We are all aware of the fact that not every individual active in social media is the greatest participant in all conversations taking place across social network platforms. Similar Posts: Global Social Media Adoption In 2011 [White Paper]. Facebook Marketing & Communication Research/Study Social Media Aimia Brands customers Engagement fans Infographic Report research social media personas social media users study Target group white paperBut who is this social customer? Social media personas. As seen below, the report is also turned into an infographic. MORE >>

To provide them a blueprint to follow as they take these first critical steps I have produced a new white paper — ap(p)tly titled Achieving App Impact: Using SMS to encourage interaction, drive loyalty (sponsored by Tyntec, a global mobile interaction service provider). When it comes to cultivating and continuing a conversation with people on their personal mobile devices, text messaging is a direct marketing channel that delivers real impact. These are Relationship, Recommendation and Reactivation — and you can download the white paper to read more. MORE >>

With that in mind, following are 10 ways to improve your landing page conversions. For instance, let’s say you have a white paper you want people to download, in exchange for an email address. What else is important in improving landing page conversions? Inbound Marketing Marketing conversions generating leads inbound marketing landing pages Lead GenerationWe talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. Keep it clean! don’t mean no profanity or dirty pictures. MORE >>

Email marketing B2B marketing choice clarity confirmation mail content conversion-oriented interactive marketing CRM cross-channel customer-centricity data data-driven e-commerce email list email marketing email subscriber list frequency interactions mini-form opt-in rules privacy policy relationship relevant content subscribing subscribing process support tickets timing trust unsubscribe unsubscribes white papers“The money is in the list”. saying which is often heard when it comes to email marketing. Expanding their list is an ongoing priority for email marketers. MORE >>

How many conversions? Social Media Marketing Web Presence Optimization b2b procurement content development digital advertising MarketWire measurable online presence online advertising PRWeb public relations tactical WPO plan web presence optimization framework white paper WPO WPO modelRecent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? MORE >>