Buzz Marketing for Technology

DECEMBER 29, 2010

– At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!”. Is The White Paper Dead for B2B Marketing? Billion Dollars just barely over ten years later.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

AUGUST 13, 2019

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Using web analytics such as Google Analytics to optimize conversions and sales.

ROI 60

ROI Strategy Twitter How To 60

Convince & Convert

FEBRUARY 5, 2018

Technologists are active on social media. You’ll find both technical and business-focused conversations. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015.

Strategy 145

Strategy Social Media Marketing Consultant 145

Pam Moore

OCTOBER 3, 2016

Being able to rock your personal brand as a new college graduate doesn’t necessarily translate over to knowing how to use social media for business. Unfortunately many new social media marketers jump into the fields of social networks, tweets, snaps, and Facebook live video to find themselves overwhelmed.

Social Media 167

Social Media Marketing Training Skills 167

Pam Moore

MAY 9, 2017

The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Social media and Influencer Marketing Launch Strategies (episode 35). 8 Steps to Develop a Social Business Plan (white paper). Remember the days of simple media and mass communication?

Nielsen 165

Nielsen How To Influencer Overview 165

Webbiquity SMM

MAY 23, 2011

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Top free tools and social network data sources to leverage to humanize your brand.

Data 60

Data Social Media Brands Authentication 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Hootsuite

JULY 12, 2022

Start by shifting your brand’s voice, tone, and style for social in general and then to each individual different social network. So how do you adapt your brand voice for social? Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. Make sure your brand sounds human.

Brands 114

Brands HootSuite Module Meme 114

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

APRIL 11, 2012

The topic of social media marketing could fill a book (and has in fact, several ), but here is a seven-step approach to get things moving in the right direction. Research your company’s social media landscape , so you understand where your prospective buyers are congregating and active. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Instead focus on connecting with people you can learn from, people who you can share mutual value and have relevant, meaningful conversations not only on Facebook, but also in real life when possible. Every social network is different.

Facebook 113

Facebook Marketing Groups Groups 113

Buzz Marketing for Technology

MARCH 9, 2010

Take for example your classic white paper. Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

AUGUST 10, 2011

With semantic analysis marketers can better understand the conversations about their brand or product category– here is a white paper that compares Semantic vs Sentiment Analysis and can help you make a more informed decision about when and how to use Sentiment.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Oktopost

OCTOBER 10, 2022

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Engagement: The amount of people who engage with your brand across social networks. Focus instead on adding real value to the conversation. That will be far more effective than spamming your solution into random conversations. ?

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. This is the second in a series of conversations that will cover influencer marketing in detail. 8 Steps to Develop a Social Business Plan (white paper). How do you stand out from the crowd?

Influencer 60

Influencer Activities Content How To 60

Pam Moore

OCTOBER 11, 2016

The concept of people buying from people was not invented by Facebook or any other social network. Social media is really no different if you think about it. Social networks such as Twitter, simply enable us to more easily connect with other human beings. We communicate, we share, we help one another.

Tips 60

Tips ROI Social Networking Training 60

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Syndication.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Syndication.

Template 78

Template Templates Social Media Content 78

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Proactive Report

OCTOBER 21, 2013

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. You should also track how many website visits, leads and customers each social platform is generating, advises HubSpot.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Networking. Social Networks.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Keynote Speaking/Strategy.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189

B2B Strategy Content Marketing 189

Buzz Marketing for Technology

JUNE 27, 2008

Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. And from Janrain , a free whitepaper on how to maximize conversion rate. ” What, conversely, do you like least about social? Listen Now .

Brands 134

Brands How To Social Media RSS 134

Pam Moore

SEPTEMBER 7, 2016

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They lack basic business, digital marketing and social media marketing knowledge and experience.

Social Media 60

Social Media Tips Marketing Social Networking 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Syndication.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Syndication.

Template 60

Template Templates Content Social Media 60

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Syndication.

Template 60

Template Templates Content Marketing 60

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 161

Social Media Study Statistics Aggregator 161

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Laurel Papworth

APRIL 28, 2011

in either race registration conversions or ad impressions. 3) 1.3% = Conversion rate (originating from FB); [2.9% White Paper: Value of a Facebook Fan - An Empirical Review. Active.com Team Sports Directory. At Active.com , we've found that: each link shared on Facebook is worth about $1.45 per shared link. PowerReviews.

Facebook 110

Facebook Directory Statistics Review 110

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. FAST White Paper. Find out more and download the paper today.

SocialText 100

SocialText News Sharepoint Web 2.0 100