Buzz Marketing for Technology

JUNE 27, 2008

The competitiveness of firms will reflect the way their businesses receive and process information to create intelligence." In the period ahead of us, more important than advances in computer design will be the advances we can make in our understanding of human information processing - of thinking, problem solving, and decision making."

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The process for using SEO keywords through social media monitoring is simple.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The process for using SEO keywords through social media monitoring is simple.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. And from Janrain , a free whitepaper on how to maximize conversion rate. But the process of changing gears in this way can seem overwhelmingly impossible.

Brands 137

Brands How To Social Media RSS 137

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 27, 2008

Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Shaking Hands in a Social Networking World.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Diva Marketing Blog

MARCH 23, 2009

Businesses have been employing white papers for eons to set this in motion. However, add social media tools such as blogs, live podcasts, social networks and even Twitter, to the mix and you go beyond what could be a white paper yawn. The heart of this initiative is built around sharing knowledge.

B2B 56

B2B Strategy Applications Fashion 56

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. of conversions on LinkedIn. The follow up is the most important part of the process.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Buzz Marketing for Technology

JUNE 28, 2008

Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. including major costs, significant litigation, and a drag on key processes. Intranet (Finding ROI) White Paper. significant risksâ?? Technology Vendors.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Diva Marketing Blog

OCTOBER 21, 2010

What do people do on social networks and blogs? More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands. Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted.

Industry 89

Industry Social Media Loyalty Resources 89

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. More in Social Media is Not An Experiment. Their shutdown process is equally commendable. White Paper: Social Networking Primed To Go Mobile (0).

Sites 81

Sites Social Media Social Networking Mobile 81

Sprout Social

MAY 18, 2016

It is a multi-step process that shows your prospects a problem they face, acquaints them with your brand as a potential solution and illustrates the value of choosing you over others. This is exactly what Sprout Social did with our new social media image resizing tool Landscape. What Is Demand Generation? Share Free Resources.

Strategy 80

Strategy Marketing Report Resources 80

Rebekah Radice

JANUARY 9, 2017

If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. Determine what daily, weekly, and monthly social media disciplines will help you reach these goals. White papers.

Template 131

Template Templates Social Media Strategy 131

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Social Media Analytics.

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Why invest in LinkedIn marketing? How to use LinkedIn for business?

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Be where your customers are.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Rebekah Radice

JANUARY 9, 2017

If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. Determine what daily, weekly, and monthly social media disciplines will help you reach these goals. White papers.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Oktopost

OCTOBER 26, 2020

Platform flexibility to adapt to changes in business processes. Top 14 social media management tools for 2021. Sendible is one of the top social media management solutions specifically designed for digital agencies. Multi-account, multi-platform conversion tracking. Reposts social media posts automatically.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Just a heads up we're currently working on making this entire process re: notifcations and Wufoo integration easier from a usability standpoint at it's currently too tucked away. Love the disclosure. But you forgot to mention the credit covers!

Consultant 124

Consultant Metrics Social Media Social CRM 124

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Process Improvement. Hot Conversations. Managing the RFP Process. Start a Conversation. networking. social networking. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. src = [link]. }. Webcasts |. Podcasts |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. 78% of salespeople who use social media in the sales process have outperformed their peers. Review of company social media policy. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Social Media Marketing

NOVEMBER 29, 2012

I've even been guilty of saying that content is the currency of social. With such ubiquity of content conversations, it should be easy, right? Rather than a how-to guide, these are simply some observations on what impacts the process. There are conferences that are specifically dedicated to content marketing. Not so fast.

Content 167

Content Hubspot Mobile Team 167

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. How many conversions? How much website traffic did it drive? How does this compare to other activities?

Findability 197

Findability Directory Social Bookmarking B2B 197

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Strategy Consultant RSS 120

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Buzz Marketing for Technology

JULY 6, 2008

Thus without much further ado, lets get things started; I will be grabbing excerpts from each of the conversations and adding further up into each of them. Thats the only instance that gets processed through regular e-mail. ". Am I getting imposed as well having to go through my inbox to process those e-mails? Here we go: " [.]

Tools 100

Tools Wiki Collaboration Wireless 100

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. For starters, it would be difficult to attribute conversions to the person in the gorilla suit.

BuzzStream 153

BuzzStream Content Metadata Reddit 153

Rebekah Radice

MAY 24, 2017

Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” And believe me, since hopping on social media in 2004 – I’ve learned a lot! Social bookmarking.

Social Media 148

Social Media How To Analytics Types 148

Myrland Marketing

SEPTEMBER 21, 2010

To begin with, we’re talking about Social Media , with a heavy emphasis on Social, right? Social Media, by its very nature, was developed, and continues, to help individuals and businesses of all types communicate and converse with their audiences. I think the same thought process is involved.

Comments 83

Comments Conversation Social Media Wikipedia 83

Convince & Convert

JUNE 29, 2012

Jim : You know, obviously, being able to put out there, I’m looking for CFOs and people who are CFOs, you know, that seems like pretty much a no-brainer but as with anything, you know, if the conversions aren’t there, then it’s really not worth your time. It’s social even if it’s not a social network.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. It gives us the ability to steer the conversation — and we like that. If we like it we want to pass it around to our network so that they can interact with it. Marketing content that allows no interaction, falls flat.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Rebekah Radice

MAY 24, 2017

Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” And believe me, since hopping on social media in 2004 – I’ve learned a lot! Social bookmarking.

Social Media 60

Social Media How To Analytics Types 60

Webbiquity SMM

NOVEMBER 6, 2013

A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. They can also promote content downloads—reports, white papers, e-books and guides. Company websites: these are of course at the core of digital marketing.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

JANUARY 5, 2016

Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with.

Content 60

Content B2B Marketing Hubspot 60