Waxing UnLyrical

DECEMBER 1, 2014

And some of them don’t even cost money! Monday Roundup: Planning Mode is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Consultant 174

Consultant Resources Template Templates 174

Waxing UnLyrical

JULY 20, 2016

how much does it cost to run your business? According to agency M&A expert Rick Gould , agency total labor costs should be no more than 55% of revenue and overhead no more than 25%. After factoring in all costs, how much did your agency earn? Total Operating Expenses. Employee Utilization. Profitability.

Cost 100

Cost Insurance Project Team 100

Waxing UnLyrical

FEBRUARY 1, 2013

Clients should be up front about everything I’ve mentioned… and agencies (or consultants) should be equally up front about their terms , how they’ll do the work, what is and isn’t in their scope of work, what their payment terms are (very important to get this in writing!) So set expectations clearly from the start.

Tips 204

Tips Consultant Proposal Flickr 204

Waxing UnLyrical

DECEMBER 28, 2019

why lifesaving drug A is more effective than lifesaving drug B (works more quickly, is more efficient, saves more lives, costs less money). Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. when something began. how long it took to get traction. how far X dollars go (e.g. for non-profits).

Exercises 155

Exercises Consultant Journal Energy 155

Waxing UnLyrical

NOVEMBER 30, 2012

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. Overall physicians using social media have found the benefits outweigh the costs. News Health article.

Health Care 279

Health Care Social Media Insurance Education 279

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Vocus 198

Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

AUGUST 1, 2014

why and how PR needs to stop being a cost-center and, of course, AVEs and Digital Reach. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. is a post from: Waxing UnLyrical.

Sample 252

Sample Samples Metrics Consultant 252

Waxing UnLyrical

MARCH 24, 2017

Rajean Blomquist – who is a terrific independent contractor doing great work in our field – said point-blank she can’t currently justify your cost. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. But the people who are your biggest cheerleaders often can’t afford you!

Price 235

Price Banking Industry Influencer 235

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

CPM 204

CPM Handbook Comparison Consultant 204

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? measurePR Recap: Chatting with Heidi Sullivan is a post from: Shonali Burke Consulting, Inc.

Metrics 114

Metrics Consultant Eventful Reputation 114

Waxing UnLyrical

MAY 3, 2018

And knowing how what you make impacts peoples’ lives is the core of defining your corporate responsibility – knowing how people who use your goods or services benefit from your products and maximizing that positive impact, while reducing the costs (including environmental) of producing and delivering those goods or services.

Creative Commons 170

Creative Commons Proposal Travel Authentication 170

Waxing UnLyrical

JANUARY 11, 2019

That process could take time, and have a high opportunity cost. The post Don’t Lose Clients Due to Lack of Content Strategy appeared first on Shonali Burke Consulting. A new agency would have to dig in and develop a new content strategy (you can’t use the old strategy, it’s already been executed).

Strategy 161

Strategy Content Analytics Metrics 161

Waxing UnLyrical

DECEMBER 16, 2013

We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. measurePR chat with Jay Baer. Based in the Washington, D.C.,

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

DECEMBER 4, 2018

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. The post The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing appeared first on Shonali Burke Consulting. Backpack Boy is a macro-influencer.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

JUNE 5, 2018

On how nonprofits can justify the use of paid advertising to donors: A3: In order for #nonprofits to reach the people they intend to help, it should be understood that it costs. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. #measurepr. Let your data explain the need! See you next time!

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

APRIL 29, 2013

Many of them are free, or low-cost… so why not take advantage of them? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

Press Release 206

Press Release Research Consultant Flickr 206

Waxing UnLyrical

MAY 28, 2014

As we usually tend to discover, tools can only do so much: Much better to invest in a credible & meaningful analysis solution that costs a bit more than an automated one counting nonsense #measurepr. Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. See you then!

Conference 211

Conference Analysis Research Upcoming 211

Waxing UnLyrical

FEBRUARY 29, 2016

Why: “If you fail to leverage the value of your event marketing beyond the event itself, you’re not going to be able to use your event’s fixed costs to get a good return on your investment,” says Jason Popp. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Campaign 100

Campaign Adwords Consultant Eventful 100

Waxing UnLyrical

MARCH 18, 2015

I’d hired consultants, and made investments in vast software platforms thinking these would revolutionize my life, only to be disappointed. When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. You could look at the opportunity cost. is a post from: Shonali Burke Consulting, Inc.

ROI 100

ROI Conference Cost Consultant 100

Waxing UnLyrical

MARCH 15, 2018

It’s a low-cost way to get the word out quickly, offset negative online chatter and comes with the added benefit of team-building as associates rush to the defense of their employer. The post Employee Evangelists: Your Secret Social PR Weapon in a Crisis appeared first on Shonali Burke Consulting. Image: rawpixel.com via Unsplash.

