Trending Sources

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness.

White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper,  Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Communications coordinates with government relations, publications, and other departments to coordinate participation in public conversations on blogs and Twitter. Special thanks to  Avectra for sharing the costs of producing the paper, so you can download it for free.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. Here is Bloom Group’s position on this [link]. Tweet This!

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How Bloggers Can Create and Use White Papers

Kikolani

white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch.

The State of Community Management 2014

SocialFish

More importantly, because the data confirms that community management process maturity enables value, it allows community teams to change the conversation with stakeholders from should they invest to what they should invest in – a critical change to the conversation. Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data White Paper

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

How many conversions? Social Media Marketing Web Presence Optimization b2b procurement content development digital advertising MarketWire measurable online presence online advertising PRWeb public relations tactical WPO plan web presence optimization framework white paper WPO WPO modelare they more likely to use Facebook or a specialized discussion forum?

10 Ways to Improve Landing Page Conversions

Spin Sucks

With that in mind, following are 10 ways to improve your landing page conversions. For instance, let’s say you have a white paper you want people to download, in exchange for an email address. What else is important in improving landing page conversions? Inbound Marketing Marketing conversions generating leads inbound marketing landing pages Lead Generation

Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”. saying which is often heard when it comes to email marketing. Expanding their list is an ongoing priority for email marketers.

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Growing your Email Subscriber List: Seven Tips (and Some Social Media)

Social Email Marketing

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”. saying which is often heard when it comes to email marketing. Expanding their list is an ongoing priority for email marketers.

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Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. You’ll be celebrating your social media goal conversions too! When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Step 1.

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Two important SocialFish announcements…

SocialFish

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Featured SocialFish News White Paper Think TankTwo important SocialFish announcements for ya: 1. Click here to find out more. But don’t join yet – contact Maddie to get special free beta-tester access , only available until June 1. Thanks for your attention!

Book Review: The B2B Social Media Book

Webbiquity SMM

As those headings suggest, this isn’t a book about “engagement,” conversations, shares, likes, followers or any other soft measures of social media success, but rather is focused on using social media to generate a high volume of qualified leads,  the top priority of B2B marketers. ” eBooks and white papers are complementary. Relationship-based sales.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Today’s leading B2C companies are not only employing testing technologies to improve customer experiences and conversion rates, they also are making this a must-have practice for their site. They want to feel as though you understand them and their problems.

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PR ROI Means You Have to Do Real Math

Spin Sucks

Laura Petrolino and I had this very conversation yesterday. How many people download the webinars, white papers, and case studies (and same metrics as bullet above). Everyone will remember that you got the White House on board.”) Communication Measurement cmo.com jason falls lead conversion Lead Generation lead nurturing Metrics PR ROI

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Your Content Isn’t as Influential as You Think It Is

Convince & Convert

According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. But the more general content on your blog and in ebooks and white papers are the things that form the bonds of the relationship. Content marketers like to think we are important.

The Buyer’s Journey: Ask Yourself These 11 Questions

Spin Sucks

Have clear calls-to-action and an easy user experience for them to take the next step–whether that be to request a demo, contact you in someway for more info, chat live, watch video testimonials, or download a more detailed white paper or case study. That level of service should be all they need to see to make the final conversion. By Laura Petrolino. It’s Decision Time!

3 Keys for Conversion Optimization Success

Shift Digital

Efficient conversion optimization is one of the most effective ways of marketing your business successfully on the web. Conversion optimization allows you to answer the following questions: Is your website engaging? Do you know which website features need to be updated to increase your conversion rate? Here are three keys for conversion optimization success: 1.

Social Marketing Analytics: a great report from Altimeter

Gemma Went

This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. It really is a great framework and something that will help if you’re one of those struggling with your own analysis. I’ve shared stuff from Altimeter a few times and this white paper is one of the best. what a year!

5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

Now it’s time to do some very important housekeeping to keep the conversation going with your audience. Using online polls helps engage the audience and provide them a way of joining the conversation. Now is the time to keep the conversation alive by providing them with more concrete information to help them on their journey to make a more informed decision. Attendee Ratio.

The Social Media Lifecycle [Infographic]

Pamorama

These tools empower companies to start and maintain conversations, deliver first-class customer service, and drive sales — immediately, at the click of a button. Included in the white paper is an examination of how some brands use this social media feedback loop to reach their goals and how they measure progress. It

7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. What’s the “Wow Candidate Experience?” I’d better download the white paper to find out. We find that a mention of your company or product in a title spells much lower conversion rate. However, I’m a techie (Ph.D. Get / Change / Learn.

