Furthermore, “crowdfunding” is now a reality, as companies can have 500 unaccredited investors, and 2,000 total investors, before being required to register with the SEC. Well, before you take your startup offering to market, do yourself (and your investors, and your family, and your future) a big favor, and make an investment in market research and reliable marketing data through a partner that you can trust.  While you’re acquiring and modeling data for your initial launch, you should be concurrently building data-collection and campaign measurement capabilities.  MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm,  recently released a report detailing how the Fortune 100 companies are using social platforms. link] Michael Borowiecki I'm a little surprised at how low the average number of accounts there are per company in each of the social media sites. Haim Great infograph, I'll translate it into Hebrew. MORE >>

The report, commissioned by Dell-commissioned is available to read here.). Interestingly, there is a significant uptake of companies adopting social media tactics (97%), but there is a plenty of opportunity for business returns to be improved. Forrester identified that there are clear and unique approaches to social media monitoring and listening that depend on the company’s industry: Utilities, banking and services are least developed, using listening for customer service and to drive brand awareness. Image from Flickr courtesy of sfllaw. Tweet This! MORE >>

All the rage these days in the marketing world is for companies to become more customer-centric.  However, it turns out customers generate A LOT of data, and the data generated almost never ends up in one place. It seems that data silos are multiplying because many marketers don’t have a defined, actionable strategy for collecting and analyzing data, not only from emerging channels; i.e. web, mobile, and social, but even traditional channels like sales and market research. It is time to put an end to the disparate data problem. Alex Alongi. MORE >>

Several reports, from a handful of organizations, have been released in the past few weeks outlining performance and trends during 2012, and offer insight for what nonprofits should expect to see for the remainder of 2013. These reports have data and predictions about expected hiring trends, succession planning, adoption of mobile technology, social giving campaigns, and, predictably, differing opinions on the impact of tax reform and proposals on the missions of nonprofits. Useful DataThis is a guest post by Ashley Halligan, an analyst at  Software Advice. MORE >>