How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event.
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. If there isn’t an event page, create one.
Five Things You Need to Know About Planning a Media Event
NOVEMBER 24, 2014
Plan a Media Event I found that planning a media event is one of my absolute favorite things to do. I’ve done many of them for all different types of clients and occasions, and no two are exactly alike, which makes planning a media event that much more fun! Here are five things you need to know about planning a media event. 1. You know, Murphy’s Law.
Facebook Launches Events From Facebook App on iOS
OCTOBER 7, 2016
Facebook announced the release of its new events application, Events From Facebook. The app allows users to discover upcoming Facebook events and keep track of events they’re already connected to. Their selections will be used to personalize the event recommendations they’ll see in the app. Facebook said the app is coming soon to Android.
Virtual Event Technologies Defined
FEBRUARY 11, 2011
This is the first in a new series of guest posts by famed blogger on social media and events, Jeff Hurt, of Velvet Chainsaw Consulting. No doubt you’ve started investigating the dizzying array of digital solutions for your event: content-capture, hybrid, live stream, on-demand, Skype, videoconferencing, virtual, webinar, 2D, 3D. Virtual Event Definitions. Hybrid Event.
9 Tips for a Successful Webinar Event
MAY 28, 2012
If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. And if they aren’t planning to attend future events, they probably aren’t going to recommend them to other people either. You should send the first out the day before the event. Webinars serve multiple purposes.
How to Keep Clients from Tripping Up at Red Carpet Events
AUGUST 8, 2016
The post How to Keep Clients from Tripping Up at Red Carpet Events appeared first on Spin Sucks. by Paula Kiger “The event wasn’t even a children’s benefit.” Red carpet ready means leaving a positive impression while connecting with other influencers, and developing meaningful relationships with the media. Nicole Rodrigues shares some valuable lessons. Comments Great post, Nicole!
Best Practices For Using Social Listening During a Live Event
Ignite Social Media
OCTOBER 25, 2016
With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. The social conversation exists whether your brand chooses to participate or not, so it’s critical to be able to listen to the conversations occurring around your event before, during, and even weeks after.
[Cool Tools] Think differently about event sponsorship
OCTOBER 5, 2016
Introducing Eventr.io , the event & sponsorship marketplace. They are part of a larger group of tradeshow and event consultants, association management experts and event tech companies, and they are eager to change your perception about how the event ecosystem can work. Here’s an event sponsorship cheat sheet to get the wheels turning.
7 Tips to Creating an All-Star Event
AUGUST 28, 2013
Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. 2. We picked a catchy name which made it possible to turn the event into a series. If it’s a public event, share it on all your channels: website, blog, etc. What’s your Goal? Pick a Theme.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. Name Your Event.
Facebook Updates Calls to Action on Pages, Recommendations, Local Events
OCTOBER 19, 2016
The social network Wednesday introduced updates to recommendations , local events and call-to-action buttons on pages for local businesses. Get tickets to movies and events: For many new movies this fall, you can buy movie tickets straight from their Facebook pages via Fandango. Welcome to Facebook. Now Facebook wants to make sure you never have to leave. Available in the U.S. today.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
The Live Event: The “New” Social Media Platform. Putting on a successful live event, however, takes more time and effort. Why Put On Live Events. live event is your own social media platform. live event is the perfect platform for establishing your credibility, generating leads, and—when done well—making a profit. The Three “Ss” of a Successful Live Event.
Putting Instagram events to work for your business
MARCH 6, 2013
The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? Because we humans are most inspired by visuals. How to use Instagram to grow your visibility. The win. Comodo . The win.
Live HAPPO Event On Feb. 24
FEBRUARY 15, 2011
And we’re hosting a live event in our offices on Feb. HAPPO was founded on social media and this is the first time we’ve held a live event. Simultaneous live events are happening across the country so, if Chicago doesn’t work for you, check out the following champions who also are hosting events. Live HAPPO Event On Feb. 24 from 5-7. Not really.
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Then you can brand the page with event information. And, we’ll save those reasons for another post.
Stopping Event Spam with Google Plus Hangouts
JULY 9, 2014
auto adds events you are invited to, to your calendar. auto- updates you EVERY time that event is updated. Video – go to 09:55 for the calendar part… STEP 1: Change Auto Add to Calendar a Google Plus Event/Hangout. Then make sure you are on GENERAL and scroll down to this section- the default is to auto-add events to calendar. Google does two things.
