Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. This “two pipeline” requirement is pretty unique to the recruiting industry. By Peter Caputa.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. What power!

Tools 94

Tools Sentiment How To Team 94

Convince & Convert

JULY 7, 2011

I’m glad that more and more companies are putting significant effort into their social media programs. I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo).

Press Release 152

Press Release comScore Cost ROI 152

Socialmedia.biz

JULY 23, 2017

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. There are usually industry groups you can network with. What does PR do?

Small Business 85

Small Business Tips Fashion Groups 85

Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. A talent pool that can craft relevant messages that resonate in real time and produce ROI. Just sending a blast of press releases indiscriminately doesn’t get the coverage. Content strategy. Data Driven PR.

Trends 49

Trends Press Release Data Skills 49

Socialmedia.biz

JULY 23, 2017

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Navolutions

JANUARY 21, 2014

How Does Twitter Help My ROI? When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. Now, take a look at this electrical service company’s Facebook post. Anti-Social Media.

Social Media 100

Social Media ROI Press Release Conversation 100

Koka Sexton

MARCH 19, 2012

I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. As I mention in the post the ROI of social media , building up to the different skill levels should be the goal of any company that wants to become a social business.

Press Release 96

Press Release Skills Yammer Social Networking 96

Saying It Social

MAY 18, 2010

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc.

Social Media 168

Social Media Marketing Small Business Cost 168

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Industry veterans rely on past experiences, gut instincts and knowledge to make decisions that lead to the best possible outcomes.

Data 231

Data Metrics Press Release ROI 231

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

Class 85

Class Training Social Media Case Study 85

ProBlogger

MARCH 12, 2015

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas.

Eventful 20

Eventful Content Startup How To 20

Sprout Social

FEBRUARY 23, 2023

Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. How can you use that information to create an exciting, highly-tailored press release? These efforts support a more cohesive brand experience that spans beyond a single channel.

Social Media 111

Social Media Brands Press Release Sentiment 111

Hootsuite

JULY 25, 2023

Explain the marketing segments for [INSERT INDUSTRY]. Generate four possible titles and descriptions for an Instagram post about our company’s brand values, those are [INSERT VALUES]. Write a script for an explainer video about our company’s products and services.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Hootsuite

AUGUST 3, 2023

Securities and Exchange Commission (SEC) is an independent agency of the federal government responsible for enforcing federal securities laws and regulating the securities industry. For instance, tweeting a lie that your car-manufacturing company is about to put out a flying car would be a real no-no.

Social Media 85

Social Media Tips HootSuite Policies 85

Keyhole.co

MAY 12, 2023

This can include blog posts, social media updates, and press releases. Keyhole tracks influencers in your industry and how they are engaging with your brand. It provides real-time social media analytics that can help you track the performance of your social media campaigns and measure your social media ROI.

Reputation 52

Reputation Tools Sentiment Review 52

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. For example, 2015 is truly the year of “ROI.” Sales metrics. Photo: Jeff Sheldon via Unsplash, CC Zero.

Mobile 100

Mobile Metrics ROI Press Release 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media? Read this Mashable guide.

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Strategery

SEPTEMBER 18, 2011

What offers better ROI? But social media has forced some changes to the advertising industry, whether the old-school likes it or not. When it comes to your company, I’m more likely to trust, well, anyone , other than you. To their intended online audiences, companies sound hollow, flat, literally inhuman.&#.

Advertising 111

Advertising Social Media Press Release Airlines 111

Kikolani

APRIL 7, 2010

Here are eight ways that businesses can use social media to learn more about themselves and their industry as well as get more involved with their clients and communities interested in what they have to offer. Include searches for your company, business owner, or unique product name. Keep Up to Date on Their Industry.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

Convince & Convert

JANUARY 21, 2014

Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner.

Study 167

Study Social Media Forums Case Study 167

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. But your company is perhaps best known as the proprietors of the exit polling in American politics. That all comes from my company. Tom : Well, yeah.

Insurance 115

Insurance Journal Research Hashtag 115

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Social Media: Measurement and ROI. 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

OCTOBER 19, 2015

We live in an increasingly sophisticated marketing world, but many PR and marketing departments still think a mass-emailed press release will earn them media mentions and industry credibility. Clayton Wood, CEO of Identity Labs , says his company has a two-hour response time. “We Creating a Dynamic Duo.

Types 60

Types Conversation Case Study Content 60

Proactive Report

NOVEMBER 10, 2012

Consequently showing ROI is almost impossible. If this applies to your company putting an integrated real-time media strategic plan in place is the most important action for 2013. The Burson-Marstellar Digital Crisis Report showed that 79% of the 800 companies surveyed globally said they expect a major crisis within the next year.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Limits the Opportunity for Our Industry: In case you missed it, we’re not the only group chasing this particular “golden goose.”

Social Media 140

Social Media Strategy Consultant SEO 140

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Which emerging platforms are essential (or even worth investigating)? Which explains a lot.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts. ” — MarketingLand. 10) Attentio.

Tools 207

Tools Social Media Netvibes Sample 207

ProBlogger

AUGUST 12, 2015

The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Big corporations, start-ups and even smaller companies are buying into it. In addition, marketers who give precedence to blogging are 13x more likely to enjoy positive ROI.

Tips 20

Tips How To Publishing Engineering 20

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. 59% od companies surveyed late last year say hiring of content marketing is imminent. ” My question is always, Why?

Skills 40

Skills Reputation Influencer Press Release 40