The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. stopped reading press releases a long time ago.
How to Write a Social Media Press Release #socialmedia
JULY 1, 2015
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? controllable hub (Facebook, Twitter etc are under the control of those companies). Let’s tame it.
PRFilter Shows Press Release Buzzword Abuse Still Prevalent
FEBRUARY 22, 2011
Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Users can filter by specific industries, countries and time periods and create personalized accounts for further customization. solution 243.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Wondering how to write a press release? Great Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. Reasons Writing a Press Release is Still Relevant. Where?
5 Ways to Use Pinterest to Boost Press Release Results
Convince & Convert
AUGUST 23, 2012
So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. Including a relevant infographic with your press release is a fantastic way to give media and news outlets a visual to go with your story, plus it takes advantage of one of the most popular ways to share data. Why not? ” . 5.
NoFollow Links in Press Releases? How To Revise Your Press Release Strategy
AUGUST 15, 2013
Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. Take a look at the video.
12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres
OCTOBER 8, 2012
I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians. My tips for building a social media press room.
Changes in News Delivery Give New Power to Press Releases
OCTOBER 24, 2011
We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.). We’re fighting for the attention of every reader. Facebook.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Both require relationships with influential people in one’s industry to be effective. To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish. Is the Press Release Dead?
Five Newsworthy Stories for Your Next Press Release
SEPTEMBER 13, 2012
Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. Themes emerge in blogs.
Media Relations Without the News Release
JANUARY 12, 2012
When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. This may be because data or case studies are not available, no new services or products are in the pipeline, or the particular industry is flooded. Watch for media requests. Scan Twitter.
The Problem With PR
SEPTEMBER 14, 2010
We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. The pace of the industry is changing extraordinarily fast. In this world of Web 2.0,
3 Trends in the Daily Deal Industry
OCTOBER 12, 2011
Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Daily coupon fatigue is settling in. Here are 3 important trends. 1. Rising User Acquisition Cost.
Building a Social Business
MARCH 19, 2012
They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. It will eventually be fatal for a company to disregard these channels of communication.
15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013
DECEMBER 5, 2012
Then there was the initial public offering on May 17, 2012 where the company was valued at $104 billion. On July 12, 2012, Facebook added a Gay Marriage icon to its timeline feature and finally, Facebook released an update to its iOS app which didn’t impress all users. These can include: Check out this blog because… Check out our latest press release… 12.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Whatever. Digg this!
How to Create the Optimal Press Release in Social Media
SEPTEMBER 21, 2010
If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. As a general rule, most readers in social media will not trust or even bother to read a standard press release when it is presented to them on web sites such as Facebook, MySpace or Twitter. This is because, no matter how hard you try, the typical social media generation will find your release spammy, boring and perhaps illegitimate. Why Standard Press Releases Fail in Social Media.
The skinny on the Small World Labs – Personify merger
NOVEMBER 20, 2015
Small World Labs has been the most open online community platform in the industry. Despite all the noise and hopes put forth in press releases and road shows, what happens to the acquired company’s CEO is telling. Culture That Works Featured From the Trenches Industry Insider Open CommunityFrom Michael Wilson: Hey Ben, thanks for covering the news. Michael Wilson.
Me on Tom Foremski on PR
AUGUST 12, 2013
My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. Foremski goes on to give his advice to companies: “Don’t worry about links and SEO beyond the basics. Do I think the press release will die?
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). 9. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying.
Can We Talk? Why Your Company’s Social Media Needs to Sound Human
JANUARY 21, 2014
When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. A lot of businesses tend to keep a self-obsessed perspective in their communications, and I think they do that because they’re too afraid to embrace the unpredictable nature of true conversation. Now, take a look at this electrical service company’s Facebook post. Why Your Company’s Social Media Needs to Sound Human appeared first on Navolutions. Time to hire it out.
Three Overlooked Ways to Improve SEO Results
DECEMBER 28, 2010
But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. First, make sure the press release itself it well-optimized (e.g.
Facebook Customer Satisfaction Score Hits Record Low
The Realtime Report
JULY 17, 2012
Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100). Click here for the press release.
