So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. Including a relevant infographic with your press release is a fantastic way to give media and news outlets a visual to go with your story, plus it takes advantage of one of the most popular ways to share data. This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email. Optimize the Pin Using the Same Keywords Optimized in Your Press Release. MORE >>

Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. The biggest catch?  MORE >>

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians. I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases. My tips for building a social media press room. MORE >>

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Greg Gianforte has started five successful software companies. Capacity to Destroy. 508-656-0734. MORE >>

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? We have to move from text only to the social media news release – we have to provide images, video and audio with our news releases so we can help journalists do their job in this tough new media environment. The press release is available here.). Just 5% had broadband at home. MORE >>