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How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).

How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. If there isn’t an event page, create one.

The Most Important Post-event Engagement Tool

Spin Sucks

Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event.

Five Things You Need to Know About Planning a Media Event

Spin Sucks

Plan a Media Event I found that planning a media event is one of my absolute favorite things to do. I’ve done many of them for all different types of clients and occasions, and no two are exactly alike, which makes planning a media event that much more fun! Here are five things you need to know about planning a media event. 1. You know, Murphy’s Law.

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Various cloud platforms have reduced the complexity of event management and enabled businesses to take their events to the next level.

13 Ways to Use Facebook Events for Your Brand

Sprout Social

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. Name Your Event.

Virtual Event Technologies Defined

SocialFish

This is the first in a new series of guest posts by famed blogger on social media and events, Jeff Hurt, of Velvet Chainsaw Consulting. No doubt you’ve started investigating the dizzying array of digital solutions for your event: content-capture, hybrid, live stream, on-demand, Skype, videoconferencing, virtual, webinar, 2D, 3D. Virtual Event Definitions. Hybrid Event.

9 Tips for a Successful Webinar Event

Idaconcpts

If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. And if they aren’t planning to attend future events, they probably aren’t going to recommend them to other people either. You should send the first out the day before the event. Webinars serve multiple purposes.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?

7 Tips to Creating an All-Star Event

Waxing UnLyrical

Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. 2. We picked a catchy name which made it possible to turn the event into a series. If it’s a public event, share it on all your channels: website, blog, etc. What’s your Goal? Pick a Theme.

5 Luxurious Technology Events for this Autumn

Idaconcpts

In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Here are five of those types of events, so you can bask in the luxury while still being productive. 1. Tech Mentor Events. This event is being held at the Palmer Event Center.

Facebook Debuts Featured Events on iOS App in 10 U.S. Cities

SocialTimes Facebook

gained access to a new Featured Events feature Monday. Josh Constine  of TechCrunch  reported on the launch of the feature, saying that the events  are curated by Facebook employees, and categories include art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports. Product manager Aditya Koolwal  told Constine the curators will avoid events with political or religious themes in order to minimize the potential of being accused of bias, adding: You can think about it like a weekend or weekly digest of cool stuff that you can do in your city.

How to Sync Facebook Events to Google Calendar

The Social Media Incubator

With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events. Keeping track of your schedule is a constant struggle for most people and adding Facebook events into the mix is just another calendar for you to keep track of. You can add your friends birthdays or upcoming events. Click on the upcoming events link.

The Three “Ss” of a Successful Live Event

Spin Sucks

The Live Event: The “New” Social Media Platform. Putting on a successful live event, however, takes more time and effort. Why Put On Live Events. live event is your own social media platform. live event is the perfect platform for establishing your credibility, generating leads, and—when done well—making a profit. The Three “Ss” of a Successful Live Event.

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

We’ll get to that later in this post when talking about Standard Events. Standard Events. There is yet another way to utilize the Facebook pixel and mark certain pages for conversions — or “events.” However, prior to the closing script, we add a single snippet that indicates this is a specific type of event that we want to track. The Old Pixel(s).

How Not to Invite Speakers to Speak at Your Event

Bill Hartzer

could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community” But in all fairness, I decided to just leave it as the current title, showing that this is a lesson how NOT to invite speakers to speak at your next event. That is NOT how you invite speakers to speak at your event.

Putting Instagram events to work for your business

Janet Fouts

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? Because we humans are most inspired by visuals. How to use Instagram to grow your visibility. The win. Comodo . The win.

Stopping Event Spam with Google Plus Hangouts

Laurel Papworth

auto adds events you are invited to, to your calendar. auto- updates you EVERY time that event is updated. Video – go to 09:55 for the calendar part… STEP 1: Change Auto Add to Calendar a Google Plus Event/Hangout. Then make sure you are on GENERAL and scroll down to this section- the default is to auto-add events to calendar. Google does two things.

[DC AREA EVENT] 2015 Future of Associations

SocialFish

Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the  next event  in “2015 Future of Associations” event series. Thursday, June 18, 2015 – 7:15 AM – 9:00 AM. NW, Washington DC. INTERESTED?

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. This effect can of course be a double-edged sword: Despite executing a flawless event with top-notch content, you may have a down year if your industry’s macroeconomics aren’t so hot.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Understanding the Nature of an Event Using Social Analytics is a post written by Tamar Weinberg. ].

How to Create a Pinterest Place Board for An Event

SocialFish

Be sure to take advantage of the board description field to enter as much information as possible about your event and a link to your website where they can get more information–and hopefully register. Add pins for the event venue (e.g. If your org has a large Pinterest following, you might try offering an event map board as a sponsorship opportunity for local businesses.

12 Questions When Considering A Hybrid Event

SocialFish

Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Then you can brand the page with event information. And, we’ll save those reasons for another post.

Live HAPPO Event On Feb. 24

Spin Sucks

And we’re hosting a live event in our offices on Feb. HAPPO was founded on social media and this is the first time we’ve held a live event. Simultaneous live events are happening across the country so, if Chicago doesn’t work for you, check out the following champions who also are hosting events. Live HAPPO Event On Feb. 24 from 5-7. Not really.

