Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. It’s not a content marketing goal or a PR goal. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Content marketing, yes. In the least.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

APRIL 4, 2019

There are three main components to building a successful community: content, engagement and customer service. Think about content as your bait. When developing your content strategy keep in mind that your community shares common interests, pain points and/or goals, your content should align with these. Engagement.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. In this guest post for Harvard Business Review , Anthony K.

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Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. Why: “In most organizations, social content is the messiest content there is, with (even more) distributed ownership and few strategic imperatives besides get more likes,” write Ida Jackson and Ida Aalen , as they cover how you can take control of your social content.

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Waxing UnLyrical

DECEMBER 4, 2015

In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” Unfortunately, indiscriminate content creation is often a symptom of what I call “Social PR Anxiety Disorder.” Real conversation is all you get. That takes smart listening.

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Consultant Conversation Publishing Activities 100

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

OCTOBER 21, 2015

Here’s a great example of where 2 small sets of data resulted in a blog post and continue to lead conversations we have with PR pros about the power of connective tissue. Not just a killer blog post, but also a fundamental shift in the way we think about and develop content at AirPR. The result? The result?

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Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. In an ideal world, we’d be able to search for these keywords in social conversations, and they’d lead us to the Holy Grail of sales. Social media intelligence.

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Social Media Issues Sentiment Banking 204

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

APRIL 6, 2016

Keep the conversation going. After you’ve managed to establish a connect with an influencer, continue to keep them engaged in conversations on social media. You could even chalk a slot into your social media calendar when you will share such content. Don’t spam them with multiple reminders everyday.

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Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content.

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

NOVEMBER 20, 2018

With this explosion of content and demand for measurement, Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand and sales-driven KPIs. PR professionals need to be thinking about things like web traffic, customer engagement and conversions.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments.

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

AUGUST 14, 2013

Among the range of organizations we’ve worked with to leverage the advantages of the automated content management and workflow efficiency are United Way, the Cleveland Indians, Michigan State University, Harley Davidson, and Wendy’s, just to name a few. It’s a win-win for everyone involved.

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Repository Press Release Data Process 203

Waxing UnLyrical

NOVEMBER 7, 2014

How do they feature in relevant conversations… if at all? I think this is because of how we’re constantly being told to “Listen and Join the Conversation!” When I talk about listening dashboards in my training programs , people tend to get that deer in the headlights, “OMG I can’t cope” look.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

MARCH 28, 2011

. “So, there is this new exploratory tracking element that is less like traditional marketing measurement (where you know exactly where you placed a commercial, a billboard, etc,) and more like PR measurement where you’re trying to track down organic conversations in the media. I hope you’ll join us.

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Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

MARCH 18, 2013

Use the “mom” rule of thumb when conversing on Twitter; if Mom wouldn’t like it, don’t say it. < Use hashtags wisely; they can be a great way of broadening a conversation and audience, but irritating if overused. < It’s distracting. < < tweet this > 9. < tweet this > 10.

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Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

SEPTEMBER 21, 2015

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

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CSR Travel Consultant Authentication 100

Waxing UnLyrical

FEBRUARY 24, 2014

How To Revive Old Blog Content. A great read if you’re focusing on building out your content strategy. Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions?

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Guest Post by Scott Kaminski. Or are we?

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

DECEMBER 21, 2010

It really is a conversation platform. What’s really cool about Amplify is that when you want to start a conversation, you have 1,000 characters with which to do it. More often than not, I’ve found sharing those thoughts is what sparks conversation. It syncs with several platforms. pts Settings.

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

OCTOBER 19, 2010

Relevant content is, and will continue to be, key to reaching searchers. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. Its one of those things that despite whatever changes are going on with the Web, making sure good content is out there is key.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JULY 11, 2016

Get a head start on the conversation with this week’s roundup. Why Content Strategy Needs Digital PR. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy.

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Report Banking Metrics Loyalty 100

Waxing UnLyrical

MAY 9, 2016

C3 (Content) Weidert Group Case Study: Fisher Tank Company. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. The idea is to get them to share more than just links, and to start real engaging conversations with each other.” ” The Link Humans case study.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

APRIL 22, 2015

You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. But, that’s only true if you write boring content that sounds just like everyone else’s. With content length, he tested his own homepage. Guess which got more conversions? A plethora of content.

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How To Hubspot Flickr Engagement 100

Waxing UnLyrical

JULY 17, 2013

But staying part of the conversation— building relationships like a living person does —is the part that seems clever to me. See, you won’t actually be part of the conversation at this point. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Our messaging. Perhaps people even listen.

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Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

JUNE 4, 2019

More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr. Last, but not least, content that garners strong results! Although the conversation ended on Twitter, we’d love to hear your thoughts. I have an @IFTTT account set up to cross-post to Twitter.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

APRIL 19, 2012

He then communicated promptly to staff and Executive Chef Oliver Gift that there was a birthday being celebrated and content relating to the restaurant being shared in social media. Here’s a selection of the Twitter engagement: Following through with the conversation. Acknowledgement, response and added value.

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Delicious Fashion Social Media Team 229

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Talk to them, engage with them and their content and show them that you should be on that list. For example: Obvious: Share their content. Yes, really! Comment on their blog posts. pts Settings.

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List Class How To Comments 161

Waxing UnLyrical

JUNE 21, 2013

Publicizing news, blog posts, videos… basically, any kind of content. A lot of companies still only share their own content on Twitter. People like being added to lists, so you’re both giving them an ego boost, as well as making it easier for yourself to find relevant content.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

SEPTEMBER 26, 2012

Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. Obviously, this topic gets considerable conversation in Marketing in the Round (which I co-authored with Gini Dietrich ). Obviously, financial and staff resources are deployed to create this media.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

APRIL 23, 2013

I have heard a lot of talk about Twitter’s use as a conversation tool. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Cohen and RedShift provide content that is effective for both customers and search engines. Fake tweets!

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Social Media Meme Flickr News 266

Waxing UnLyrical

FEBRUARY 29, 2016

8 Google AdWords Hacks That’ll Double Your Conversion Rate. 5 Smart Strategies to Make Your Content Go Viral. Why: Over at Jeff Bullas’ place, Mehroz Khan discusses how to make “content more sharable, and get more people to see it.” So why not make the most of them… right? Just GOLD.

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Campaign Adwords Consultant Eventful 100

Waxing UnLyrical

NOVEMBER 3, 2010

We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. We both like smart measurement.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

AUGUST 1, 2016

Today I focus on building brands for businesses and people, using a savvy mix of content and influencer strategies. She’ll teach you practical and applicable tips while offering up random facts to help pepper your dinnertime conversation. I’m passionate about entrepreneurship, making a mess in the kitchen and boxed wine.

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Consultant Banking Course Campaign 0

Waxing UnLyrical

NOVEMBER 20, 2015

Always think about your audience first and what they like/need when creating multimedia-or any-content #measurepr. Different channels and audiences will determine what ‘multimedia’ or content resonates best. Create content designed to start conversations and build relationships. Create, measure, evaluate etc.

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CPA Consultant Metrics Groups 100

Waxing UnLyrical

MARCH 15, 2018

Doing so allows associates to focus on content versus mechanics in the middle of the crisis situation. Employees may be social media mavens on Snapchat or Instagram, but less conversant with more business-oriented channels like LinkedIn or Facebook.

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