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Now that’s quick! Blogs have both. It’s true.
10 Facebook Tips Every B2B Marketer Should Know
PWB Marketing Blog
OCTOBER 18, 2011
Are you one of the 41% of B2B companies acquiring customers through Facebook? Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Don’t sound like a press release. Take a look at SteelMaster Buildings , a manufacturer of industrial steel buildings. B2B Internet Marketing B2B Social Media Facebook Industrial MediaIf not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page.
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
This list is incredibly long, but I hope it’s not any less valuable. I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? Enjoy!
Top 10 Reasons The New York Times is Really Putting up a Paywall
JANUARY 20, 2010
There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Clicking their heels three times and saying “there’s no place like home didn’t bring back the pre-Internet era Waiting a year leaves enough time for the entire industry to collapse, so they won’t have to actually come up a system that works As Bill Maher would say, “I kid the Times (and if you can’t joke a little about your own parent company, who can you joke about?). But I gave it a shot. It happens.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace. Content: Nearly 50% of companies now have content marketing strategies.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? Press Release Rankings: Slammed by the Panda?
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. What are your key messages?
How Google’s Panda 4.0 Affects PR
JUNE 2, 2014
Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry. In fact, back in 2011 Pew Research stated that search was the one factor that had most influenced the news in the past decade. There have been signs that Google is not too thrilled with press releases. Too busy to read the full article? update. SEO updat
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Press Release Optimization Checklist and Tips. Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. Original idea! Is LinkedIn the New Old Boys Network? Thank You.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
For example, a press event is not restricted to just calling reporters on the ground. Just this past month, #GoogleHouse was a fascinating press event where updates about Google’s new product/features were unveiled. Here are some compelling PR trends executives need to adapt to if they want to stay relevant in the industry in the long run: 1. Twitter chats. In closing.
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. 61% of consumers feel better about a company that delivers custom content. 77% of B2C companies have acquired a customer through Facebook.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
And another recent study from McKinsey concluded that, whether you can directly measure ROI or not, companies that embrace social media are more profitable than those who don’t, and “those that fail to implement social media could be making a “critical mistake”.. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself.
The Top Misused Words in PR
AUGUST 12, 2011
Ragan’s PR Daily published a post yesterday listing their top 10 words often misused in press releases. Here are a couple more words that PR people seem to butcher on a daily basis: Leading – It feels like every company claims to be the “leading company in its industry. writing news releaseTweet. Their list: Quality. Unique. Innovation.
Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?
The Realtime Report
JANUARY 14, 2014
Jon Isaac, CEO of LiveDeal, states that “Livedeal.com is the online marketplace where both businesses and consumers can communicate and interact in real-time” in the press release. The site went live in San Diego, entering the dining industry in the fourth quarter of 2013; now 20% of the restaurants (~1,000) in the city are experimenting with LiveDeal. in 2014.
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
Granted, I’m easily amused.) To be fair, the quote that made me laugh was, “ No child will ever ask you to read them a press release at bedtime.” They have them talk about their restaurant or their fashion design company or their business cartoons. The Protagonist The protagonist is you, your company, your product, or your service. Remember when U.K.-based
Half the SEO Techniques Used 5 Years Ago Are Now Spam
FEBRUARY 10, 2015
The search engine optimization industry has changed. 10 Press Release Distributions (1 Press Release submit in 10 Sites). 5. Press Release writing (350+ words). 10 Press Release Distributions (1 Press Release submit in 10 Sites). You’re not trying to get press, you’re trying to get links. HTML Site Map.
5 Financial Areas Where Small Businesses Could Use Some Help
OCTOBER 30, 2015
Airbnb, the world’s largest accommodation provider, owns no real estate and Uber, the world’s largest taxi company, owns no vehicles. Taking a cue from these successful companies, an estimated 3 million American professionals (see [link] consider home as their primary place of work, according to Telework Research Network. Financial Reports. Financial Statements. Cash Forecasting.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Too little , and the writer won’t understand how cool and unique your company really is.