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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. stopped reading press releases a long time ago.

How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? controllable hub (Facebook, Twitter etc are under the control of those companies). Let’s tame it.

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. This is especially useful for larger companies that require cross-functional input and approvals.

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Users can filter by specific industries, countries and time periods and create personalized accounts for further customization. solution 243.

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent Blog

Wondering how to write a press release? Great Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. Reasons Writing a Press Release is Still Relevant. Where?

Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.). We’re fighting for the attention of every reader. Facebook.

Ignite Social Media Promotes Bounds to President, Announces Other Management Changes

Ignite Social Media

Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. Jim Tobin, the company’s founder, will assume the role of Chief Executive Officer the same day. ” The agency is also promoting Lisa Braziel and Misi McClelland to become the company’s first Senior Vice Presidents. CARY ,  NORTH CAROLINA August 30 , 2016.

How PR and Social Media Can Work Together

Webbiquity SMM

Both require relationships with influential people in one’s industry to be effective. To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).

Five Newsworthy Stories for Your Next Press Release


Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. Themes emerge in blogs.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish. Is the Press Release Dead?

Media Relations Without the News Release

Spin Sucks

When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. This may be because data or case studies are not available, no new services or products are in the pipeline, or the particular industry is flooded. Watch for media requests. Scan Twitter.

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3 Trends in the Daily Deal Industry


Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Daily coupon fatigue is settling in. Here are 3 important trends. 1. Rising User Acquisition Cost.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline).  Whatever. Digg this!

The Problem With PR

Waxing UnLyrical

We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. The pace of the industry is changing extraordinarily fast. In this world of Web 2.0,

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15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013

Shift Digital

Then there was the initial public offering on May 17, 2012 where the company was valued at $104 billion. On July 12, 2012, Facebook added a Gay Marriage icon to its timeline feature and finally, Facebook released an update to its iOS app which didn’t impress all users. These can include: Check out this blog because… Check out our latest press release… 12.

Building a Social Business

Koka Sexton

They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. It will eventually be fatal for a company to disregard these channels of communication.

How to Create the Optimal Press Release in Social Media

Ari Herzog

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. As a general rule, most readers in social media will not trust or even bother to read a standard press release when it is presented to them on web sites such as Facebook, MySpace or Twitter. This is because, no matter how hard you try, the typical social media generation will find your release spammy, boring and perhaps illegitimate. Why Standard Press Releases Fail in Social Media.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human


When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle.  A lot of businesses tend to keep a self-obsessed perspective in their communications, and I think they do that because they’re too afraid to embrace the unpredictable nature of true conversation. Now, take a look at this electrical service company’s Facebook post. Why Your Company’s Social Media Needs to Sound Human appeared first on Navolutions. Time to hire it out.

The skinny on the Small World Labs – Personify merger


Small World Labs has been the most open online community platform in the industry. Despite all the noise and hopes put forth in press releases and road shows, what happens to the acquired company’s CEO is telling. Culture That Works Featured From the Trenches Industry Insider Open CommunityFrom Michael Wilson: Hey Ben, thanks for covering the news. Michael Wilson.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). 9. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying.

Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. First, make sure the press release itself it well-optimized (e.g.

Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI).  Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100).  Click here for the press release.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Don’t sound like a press release. Take a look at SteelMaster Buildings , a manufacturer of industrial steel buildings. B2B Internet Marketing B2B Social Media Facebook Industrial MediaIf not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page.

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27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? Press Release Rankings: Slammed by the Panda?

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]


Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace. Content: Nearly 50% of companies now have content marketing strategies.

Search & Owned Media Most Used by Journalists

Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information:  Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. Reputation Management is a mature and sophisticated industry now. Press Releases. Industry News/Commentary. Experts with video interviews. Images. Videos.

23 Outstanding Social PR Guides

Webbiquity SMM

Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

This list is incredibly long, but I hope it’s not any less valuable. I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? Enjoy!

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Press Release Optimization Checklist and Tips. Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. Original idea! Is LinkedIn the New Old Boys Network? Thank You.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Now that’s quick! Blogs have both. It’s true.

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Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?

The Realtime Report

Jon Isaac, CEO of LiveDeal, states that “ is the online marketplace where both businesses and consumers can communicate and interact in real-time” in the press release. The site went live in San Diego, entering the dining industry in the fourth quarter of 2013; now 20% of the restaurants (~1,000) in the city are experimenting with LiveDeal. in 2014.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

And another  recent study from McKinsey concluded that, whether you can directly measure ROI or not, companies that embrace social media are more profitable than those who don’t, and “those that fail to implement social media could be making a “critical mistake”.&#. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself.

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Measuring Your Content Marketing Success [Infographic]


Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. 61% of consumers feel better about a company that delivers custom content. 77% of B2C companies have acquired a customer through Facebook.

The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

For example, a press event is not restricted to just calling reporters on the ground. Just this past month,  #GoogleHouse was a fascinating press event where updates about Google’s new product/features were unveiled. Here are some compelling PR trends executives need to adapt to if they want to stay relevant in the industry in the long run: 1. Twitter chats. In closing.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. What are your key messages?

How Google’s Panda 4.0 Affects PR

Proactive Report

Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry.  In fact, back in 2011 Pew Research stated that search was the one factor that had most influenced the news in the past decade. There have been signs that Google is not too thrilled with press releases. Too busy to read the full article?  update. SEO updat

The Top Misused Words in PR

Dave Fleet

Ragan’s PR Daily published a post yesterday listing their top 10 words often misused in press releases. Here are a couple more words that PR people seem to butcher on a daily basis: Leading –  It feels like every company claims to be the “leading&# company in its industry. writing news releaseTweet. Their list: Quality. Unique. Innovation.

The Five Parts to Brand Storytelling Nearly Everyone Misses

Spin Sucks

Granted, I’m easily amused.) To be fair, the quote that made me laugh was, “ No child will ever ask you to read them a press release at bedtime.” They have them talk about their restaurant or their fashion design company or their business cartoons. The Protagonist The protagonist is you, your company, your product, or your service. Remember when U.K.-based

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Half the SEO Techniques Used 5 Years Ago Are Now Spam

Bill Hartzer

The search engine optimization industry has changed. 10 Press Release Distributions (1 Press Release submit in 10 Sites). 5. Press Release writing (350+ words). 10 Press Release Distributions (1 Press Release submit in 10 Sites). You’re not trying to get press, you’re trying to get links. HTML Site Map.

Me on Tom Foremski on PR

Danny WhatMough

My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. Foremski goes on to give his advice to companies: “Don’t worry about links and SEO beyond the basics. Do I think the press release will die?