Getting Big Data to Actually Work
Buzz Marketing for Technology
APRIL 15, 2016
Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.
Companies Are Data-Rich and Insight-Poor [Report]
JANUARY 24, 2013
Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning. In fact, 39% said they rarely or never customize their messaging by channel based on data insights.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
While workplace competition can drive productivity, it can also create silos, and in the age of data-driven marketing, we can’t afford to be siloed. Breaking Down the Social Data Silo. Social can play a role in any stage of the buyer’s journey, and social data can be the signal that impacts the entire marketing organization. But who owns this data?
Social Commerce IQ 2012 [Report]
DECEMBER 19, 2012
The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey. survey among 1,819 U.S. Social Commerce Trends.
89% of CMOs Say Social Data Has Influenced Their Decisions
The Realtime Report
OCTOBER 3, 2012
A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data.
Community Management Continues to Mature [REPORT]
APRIL 4, 2012
The Community Roundtable’s essential 2012 State of Community Management Report is out. This report is a must read every year. these three kinds of community structures often coexist around a single organization or company. - the complexity of distributed and decentralized relationships with customers collide with corporate cultures (this is exactly what Humanize is about!).
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. Welcome to the Matrix/Minority Report. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While
Data is the New Oil
MAY 13, 2012
Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” One might said to oil. The Rush for Data. The Perils of Public Data. Safeguard your data. Takeaway.
“Digitally Mature” Companies Make More Money
The Realtime Report
NOVEMBER 8, 2012
How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1. The chart below shows how the companies studied fall along the two dimensions.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
But when we gather social media data, it’s hard to argue against the numbers. common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Some of the raw social media data can include: Shares. Likes.
The Digital Agency of the Future [Report]
JUNE 12, 2013
Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. One of the key findings in the report is the need for agencies to explore an alternative operational model to adapt to need for customer focus. Companies Are Data-Rich and Insight-Poor [Report].
5 People Focused Social and Data Tools You Should Be Using
Techipedia: Tamar Weinberg
APRIL 15, 2015
I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Their company bio in their own words, pulled from their LinkedIn profile. Company mentions in the news. Company competition. Or even sooner.
Future of Social Media Report with Jason Keath CEO of Social Fresh
JULY 21, 2016
He partnered with Simply Measured and Firebrand Group to develop “ The Future of Social Media ” research report. It digs deep into how brand and marketing leaders are utilizing social media today and how they plan to embrace the new technologies and opportunities in the future. He has trained digital marketers at over 200 of the Fortune 500 companies. Get use to it.
How to Save Time on Competitor Social Media Reports
Convince & Convert
APRIL 27, 2014
Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. This competitive data doesn’t tell the whole story. But, rich competitive data gives our clients a valuable snapshot of how they are faring at both the macro and micro levels. Youtility even!
Google Analytics Unveils a Set of Social Reports
MARCH 22, 2012
Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program. The State of Social Media Marketing– Annual Survey Report.
Twitter Responds to Reports of Leaked Passwords
JUNE 10, 2016
Twitter responded to widespread reports of security breaches and leaked passwords with a blog post by trust and information security officer Michael Coates. In each of the recent password disclosures, we cross-checked the data with our records. For users whose passwords may have been compromised, Coates wrote: If your Twitter information was impacted by any of the recent issues– because of password disclosures from other companies or the leak on the “dark web”–then you have already received an email that your account password must be reset.
Data Maturity Quiz: Are You a Data Dinosaur?
APRIL 8, 2016
For businesses around the world, the vast volumes of data produced every day are forcing companies to think seriously about how they deal with data. According to a recent report from Forbes and McKinsey, around 90% of organizations now report medium to high levels of investment in big data analytics. How does this translate in your work environment?
9 Data-Driven Blog Writing Tips
SEPTEMBER 26, 2014
Humanize Your Data. Better marketers use data to back up their claims. Research shows that people are more likely to take action based on data when it’s directly applied to them. Copyblogger reports that putting the word “small” before “fee” increased the conversions of an offer. Are you a self-proclaimed data nerd? Company News
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. We’ve already looked at the data from SimilarWeb, but the stats from SEMRush are interesting as well.
Why Data Should Be at the Core of Your PR Efforts
JUNE 20, 2016
As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. Dealing with data can be intimidating. Here are three reasons why data should be at the core of your PR efforts: #1 – You Should Know What’s Important. One of the charts from Simply Measured’s Twitter Competitive Report.
What's Bigger Than Big Data?
