Getting Big Data to Actually Work
Buzz Marketing for Technology
APRIL 15, 2016
Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.
Analyze Page Performance With the New LinkedIn Company Pages Report
AUGUST 31, 2016
As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. The new report provides comprehensive Page level data to help social businesses make strategic decisions. LinkedIn Product Updates
Companies Are Data-Rich and Insight-Poor [Report]
JANUARY 24, 2013
Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning. In fact, 39% said they rarely or never customize their messaging by channel based on data insights.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
While workplace competition can drive productivity, it can also create silos, and in the age of data-driven marketing, we can’t afford to be siloed. Breaking Down the Social Data Silo. Social can play a role in any stage of the buyer’s journey, and social data can be the signal that impacts the entire marketing organization. But who owns this data?
What Can We Learn From the Top 30 Brands on Facebook? (Report)
OCTOBER 26, 2016
report from social media analytics and bookmarking platform Quintly examined the 30 biggest brands on Facebook for a look at current trends. MTV, which was excluded from graphics in the report, averaged more than 67 posts per day. This engagement leads to much more conversation from users on company Facebook pages. Download Quintly’s report here for more insights.
How Team Sprout Uses Its LinkedIn Company Pages Report
DECEMBER 15, 2016
As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. It makes it easier for us to distill and present valuable data and insight to internal stakeholders. We also use the report to track the progress of our overarching business goals.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. As suggested in the report, choose one or two of the business objectives you consider the most important to your business specifically. Social Media Analytics – How to Engage With The Data Of Social Media.
89% of CMOs Say Social Data Has Influenced Their Decisions
The Realtime Report
OCTOBER 3, 2012
A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data.
Community Management Continues to Mature [REPORT]
APRIL 4, 2012
The Community Roundtable’s essential 2012 State of Community Management Report is out. This report is a must read every year. these three kinds of community structures often coexist around a single organization or company. - the complexity of distributed and decentralized relationships with customers collide with corporate cultures (this is exactly what Humanize is about!).
Data is the New Oil
MAY 13, 2012
Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” One might said to oil. The Rush for Data. The Perils of Public Data. Safeguard your data. Takeaway.
How Data Cleansing Helps Expiring Data and Poor Leads
Convince & Convert
APRIL 22, 2016
Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Keep Track of Customer and Contact Data Expiration Dates. Image via Unsplash.
What Do Design and Innovation Leaders Talk About on Twitter? (Report)
SEPTEMBER 22, 2016
Much like tech startups must innovate to succeed, mature companies like IBM , Nike and Starbucks must innovate in order to survive in today’s rapidly changing business landscape. For many companies, this means hiring design thinkers to lead the innovation charge while still meeting the needs of their customers.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.
“Digitally Mature” Companies Make More Money
The Realtime Report
NOVEMBER 8, 2012
How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1. The chart below shows how the companies studied fall along the two dimensions.
Whose Data Is It Anyway?
DECEMBER 1, 2016
Most recently, after an American Civil Liberties Union report accused surveillance startup GeoFeedia of “spying,” Twitter and Facebook cut off GeoFeedia’s data stream. Although there’s nothing really wrong with GeoFeedia parsing the data, it feels creepy–and that’s bad for business. Many people happily give up their data to Google Maps. The company can then cross-reference that behavior to your activity online and likely even predict where you are headed next. The data is out there. This might be the year we all broke Twitter.
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. Welcome to the Matrix/Minority Report. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While
5 People Focused Social and Data Tools You Should Be Using
Techipedia: Tamar Weinberg
APRIL 15, 2015
I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Their company bio in their own words, pulled from their LinkedIn profile. Company mentions in the news. Company competition. Or even sooner.
The Digital Agency of the Future [Report]
JUNE 12, 2013
Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. One of the key findings in the report is the need for agencies to explore an alternative operational model to adapt to need for customer focus. Companies Are Data-Rich and Insight-Poor [Report].
The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report
NOVEMBER 14, 2016
To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. Check out our data-packed report on the State of Social Media below, and join the conversation using #StateOfSocial16.
How Our Big Data Platform and Social Analytics API Work
OCTOBER 28, 2016
When you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media. For example, you might be looking at your conversions and revenue per post on Facebook year-to-date, tracking engagement on Instagram versus competitors, or analyzing post-level data for a spring social media campaign.
How to Save Time on Competitor Social Media Reports
Convince & Convert
APRIL 27, 2014
Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. This competitive data doesn’t tell the whole story. But, rich competitive data gives our clients a valuable snapshot of how they are faring at both the macro and micro levels. Youtility even!
Aggregate Social Network Data Using the New Group Report
OCTOBER 4, 2016
We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. More Networks, More Data. Turn Social Data Into Actionable Insights. Pair With Network Reports for Deeper Analysis.
10 Social Lessons for B2B Companies
JULY 20, 2016
Here are ten social lessons for forward-thinking B2B companies. 1. NEW] Why Data Should Be at the Core of Your PR Efforts: https://t.co/iMx2sIqh6b It comes from Simply Measured’s Twitter Competitive Analysis Report. Every company and audience is unique. You want to make sure you’re using your time to make the greatest impact for your company. . 5.
