If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. And if they aren’t planning to attend future events, they probably aren’t going to recommend them to other people either. You should send the first out the day before the event. Be sure and include information like how to log in, what to do in the event that they’re disconnected in the middle of the event, and contact information where they can reach you in case they have trouble logging into the webinar. MORE >>

With the MMA Forum (London, October 4-5)– the premiere mobile marketing knowledge and networking event organized by the Mobile Marketing Association (MMA) — just three weeks away, MobileGroove brings industry authorities and pundits together to debate the hot trends and topics moving up the global brands agenda. So please, let us know if you’re interested, post any questions or topics you’d like to see discussed, let other people who might be interested know about the chat, and join us: Event: Tweetchat on hot mobile marketing trends, topics and stats. Google findings. MORE >>

Virtual events are the best way to get leads according to a Unisfair marketing study. Unisfair is a virtual event and environment company and recently talked to Marketing Voices. We discussed the difference between a virtual event and a webinar and how companies are using virtual events today. Joerg Rathenberg, the Senior Director of Marketing told me that companies like Oracle and Novartis are seeing impressive sales leads from virtual events. Virtual events are the best way to get leads according to a Unisfair marketing study. MORE >>

As conference chair, I get to present a couple of sessions, moderate a couple of panels, and generally stay in the middle of things throughout the event. EventsI like blogs for developing and sharing ideas, but if you really want to see progress, you need to spend time with people, face to face. Notice which problems get them animated, and which topics bore them. Look in their eyes to see which ideas and working and which are not. Considering the unresolved questions of measurement and analytics in social media, spending some time together sounds like a great idea. MORE >>

After chatting to many of the attendees about how they liked being approached by PRs, plus some of their worst PR fails, I thought it would be useful to pull together a quick synopsis of some of insights I garnered as well as some of my other top tips on putting together a blogger event: 1. From a PR point of view an event should be about provoking discussion and debate around the product/service you drawing attention to rather then some tenuous association. b) What do I want to get out of the event on behalf of my client? experiences to inspire their writing. MORE >>