The Realtime Report

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Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. The match itself generated 35.6 millions tweets total.

Sports 170
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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5

Campaign 176
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Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign

The Realtime Report

Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel. The #Troopthanks Vine campaign debuted this past Memorial Day; the campaign’s first Vine meshes together #Troopthanks with a famous ballpark snack. How does your brand plan to use Vine?

Banking 188
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Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

The Realtime Report

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

Campaign 177
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Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream. What do you think?

Ustream 168
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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

And even before the 2010 event, Cape Town Tourism was no stranger to crowdsourcing and social media, having produced a city guide with content crowdsourced using Facebook and Twitter. This year, as part of its larger “iAmbassador” campaign, Cape Town Tourism invited four international travel bloggers for a stay in Cape Town.

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Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites

The Realtime Report

The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user. Promoted Product campaigns by a political handle.

Campaign 184