Trending Sources

Analyze Page Performance With the New LinkedIn Company Pages Report

Sprout Social

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. The new report provides comprehensive Page level data to help social businesses make strategic decisions. LinkedIn Product Updates

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.

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Companies Are Data-Rich and Insight-Poor [Report]


Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning. In fact, 39% said they rarely or never customize their messaging by channel based on data insights.

Who “Owns” Social Media Data at Your Company?

Simply Measured

While workplace competition can drive productivity, it can also create silos, and in the age of data-driven marketing, we can’t afford to be siloed. Breaking Down the Social Data Silo. Social can play a role in any stage of the buyer’s journey, and social data can be the signal that impacts the entire marketing organization. But who owns this data?

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Social Commerce IQ 2012 [Report]


The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey. survey among 1,819 U.S. Social Commerce Trends.

Community Management Continues to Mature [REPORT]


The Community Roundtable’s essential 2012 State of Community Management Report is out. This report is a must read every year. these three kinds of community structures often coexist around a single organization or company. - the complexity of distributed and decentralized relationships with customers collide with corporate cultures (this is exactly what Humanize is about!).

Data is the New Oil


Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.”  One might said to oil. The Rush for Data. The Perils of Public Data. Safeguard your data. Takeaway.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Keep Track of Customer and Contact Data Expiration Dates. Image via Unsplash.

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Aggregate Social Network Data Using the New Group Report

Sprout Social

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. More Networks, More Data. Turn Social Data Into Actionable Insights. Pair With Network Reports for Deeper Analysis.

What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Welcome to the Matrix/Minority Report. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While

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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions:  1. The chart below shows how the companies studied fall along the two dimensions.

5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Their company bio in their own words, pulled from their LinkedIn profile. Company mentions in the news. Company competition. Or even sooner.

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What Do Design and Innovation Leaders Talk About on Twitter? (Report)

SocialTimes Twitter

Much like tech startups must innovate to succeed, mature companies like IBM , Nike and Starbucks must innovate in order to survive in today’s rapidly changing business landscape. For many companies, this means hiring design thinkers to lead the innovation charge while still meeting the needs of their customers.

The Digital Agency of the Future [Report]


Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. One of the key findings in the report is the need for agencies to explore an alternative operational model to adapt to need for customer focus. Companies Are Data-Rich and Insight-Poor [Report].

How to Save Time on Competitor Social Media Reports

Convince & Convert

Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. This competitive data doesn’t tell the whole story. But, rich competitive data gives our clients a valuable snapshot of how they are faring at both the macro and micro levels. Youtility even!

Data Maturity Quiz: Are You a Data Dinosaur?

Talkwalker SM

For businesses around the world, the vast volumes of data produced every day are forcing companies to think seriously about how they deal with data. According to a recent report from Forbes and McKinsey, around 90% of organizations now report medium to high levels of investment in big data analytics. How does this translate in your work environment?

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How to Successfully Mine Your Social Media Data

Sprout Social

But when we gather social media data, it’s hard to argue against the numbers. common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Some of the raw social media data can include: Shares. Likes.

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10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. 1. NEW] Why Data Should Be at the Core of Your PR Efforts: It comes from Simply Measured’s Twitter Competitive Analysis Report. Every company and audience is unique. You want to make sure you’re using your time to make the greatest impact for your company.  . 5.

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Google Analytics Unveils a Set of Social Reports


Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program. The State of Social Media Marketing– Annual Survey Report.

9 Data-Driven Blog Writing Tips

Writtent Blog

Humanize Your Data. Better marketers use data to back up their claims. Research shows that people are more likely to take action based on data when it’s directly applied to them. Copyblogger reports that putting the word “small” before “fee” increased the conversions of an offer. Are you a self-proclaimed data nerd? Company News

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What's Bigger Than Big Data?

Twist Image

How''s your big data business strategy coming along? There''s no need to benchmark brands against their competencies with big data because, quite frankly, most brands don''t even have a proper definition for what big data means. On top of that, most brands are still incredibly weak at leveraging their current data sets to improve outcomes in a faster, more efficient, way. Translated: you have brands worrying about big data, when they''re still pretty sucky at small data. What if what''s next is not about bigger sets of data? big data.

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How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. We’ve already looked at the data from SimilarWeb, but the stats from SEMRush are interesting as well.

Twitter Responds to Reports of Leaked Passwords

SocialTimes Twitter

Twitter responded to widespread reports of security breaches and leaked passwords with a blog post  by trust and information security officer Michael Coates. In each of the recent password disclosures, we cross-checked the data with our records. For users whose passwords may have been compromised, Coates wrote: If your Twitter information was impacted by any of the recent issues– because of password disclosures from other companies or the leak on the “dark web”–then you have already received an email that your account password must be reset.

