone that we had on the show way back in episode #29 – Sunny Lenarduzzi who has grown a huge community on social media – and she can’t stress the importance of planning on social media enough.

Social Media 110

Social Media Marketing Curata Influencer 110