JANUARY 21, 2014
How''s your big data business strategy coming along? There''s no need to benchmark brands against their competencies with big data because, quite frankly, most brands don''t even have a proper definition for what big data means. On top of that, most brands are still incredibly weak at leveraging their current data sets to improve outcomes in a faster, more efficient, way. Translated: you have brands worrying about big data, when they''re still pretty sucky at small data. What if what''s next is not about bigger sets of data? big data.
10 Social Lessons for B2B Companies
JULY 20, 2016
Here are ten social lessons for forward-thinking B2B companies. 1. NEW] Why Data Should Be at the Core of Your PR Efforts: https://t.co/iMx2sIqh6b It comes from Simply Measured’s Twitter Competitive Analysis Report. Every company and audience is unique. You want to make sure you’re using your time to make the greatest impact for your company. . 5.
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
For example, using native mobile functionalities to provide customers with value based on their real-time activities (such as offering a coupon using location data) helps personalize the buying experience and showcase the brand as one that genuinely understands their customers’ needs, no matter where they are. Using Data to Make It Personal. Image via Unsplash. highlight to tweet).
The State of Social Media Marketing 2012 [DATA]
SEPTEMBER 20, 2012
———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Some of the key findings include: 44% of companies with social marketing budgets of $100,000 or more are using social CRM software, compared to 16% in general.
Leading Companies for Customer Service, On and Off Social
Buzz Marketing for Technology
SEPTEMBER 17, 2015
Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Reporting success of your customer service program – be sure to frame your results in a way that is meaningful to the business and not just focused on how you won over a unhappy client.
How One Company Is Re-Imagining Corporate Website Design
Convince & Convert
SEPTEMBER 17, 2015
The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. visit to Nescafé’s new Tumblr highlights why the company made the move. The Tumblr page contains content that you would expect to see on a company’s website, from facts about Nescafé to how the company sources its coffee.
17 Battle-Tested and Data-Backed Writing Tips
JANUARY 29, 2015
However, we can offer you a list of 17 fascinating writing tips that are backed by data: 1. Use Lots of Data. Use data or statistics to back up your points. Stop Making “Announcements” Sorry, but no one wants to read about your company’s latest development. Beth Belle Cooper reports it engages the emotional aspects of the human brain. Make it.
Why Data May Be Steering You Into the Rocks
Convince & Convert
AUGUST 11, 2013
Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But… Data and insight are not the same things. Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. tweet this ). Seek Answers, Not Facts.
9 Data-Driven Tips for Using Images in Blog Posts
NOVEMBER 25, 2014
Here are some data-driven, scientific ways to boost your visual content game: 1. These types of infographics are especially popular if you’re showcasing original data from your research. Patel reports that blogs with data graphics receive 258% more trackbacks than content featuring any other kind of image. Image source. Are they an afterthought, or top priority?
Why Storytelling Matters: a Data-Driven Explanation
MAY 12, 2014
That fact alone is exactly why at Writtent we advocate an agile, data-driven approach to content marketing. However, when a case study crosses our desk of an approach that works for all kinds of companies, we pay attention. In a fascinating case study, Mark Kelley of Taggs reported that “most brand characters do well” when it comes to increasing Facebook engagement for brands.
How to Improve Social Media Results With Data
FEBRUARY 22, 2016
The key is being data informed. Rather than throwing content at a wall and hoping it sticks, you analyze the data. Andrew Chen explains it this way, “Being data-informed means that you acknowledge the fact that you only have a small subset of the information that you need to build a successful product. While data is concrete, it is often systematically biased.”
4 reasons why your marketing data is important
MAY 26, 2016
One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? The biggest reason marketing campaigns fail is that the wrong data was used to build the campaign. Data isn’t an overwhelming set of facts and figures.
Big Data, Influencers, Privacy and Other Digital Termites
JANUARY 30, 2013
This podcast offers a sneak preview , which is also transcribed below… We got into all sorts of fun things, including big data, influencers, privacy and other digital termites. GL: In your mind, how does big data fit into that picture and what are the challenges that we’re facing with it? AK: Well, big data is the current buzzword when it comes to describing the world we’re living in.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Nielsen Report: Blogs Still on the Rise. Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according to the U.S. Digital Consumer Report State of The Media: Q3-Q4 2011. Analyzing Customer Data. Analyzing Customer Data.
Facebook, a Company without a Vision
OCTOBER 1, 2012
This very same vision was dealt another blow two weeks ago when European regulators struck an agreement with Facebook that forces the company to delete facial recognition data garnered from public surveillance cameras. If you don’t have a vision for a company and its offerings, decline will likely occur. comScore data shows August time spent down 12% pro forma.
5 Shifts to Fix Your Social Media Metrics
Convince & Convert
NOVEMBER 17, 2014
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1.