Data Maturity Quiz: Are You a Data Dinosaur?
APRIL 8, 2016
For businesses around the world, the vast volumes of data produced every day are forcing companies to think seriously about how they deal with data. According to a recent report from Forbes and McKinsey, around 90% of organizations now report medium to high levels of investment in big data analytics. How does this translate in your work environment?
Google Analytics Unveils a Set of Social Reports
MARCH 22, 2012
Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program. The State of Social Media Marketing– Annual Survey Report.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
But when we gather social media data, it’s hard to argue against the numbers. common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Some of the raw social media data can include: Shares. Likes.
9 Data-Driven Blog Writing Tips
SEPTEMBER 26, 2014
Humanize Your Data. Better marketers use data to back up their claims. Research shows that people are more likely to take action based on data when it’s directly applied to them. Copyblogger reports that putting the word “small” before “fee” increased the conversions of an offer. Are you a self-proclaimed data nerd? Company News
4 reasons why your marketing data is important
MAY 26, 2016
One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? The biggest reason marketing campaigns fail is that the wrong data was used to build the campaign. Data isn’t an overwhelming set of facts and figures.
What's Bigger Than Big Data?
JANUARY 21, 2014
How''s your big data business strategy coming along? There''s no need to benchmark brands against their competencies with big data because, quite frankly, most brands don''t even have a proper definition for what big data means. On top of that, most brands are still incredibly weak at leveraging their current data sets to improve outcomes in a faster, more efficient, way. Translated: you have brands worrying about big data, when they''re still pretty sucky at small data. What if what''s next is not about bigger sets of data? big data.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. We’ve already looked at the data from SimilarWeb, but the stats from SEMRush are interesting as well.
These Major Accuracy Problems Are Affecting Your Marketing Reporting
DECEMBER 28, 2016
Marketers thrive on data; without it, we’re glorified guessers. That’s why we’ve seen an explosion in the popularity of different marketing analytics platforms and dashboards designed to track and analyze different marketing metrics; we now have the technology to take more sophisticated measurements in more diverse areas, and we can mine that data less expensively as well.
Does Marketing Really Need More Data?
SEPTEMBER 2, 2016
Robot,” I read an article making the case for developing marketing campaigns without the use of data. He was careful not to take too hard a stance, but the author posited that you don’t need data to make decisions, and that great ideas come from your “boring old human brain.” Reporting is important. You can’t do this without good data.
How to Analyze Twitter Data
SEPTEMBER 22, 2016
But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. common problem for companies is they don’t know the best route to take when analyzing Twitter data. Looking into the data not only shows you what was working, but it gives you more insights to be successful on your next campaign.
Leading Companies for Customer Service, On and Off Social
Buzz Marketing for Technology
SEPTEMBER 17, 2015
Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Reporting success of your customer service program – be sure to frame your results in a way that is meaningful to the business and not just focused on how you won over a unhappy client.
Why Data Should Be at the Core of Your PR Efforts
JUNE 20, 2016
As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. Dealing with data can be intimidating. Here are three reasons why data should be at the core of your PR efforts: #1 – You Should Know What’s Important. One of the charts from Simply Measured’s Twitter Competitive Report.
Twitter Responds to Reports of Leaked Passwords
JUNE 10, 2016
Twitter responded to widespread reports of security breaches and leaked passwords with a blog post by trust and information security officer Michael Coates. In each of the recent password disclosures, we cross-checked the data with our records. For users whose passwords may have been compromised, Coates wrote: If your Twitter information was impacted by any of the recent issues– because of password disclosures from other companies or the leak on the “dark web”–then you have already received an email that your account password must be reset.
How One Company Is Re-Imagining Corporate Website Design
Convince & Convert
SEPTEMBER 17, 2015
The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. visit to Nescafé’s new Tumblr highlights why the company made the move. The Tumblr page contains content that you would expect to see on a company’s website, from facts about Nescafé to how the company sources its coffee.
Big Data, Influencers, Privacy and Other Digital Termites
JANUARY 30, 2013
This podcast offers a sneak preview , which is also transcribed below… We got into all sorts of fun things, including big data, influencers, privacy and other digital termites. GL: In your mind, how does big data fit into that picture and what are the challenges that we’re facing with it? AK: Well, big data is the current buzzword when it comes to describing the world we’re living in.
Why Data May Be Steering You Into the Rocks
Convince & Convert
AUGUST 11, 2013
Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But… Data and insight are not the same things. Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. tweet this ). Seek Answers, Not Facts.
Why Storytelling Matters: a Data-Driven Explanation
MAY 12, 2014
That fact alone is exactly why at Writtent we advocate an agile, data-driven approach to content marketing. However, when a case study crosses our desk of an approach that works for all kinds of companies, we pay attention. In a fascinating case study, Mark Kelley of Taggs reported that “most brand characters do well” when it comes to increasing Facebook engagement for brands.