How to Analyze Twitter Data

Sprout Social

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. common problem for companies is they don’t know the best route to take when analyzing Twitter data. Looking into the data not only shows you what was working, but it gives you more insights to be successful on your next campaign.

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Does Marketing Really Need More Data?

Simply Measured

Robot,” I read an article making the case for developing marketing campaigns without the use of data. He was careful not to take too hard a stance, but the author posited that you don’t need data to make decisions, and that great ideas come from your “boring old human brain.” Reporting is important. You can’t do this without good data.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Reporting success of your customer service program – be sure to frame your results in a way that is meaningful to the business and not just focused on how you won over a unhappy client.

Why Data Should Be at the Core of Your PR Efforts

Simply Measured

As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. Dealing with data can be intimidating. Here are three reasons why data should be at the core of your PR efforts: #1 – You Should Know What’s Important. One of the charts from Simply Measured’s Twitter Competitive Report.

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4 reasons why your marketing data is important

One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? The biggest reason marketing campaigns fail is that the wrong data was used to build the campaign. Data isn’t an overwhelming set of facts and figures.

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How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. visit to Nescafé’s new Tumblr highlights why the company made the move. The Tumblr page contains content that you would expect to see on a company’s website, from facts about Nescafé to how the company sources its coffee.

Why Data May Be Steering You Into the Rocks

Convince & Convert

Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But… Data and insight are not the same things. Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. tweet this ). Seek Answers, Not Facts.

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Big Data, Influencers, Privacy and Other Digital Termites

Geoff Livingston

This podcast offers a sneak preview , which is also transcribed below… We got into all sorts of fun things, including big data, influencers, privacy and other digital termites. GL: In your mind, how does big data fit into that picture and what are the challenges that we’re facing with it? AK: Well, big data is the current buzzword when it comes to describing the world we’re living in.

Why Storytelling Matters: a Data-Driven Explanation

Writtent Blog

That fact alone is exactly why at Writtent we advocate an agile, data-driven approach to content marketing. However, when a case study crosses our desk of an approach that works for all kinds of companies, we pay attention. In a fascinating case study, Mark Kelley of Taggs reported that “most brand characters do well” when it comes to increasing Facebook engagement for brands.

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17 Battle-Tested and Data-Backed Writing Tips

Writtent Blog

However, we can offer you a list of 17 fascinating  writing tips that are backed by data: 1. Use Lots of Data. Use data or statistics to back up your points. Stop Making “Announcements” Sorry, but no one wants to read about your company’s latest development. Beth Belle Cooper reports it engages the emotional aspects of the human brain. Make it.

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Future of Social Media Report with Jason Keath CEO of Social Fresh

Pam Moore

He partnered with Simply Measured and Firebrand Group to develop “ The Future of Social Media ” research report.  It digs deep into how brand and marketing leaders are utilizing social media today and how they plan to embrace the new technologies and opportunities in the future. He has trained digital marketers at over 200 of the Fortune 500 companies. Get use to it.

The State of Social Media Marketing 2012 [DATA]


———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Some of the key findings include: 44% of companies with social marketing budgets of $100,000 or more are using social CRM software, compared to 16% in general.

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The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

For example, using native mobile functionalities to provide customers with value based on their real-time activities (such as offering a coupon using location data) helps personalize the buying experience and showcase the brand as one that genuinely understands their customers’ needs, no matter where they are. Using Data to Make It Personal. Image via Unsplash. highlight to tweet).

Facebook, a Company without a Vision

Geoff Livingston

This very same vision was dealt another blow two weeks ago when European regulators struck an agreement with Facebook that forces the company to delete facial recognition data garnered from public surveillance cameras. If you don’t have a vision for a company and its offerings, decline will likely occur. comScore data shows August time spent down 12% pro forma.

Nielsen Report: Blogs Still on the Rise | ClickZ

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Nielsen Report: Blogs Still on the Rise. Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according to the U.S. Digital Consumer Report State of The Media: Q3-Q4 2011. Analyzing Customer Data. Analyzing Customer Data.

9 Data-Driven Tips for Using Images in Blog Posts

Writtent Blog

Here are some data-driven, scientific ways to boost your visual content game: 1. These types of infographics are especially popular if you’re showcasing original data from your research. Patel reports that blogs with data graphics  receive 258% more trackbacks than content featuring any other kind of image. Image source. Are they an afterthought, or top priority?

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