The Realtime Report

JANUARY 27, 2020

Simple Ways to Promote Online Data Safety. Hackers and would-be thieves are developing more sophisticated ways of stealing your data, leading to financial and identity concerns. Hackers and would-be thieves are developing more sophisticated ways of stealing your data, leading to financial and identity concerns.

Data 91

Data Insurance Banking Retail 91

The Realtime Report

MAY 28, 2019

3 Ways Enterprise Businesses Share Vital Data Faster. Monetizing data is a front-and-center topic in today’s competitive business landscape. It makes sense that enterprises want to make the most of the data they’ve worked hard to amass over the years. Integrate Data Insights Directly into Chat-Based Apps.

Data 79

Data Collaboration Analytics Embedding 79

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations.

Social Media 125

Social Media Sentiment Data Team 125

Social Media Strategies Summit

AUGUST 28, 2019

Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. Advancements in Artificial Intelligence are offering companies better ways to do just that. What is artificial intelligence marketing?

Examples 200

Examples Marketing Retail Automotive 200

The Realtime Report

FEBRUARY 1, 2019

Three Steps to Monetizing Your Data through Customer Intelligence. How intelligent is your company about your customer? To achieve a better yield on your marketing spend, we recommend creating Customer Intelligence analytical solutions that provides your company with a variety of ways to monetize your customer.

Data 79

Data Compete Analytics Survey 79

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. Throughout quarantine, social gave brands a direct line to their customers.

Strategy 134

Strategy Retail Marketing How To 134

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Time Magazine reports that even with Zuckerberg’s loud enthusiasm of general regulations, the lack of specific provisions diminishes any impact. Facebook’s Historic User Data Runs Deep.

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

Review 128

Review Brands How To Analysis 128

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Read their full 2020 Conscious Fashion Report at the link in our bio. This post Retailers and the rising trend of sustainability: what marketers need to know originally appeared on Sprout Social.

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. The retail app currently ships to 240+ countries around the world and supports popular payment methods like PayPal, Apple Pay, Google Pay, Klarna, and major credit and debit cards. People love shopping on their phones.

Retail 127

Retail Apparel Discount Fashion 127

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture. Getting started .

Data 101

Data Skills Meme Social Media Management 101

Hootsuite

SEPTEMBER 25, 2023

Now you’re looking at your performance report, wondering what the numbers actually mean. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. And empower you to brag to your boss with data-informed confidence — you’re welcome.) 1 Analytics Tool for Growth Beautiful reports.

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Case study: Fantastic Furniture . meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

The Realtime Report

AUGUST 29, 2019

Helpshift , the company revolutionizing customer service through its intelligent digital-first platform, has released new data revealing consumers’ opinions about the state of customer service ahead of the busy holiday shopping season. Cyber Monday saw an even higher 167% increase in ticket volume compared to non-holiday periods.

Study 79

Study Telecommunications Airlines Survey 79

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

APRIL 17, 2024

Analytics and reporting Understanding how users interact with your chatbot and identifying areas for improvement helps you optimize your chatbot performance. is valuable for collecting contact data within conversations, enhancing user engagement without compromising the chat flow.

Hubspot 101

Hubspot Template Templates API 101

The Realtime Report

JULY 2, 2020

Nearly every aspect of our lives now produces data. This ensures quicker production for the company. IoT device growth will open a floodgate for more data control than we can imagine, and these data need to be monitored. In fact, the measures of customer behavior utilizing such data will also be known.

Retail 140

Retail Transportation Energy Patterns 140

Sherrilynne Starkie

DECEMBER 7, 2013

I was really impressed with the website of that Canadian retail giant, The Bay. And by ‘someone’ I mean it was the Hudson’s Bay Company. It’s anonymous and the advertiser doesn’t get any usage data about the visitor, so retargeting protects shoppers’ privacy. via CrunchBase.

Retail 296

Retail Adwords Statistics Privacy 296

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Plus, with so much data available, you might find it tough to know where to start or where to focus.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

AUGUST 29, 2023

A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help. For example, it helps break down language barriers—especially important for large companies with a global audience. Conversational AI tools are no exception.

Conversation 79

Conversation FAQ Sentiment Banking 79

Sprout Social

MARCH 1, 2023

In a world where businesses increasingly rely on social data , creators can provide qualitative insights to complement the quantitative results you get from social listening. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process.

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.

Industry 123

Industry Real Estate Social Media Sports 123

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics.

Engagement 136

Engagement Brands Review Influencer 136

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. And what about privacy?

Apple 149

Apple GPS Retail Wireless 149

Sprout Social

FEBRUARY 27, 2023

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. But it’s not enough to say you’re aligned.

Social Media 118

Social Media Team Groups Groups 118

Jon Loomer

MARCH 28, 2018

The easy explanation for Partner Categories is targeting that Facebook can’t surface itself without the help of data mining companies. Australia: Acxiom, Experian, Greater Data, and Quantium. United Kingdom: Acxiom, Experian, and Oracle Data Cloud (formerly DLX). Company size. Retail purchase behavior.

Facebook 168

Facebook Advertising Privacy Retail 168

Bill Hartzer

DECEMBER 27, 2010

Gleanster benchmarks best practices based on the experiences of thousands of top-performing companies. The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. Well, almost.

Research 113

Research Report Cymfony Social Media 113

Hootsuite

JUNE 16, 2022

And you’ll be in good company — the chatbot industry generated roughly $83 million in 2021. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. These chatbots rely on given data and rules that dictate how they respond.

FAQ 89

FAQ Template Templates Retail 89

Sprout Social

MAY 5, 2020

For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. 56% of marketers use social data to understand their target audience. Download the Sprout Social Index™.

Skills 133

Skills Class Data Team 133

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. As we’ve noted, companies in a multitude of industries find the idea of location-based delivery — also known as geo-targeting — very appealing.

Team 124

Team Questions Retail Marketing 124

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 115

Brands How To Authentication Collaboration 115

Convince & Convert

APRIL 6, 2016

Customers today are omni-channel—that is, they take their shopping from desktop to smartphone to retail location (sometimes more than one at the same time) and back again, and they expect their experience to be seamless and personalized from start to finish. Using Data to Make It Personal. Here are four areas to focus on.

Loyalty 60

Loyalty Company Engagement Data 60

Hootsuite

JULY 21, 2022

Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas. Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. That’s a big jump from 68% in 2021.

ROI 113

ROI HootSuite Cost Campaign 113

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

The Realtime Report

OCTOBER 25, 2012

The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans.

Engagement 194

Engagement Automotive Brands Paid Search 194