Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com.

Strategy 211

Strategy Marketing SMS Mobile 211

Social Media Strategies Summit

MARCH 1, 2024

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

Video 231

Video Trends Marketing Mobile 231

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5

Campaign 176

Campaign Social Media Statistics Sports 176

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. What a year for sport!

Campaign 110

Campaign Social Media Sports Mobile 110

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

Jon Loomer

NOVEMBER 9, 2022

First, I walked you through the basics of campaign creation related to TikTok ads. When creating these audiences, many have options for autorefresh (on by default) and allowing them to be used in Reach & Frequency campaigns (off by default). These are mobile device IDs. App Activity. Lead Generation.

Eventful 207

Eventful Engagement Organization Groups 207

Jon Loomer

MAY 12, 2021

Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Just know that you should expect up to a 72-hour delay before being able to optimize for any new configured events.

Advertising 217

Advertising Aggregator Facebook Eventful 217

Jon Loomer

JANUARY 26, 2021

Mobile Web and app Tracking. The result is that any conversion data sent from iOS apps will be… Restricted: No defined attribution window; maximum of one ad account, 9 campaigns, and 5 ad sets with the same optimization for app install. That’s when Aggregated Event Measurement comes into play. What is it?

Aggregator 212

Aggregator Facebook Apple Training 212

SocialFish

MARCH 25, 2011

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

Mobile 177

Mobile SMS Startup Energy 177

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. They’re perfect for mobile and are more cost-efficient than other ad options. Bumper Ads.

YouTube 103

YouTube Campaign Adwords How To 103

The Realtime Report

SEPTEMBER 27, 2012

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

Campaign 177

Campaign Sample Samples Film 177

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPC CPM Facebook 152

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Promoting various events and webinars. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective.

Influencer 100

Influencer Campaign Marketing Fashion 100

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Convince & Convert

MAY 21, 2013

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. Promote Your App With Mobile App Install Ads.

Campaign 152

Campaign CPM Facebook CPC 152

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. What a year for sport!

Campaign 60

Campaign Social Media Sports Mobile 60

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 106

SMS Strategy Marketing How To 106

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Socialmedia.biz

JUNE 8, 2018

Scheduled speakers include Reese’s Brand Director Ryan Riess, Under Armour Global Consumer Engagement and Digital Marketing Director Jim Mollica, T-Mobile Creative Experience and Social Media Vice President Michael Miller, and MasterCard Head of Global Media Ben Jankowski. Social Media Camp . EVENTtech .

Conference 79

Conference Eventful Social Media Microsoft 79

Akamai Marketing

JUNE 28, 2009

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week.

Mobile 124

Mobile Klout Policies Tourism 124

Adam Sherk

NOVEMBER 1, 2012

A close friend of mine came up with a concept with a mobile tie-in that would be unique, fun and game-changing but after the initial development he became frozen over what to do next. With a strong fear of cold calling and attending networking events, he wasn’t getting his complete concept heard and he wasn’t going anywhere fast.

Startup 117

Startup Campaign Tips Reputation 117

The Realtime Report

JANUARY 11, 2022

To prevent having to make a long-term decision about your job, have a backup/contingency strategy in place in the event of a mid-crisis need for something more extensive. Start with Quality Web and Mobile Sites. Having both high-quality online and mobile sites is essential in today’s competitive climate.

Strategy 91

Strategy Marketing Meme Reputation 91

Hootsuite

OCTOBER 11, 2022

Snapchat Ads Manager is Snapchat’s native dashboard for creating, managing, and reporting on Snap ads and campaigns. The dashboard also includes the Campaign Lab, a testing platform that helps you improve your ads by learning what works best. For now, let’s get started with creating your first Snapchat ad campaign.

How To 98

How To Template Templates Campaign 98

Sprout Social

NOVEMBER 8, 2022

Your TikTok bio is under your profile picture on mobile and desktop view. Here’s what it looks like on mobile: And here’s what it looks like on desktop: You can edit your bio by clicking on the Edit Profile button beneath your profile photo. Open the TikTok mobile app. Plug your events like the NBA.

Tips 88

Tips Upcoming Travel Badge 88

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. The number of families who do their back-to-school shopping on their mobile phones is on the rise. Fret not, here’s the how-to on creating a kickass social media campaign. Head over to the ‘Important events in your social calendar’ tab and click on back-to-school.

Campaign 60

Campaign How To Retail Template 60

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

Trends 128

Trends Twitter Hashtag How To 128

Mindjumpers

DECEMBER 20, 2013

The challenge is that more and more brands are doing it, which makes it increasingly more difficult to be heard among in the case of huge events like # royalbaby and #redbullstratos. Mobile, mobile, mobile. Engagement Facebook Instagram Mobile Pinterest Social Media Tips Tumblr Visual content'

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story. The campaign received 57 million impressions, a 99.9% These features allow you to choose the level of control over where your ad appears.

Reputation 129

Reputation Tools Brands How To 129

The Realtime Report

MAY 14, 2014

an Activity Section: this feature sorts photos based on popular or event driven hashtags (like #TBT), and also contextualizes content around big pop culture moments. Social Media Campaigns celebrities on Instagram celebrities on social media e E! News entertainment Instagram Instagram wall mobile photo sharing'

Instagram 178

Instagram Mobile Hashtag News 178

Mindjumpers

JANUARY 12, 2011

Tweet The 6th of January, Mashable held the event of Mashable Awards Gala. Most Creative Social Media Campaign: Stand Up For WWE. Best Mobile Device: iPhone. Best Mobile Game: “Angry Birds”. Best Mobile App sponsored by Mobile Future : DriveSafe.ly. Best Mobile Platform: Android.

API 212

API Technorati iPad Yahoo 212

Sprout Social

APRIL 25, 2023

of Facebook users access the platform from a mobile device. With this data on-hand, your decisions will be more informed and customer-centric, translating to more impactful campaigns, advertising efforts and creator partnerships. Review your audience metrics After launching your ad campaign, review how your audience list is performing.

Facebook 114

Facebook How To Aggregator Metrics 114

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. It was the first-ever campaign of its kind on TikTok. Source: Mobile Marketer. Source: Mobile Marketer. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Ignite Social Media

JANUARY 28, 2019

Facebook offers several ad objectives to drive campaign performance. Objectives help clarify the specific goal of your campaign and encourage users to complete an action. App Installs: Get more people to install your app, optimize for app events or attract your highest-value customers with value optimization.

Facebook 138

Facebook Construction Advertising Eventful 138

Mindjumpers

JUNE 5, 2012

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Unmetric

MAY 10, 2019

The month of Ramadan is a great opportunity for brands to display some of their best marketing campaigns. A huge number of brands do a bunch of creatives around the event to grab attention during this time. — U Mobile (@umobile) May 19, 2018. Semoga peroleh keberkatan di bulan yang penuh pengampunan ini.

Social Media 92

Social Media Engagement Retail Curation 92