Badge 175

Badge Embedding Forums Mobile 175

Waxing UnLyrical

DECEMBER 22, 2016

So if it is an area of interest for you, I hope you will take this opportunity to review some really killer content (no pun intended) at literally no cost to you, while curled up in front of a toasty fire. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Which brings me to… Gift #2.

Influencer 100

Influencer Banking Consultant Training 100

Waxing UnLyrical

JULY 24, 2013

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. Overall physicians using social media have found the benefits outweigh the costs. News Health article.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

FEBRUARY 20, 2013

The catch, for the unsuspecting clients, was that they didn’t know this didn’t cost anything… and Yage didn’t bother to tell them that. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. No, instead, they started charging a lot of money to do this.

Reputation 273

Reputation Consultant News Flickr 273

Waxing UnLyrical

JANUARY 29, 2019

Marketing data can be acquired, analyzed and acted upon efficiently, at a low cost, to provide immense benefits to the organization, regardless of the field or clientele. And it can be acquired at a fraction of the cost. The post 10 Key Marketing Automation Features You Should Know appeared first on Shonali Burke Consulting.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

MARCH 19, 2014

The legal cost to defend is about $162,000 and awards are $2.7 Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. Eric followed this tweet up by noting that there are roughly 80,000 EEOC claims annually. million, on average. See you then!

Training 211

Training Privacy Applications Social Media 211

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Module 100

Module Consultant Course Campaign 100

Waxing UnLyrical

JANUARY 9, 2015

After all, everything has an opportunity cost. The Point of Measuring (Anything) is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Consultant 100

Consultant Metrics eBook Analytics 100

Waxing UnLyrical

MAY 8, 2013

When I remarked that purchasing an external CD drive to load my (legal) version of Microsoft Office would probably be cheaper than purchasing the software again, she practically rolled her eyes as she told me the cost differential. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Wikimedia 230

Wikimedia Apple iPad Public Domain 230

Waxing UnLyrical

MARCH 4, 2015

Twist Image leverages this revenue to offset its sales costs. Mitch continues, “When we pitch [my speaking and writing revenue] offsets the pitching costs, which are very significant in the agency world.”. Mitch’s activities offset the firm’s business development costs, and sometimes Twist ends up cash flow positive.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

JUNE 17, 2019

It won’t cost you a dime. The post Product Review: MoShow–Slidehow Movie Maker App appeared first on Shonali Burke Consulting. I got a one-week free trial of MoShow, with the option of buying a full year’s worth of the product for $39.99. It’s staying on my phone. I also have a presentation next week on mobile video tools. 88@osu.edu.

Review 100

Review Products Video LinkedIn 100

Waxing UnLyrical

OCTOBER 19, 2016

In advertising , for example, one controls the frequency, positioning and placement of key intended messages, but control comes as a cost: one purchases that ability. Though most expensive, this form of “controlled communication” is more comfortable to many executives, and resources tend to gravitate in that direction.

Diagrams 100

Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

JUNE 3, 2016

On recommended tools for measuring media relations: A5(2): @googleanalytics and @AdobeAnalytics are a super cost effective “first layer” option. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. See you soon! Image: Jeff Sheldon via Unsplash, CC Zero.

Metrics 100

Metrics Analysis Banking ROI 100

Waxing UnLyrical

MAY 15, 2018

When it comes to saying goodbye to agencies, respondents noted three main reasons in descending order for the dismissal: cost (79%), service (50%) and results (40%). The post Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey appeared first on Shonali Burke Consulting. The Latest & Greatest.

Survey 185

Survey Industry Newsletter Press Release 185

Waxing UnLyrical

JANUARY 3, 2013

But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? He is obsessed with mobile technology and mobile engagement, and does inbound marketing and start-up consulting.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

APRIL 22, 2016

A4 Each have different needs/wants exposure or well known influencers will cost you but worth it #measurepr. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. A4: Brands should be ready to compensate. Influencers have something they want. They should be paid for that #measurepr.

Influencer 100

Influencer Marketing Banking Communities 100

Waxing UnLyrical

JANUARY 26, 2020

I am shocked we haven’t seen this become more widespread already although MediaPost points out it currently costs businesses $17B. appeared first on Shonali Burke Consulting. By the time they’re debunked, the stock will take a dip at a minimum. We need to educate ourselves on how to spot these and increase our monitoring.

News 58

News Banking Flickr Cost 58

Waxing UnLyrical

AUGUST 19, 2015

In the Dictionary of Measurement and Evaluation , an AVE is defined as a “discredited output score that suggests an equivalent cost of buying space devoted to editorial content.”. teaches, researches, and consults in the areas of public relations and measurement and evaluation. But it sniffs of an AVE. Julie O’Neil, Ph.D.,

Report 100

Report Committee Comparison Journal 100