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How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Change the conversation away from the tools (“we should be on Facebook”) towards how you’re applying social data to membership management; then it becomes part of everyone’s job, not some annoying frivolous thing on top of everyone’s already full plate. Social CRM is the way that you will get to ROI. Identify your marketing goals. photo credit ).

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Measuring Your Content Marketing Success [Infographic]

Pamorama

Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. Conversion: When a customer makes a purchase or fills out a contact form. Why does content marketing drive conversions? Lower bounce rate.

The ROI of Social CRM

SocialFish

The most important piece of advice I gave the group of scientific and manufacturing association CEOs was that it’s time to change the conversation – away from social media and the various tools (Facebook, Twitter, LinkedIn etc) and towards social CRM, namely the discipline of applying social data to membership management. The ROI of Social CRM. Featured Social CRM and ROI

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. White papers. Content marketing has changed the way consumers research and buy your products. Unless they are actively shopping for something, a lot of that information passes them by. Photos.

Four Tips to Help You Create Content in a tl;dr World

Spin Sucks

BuzzFeed atomizes a white-paper-sized story into four trend-focused stories. variety of data sources can help—from internal data such as  web analytics and customer service inquiries to external data such as search queries and social conversations. It may warrant a longer article, a white paper or even a series of articles to tell the right story. SQUIRREL!

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. First-discussion conversion rates (the percentage of qualified leads that accepted calls from salespeople) have been eroding over the past five years. Only a fifth of companies now have first-conversation rates of 75%, and a quarter report a rate between 50% and 75%. Forbes ).

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

First, define the online conversation you need to be a part of using keywords. Try getting out of the box by considering lifestyle-related conversations. Use those keywords to find the people who are leading the conversation you are interested in and create your list of influencers. 3. This is a guest post by Evy Wilkins, VP of Marketing at Traackr. Learn more at [link].

#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

Myrland Marketing

Perhaps this is a white paper, a video series that summarizes recent developments in legislation your clients might care about, or an audio recording of a recent presentation you made (even if it was 10 minutes ago sitting in your office). Facebook conversion tracking. Anyhow, conversion tracking helps you to find the exact people who have visited your website. thanks!

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

In 2011, 78% were monitoring social media channels for brand mentioning at least a few times a week and 73% were monitoring industry conversations with the same frequency. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper].

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Social data is becoming increasingly important in the new product development processes of many companies. These applications of social media analytics only scratch the surface though.

Social Media Checklist: Planning for a Very Social New Year

Spin Sucks

Same with any paid plans, whether it’s email newsletter signups or white papers you’ll be setting up behind landing pages. What I liked best about the conversation that Copyblogger started was that it involved taking a deep look at what was working and what wasn’t working. By Eleanor Pierce It’s that time again! You don’t do this? Well I do. I’m very serious about pie.)

The Power of Powerlessness: Let Go and Put the Customer First

Conversionation

Jan Van Aken I was recently asked to participate in the creation of a collaborative white paper, initiated by Selligent (for the record: one of our customers). It’s a similar approach as the B2B Blogging Trends paper Aggregage did in 2011. The topic of this collaborative white paper, however, is direct marketing or should I say dialogue marketing. Facilitating.

Where Does Content Marketing Belong?

Spin Sucks

The customer service manager writes two blog posts per month, develops long-form content (eBooks and white papers), and handles the social media (including a  very effective Pinterest campaign —see #10). The number of conversions increased 50 percent. They increased from one percent conversion on free trials to eight percent. ” argument. million.

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

Why your problem in achieving your results using Facebook advertising may not be Facebook but other issues with your digital platform and conversion funnels. Why you must focus on your conversion funnels as a top priority before wasting time and money on Facebook advertising. 50 Ways to Inspire Your Audience (white paper). ” Does this sound familiar? iTunes.

Community management and content creation

Janet Fouts

Some are great conversation wranglers, s**t-disturbers even. Many have a passion for the topic of conversation central to the brand they manage. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. Really?? Right. Not always.

Social media in call centres

Sherrilynne Starkie

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center. Many companies are considering if and or how to integrate social media channels into call centre communications.  Related articles.