10 Proven Ways to Get People to Come to Your Online Event

Convince & Convert

Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Read the whole entry. » Digital Marketing digital marketing event marketing grouphigh influencer outreach outreach marketing social media strategy virtual events

Membership Growth Online Summit: An Incredible Event for Nonprofits

SocialFish

Wild Apricot is hosting this year’s Membership Growth Online Summit. This is an incredible opportunity for any nonprofit leader and association professional to learn the best strategies on how to grow their memberships. Lately you’ve been thinking a lot about how to grow your organization. That’s what the Membership Growth Online Summit is all about. How to Increase Members with Facebook Ads.

[Cool Social Tools] QiqoChat for Live Online Events

SocialFish

In-depth written conversations to get people thinking and exchanging ideas even before the a live event begins.  This makes the live event that much more productive. Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! Private online communities.

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Stay N' Alive

In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite.

Add Facebook Events to Your iPhone Calendar

The Social Media Incubator

Last month, we talked about how to add Facebook events to your Google calendars, now we want to give you the ability to add it to your iPhone calendar. Using the same link that you used to add Facebook events to your Google calendar, copy that link on your iPhone as you will need it (the easiest way to copy the link is to email it to yourself, hold your finger over the link and click copy).

5 Events for Busy Entrepreneurs Who Love Traveling

Idaconcpts

Luckily, there are conferences, meetups and other events aimed at people in exactly your circumstances in cities all around the world! No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. Photo Credit: SavorTheSuccess.com.

5 Events for Busy Entrepreneurs Who Love Traveling

Idaconcpts

Luckily, there are conferences, meetups and other events aimed at people in exactly your circumstances in cities all around the world! No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. Photo Credit: SavorTheSuccess.com.

ProBlogger Event Speakers Share Their Experience

ProBlogger

At this year’s 7th Annual ProBlogger Event, hundreds of bloggers will come together to network with each other and learn from over 30 speakers and subject matter experts. Get out there, find events, talk to people, make friends, and you’ll grow as a result. small taste of the wisdom you can expect to be shared at ProBlogger Event 2016 in September on the Gold Coast.

Live-Tweeting Events: 5 Must-Reads

Firebelly

Learn everything you need to know about live-tweeting events in these five must-reads. Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand. Everything from conferences and award ceremonies, to television shows and sporting events are talked about on social. Thanks to its real-time focus, Twitter has become.

Dreamforce: A Must Attend Event for Marketers and PR Professionals

Spin Sucks

My third key reason has slightly answered itself already, but as a marketer you hear Dreamforce, Salesforce, or Cloud Computing Event of the Year and you think, why would I attend? I’m a marketing gal (or guy). Granted, with 100,000 attendees this was critical, but I’ve never been to a conference or event where the staffing was so numerous and helpful. Networking. Content.

3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

There are few annual events that can attract a mass audience like the Oscars. The social conversation during and after the event made it clear that Best Actress winner Brie Larson was the leading lady of the evening in her stunning Royal Blue Gucci gown (middle). Don’t Forget the Post Event Buzz. Don’t forget the post event buzz. share. The

Top Social Media Presentations from Fusion Marketing Experience Event

Social Media Citizens

I had a great honour to participate in Fusion Marketing Experience event organized by our friends at Social Marketing Forum. It was a great experience and probably one of the best social media events that I’ve attended recently and not only because of the impressive list of the speakers ( Olivier Blanchard , Dave Chaffey , Trey Pennington and etc.)

HIP Network Hybrid Event [Video Recap]

SocialFish

The May 23rd HIP Network “Sessions in the City” Hybrid Event was a huge success!  We had an astonishing 300+ participants — approximately two-thirds of those participants attended online.  Check out this video to see highlights from the event.  A special thanks to Jon Corun and the rest of the multimedia team from CommPartners for creating this recap!

Adding Satellite Sites To Your Hybrid Event Mix

SocialFish

Think big massive events, large numbers of people…and many locations. That’s the best environment for satellite sites or pods with your hybrid event. satellite site is when a group of people gather together to watch a live stream from your main event. Creating satellites sites with your hybrid event is best described as creating your own television network. Creating satellite sites with your hybrid event is nearly the same thing. This will help extend the event experience and make it personal for each remote attendee. 4.

Understanding Meetings Cost in the New Reality [HYBRID EVENT 5/23]

SocialFish

CommPartners( @CommPart ) is teaming up with the Hospitality Industry Professionals Network ( @HipN etwork ) on May 23rd to deliver the most interactive, entertaining and stimu lating hybrid event ever. Learn new tactics for delivering meaningful and engaging hybrid events. Experience for yourself, the program dubbed the “Industry’s Must-Attend Hybrid Event of 2012”.

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The Big Events Law of Social Media: The More People Post, The Shorter The Message

The Realtime Report

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. Basically we found this effect every time there was an event going on. And when there was no event, we did not find this effect.”. Power out?

How to Create Awesome Content From Your Next Event Experience

ProBlogger

If your business exhibits at trade shows or appears at other events, you have a great opportunity to get new content ideas – as well as detailed interviews – from the attendees and influencers you interact with during the event. Use your next event as an opportunity to learn more about your audience’s top pain points by interviewing people who visit you, or the people you meet.

How to Use Social Media for Event Marketing [Presentation]

Mindjumpers

This got me thinking that maybe it’s also good to use social media for reporting live events. A lot of businesses are already relying their press conferences on live streaming and tweeting about it too. Take look and let me know how you found it : Using social media for effective live-event reporting. This gives brands a chance to cover their own story like journalists would.

“WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015

SocialFish

“WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015. The first event in the series “What Got You Here” is a discussion on the pivotal points in our personal, professional and industry lives when we realize the “tools” that got us to where we are now will not get us to where we need to be. In the DC area? You’re invited to join us!