Red Carpet Rules: How to Orchestrate a Flawless Event
AUGUST 31, 2016
Organizing a red carpet event has its challenges. The post Red Carpet Rules: How to Orchestrate a Flawless Event appeared first on Spin Sucks. But when you successfully execute it, you will build a reputation among influencers and media alike for being prepared, organized and on-point. Comments Goodness… don't we all wish?! lol Please share and let me. by nicole rodrigues DEFINITELY!
Is Your Event’s Success Tied to Your Industry’s Performance?
FEBRUARY 11, 2015
———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. This effect can of course be a double-edged sword: Despite executing a flawless event with top-notch content, you may have a down year if your industry’s macroeconomics aren’t so hot.
5 Luxurious Technology Events for this Autumn
SEPTEMBER 4, 2013
In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Here are five of those types of events, so you can bask in the luxury while still being productive. 1. Tech Mentor Events. This event is being held at the Palmer Event Center.
How Not to Invite Speakers to Speak at Your Event
MARCH 16, 2015
could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community” But in all fairness, I decided to just leave it as the current title, showing that this is a lesson how NOT to invite speakers to speak at your next event. That is NOT how you invite speakers to speak at your event.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Understanding the Nature of an Event Using Social Analytics is a post written by Tamar Weinberg. ].
How to Engage Event Attendees with Pokemon Go
Ignite Social Media
AUGUST 10, 2016
However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Meaning, how can conference and event planners incorporate the game into their meetings to keep attendees engaged? Side note, in order for this to work your event does need to happen at a current Pokestop. Image Source: PC Mag. Invest in Lures.
How to Sync Facebook Events to Google Calendar
The Social Media Incubator
AUGUST 27, 2012
With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events. Keeping track of your schedule is a constant struggle for most people and adding Facebook events into the mix is just another calendar for you to keep track of. You can add your friends birthdays or upcoming events. Click on the upcoming events link.
The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event
AUGUST 18, 2016
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. One of the greatest feelings in the world is walking into one of your own events and seeing it jam-packed with people. How to share on social before the event.
New Facebook Pixel: Audiences, Custom Conversions and Standard Events
DECEMBER 14, 2015
We’ll get to that later in this post when talking about Standard Events. Standard Events. There is yet another way to utilize the Facebook pixel and mark certain pages for conversions — or “events.” However, prior to the closing script, we add a single snippet that indicates this is a specific type of event that we want to track. The Old Pixel(s).
10 Proven Ways to Get People to Come to Your Online Event
Convince & Convert
OCTOBER 8, 2014
Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Read the whole entry. » Digital Marketing digital marketing event marketing grouphigh influencer outreach outreach marketing social media strategy virtual events
How to Create a Pinterest Place Board for An Event
FEBRUARY 6, 2014
Be sure to take advantage of the board description field to enter as much information as possible about your event and a link to your website where they can get more information–and hopefully register. Add pins for the event venue (e.g. If your org has a large Pinterest following, you might try offering an event map board as a sponsorship opportunity for local businesses.
Get More out of Event Evaluation
OCTOBER 4, 2016
As PR professionals we work hard planning events. When it goes well—the days, weeks, and… Read More.
How to Track Offline Events with Facebook Ads
NOVEMBER 4, 2016
Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? Offline Events change all of that. Create an Offline Event Set. Other.
Membership Growth Online Summit: An Incredible Event for Nonprofits
MARCH 21, 2016
Wild Apricot is hosting this year’s Membership Growth Online Summit. This is an incredible opportunity for any nonprofit leader and association professional to learn the best strategies on how to grow their memberships. Lately you’ve been thinking a lot about how to grow your organization. That’s what the Membership Growth Online Summit is all about. How to Increase Members with Facebook Ads.
Twitter Testing Push Notifications for Breaking News Events
DECEMBER 20, 2016
Twitter has been experimenting with push notifications for breaking news events that bring users to related Moments. The social network confirmed to Patrick Kulp of Mashable that it was testing the feature, and Kulp shared the tweets below illustrating examples from Monday—the terrorist attack at a market in Berlin, and the electoral college victory for President-elect Donald Trump. Twitter sending breaking news push alerts a new thing? pic.twitter.com/dOCTtT8Lmh. — Oliver Darcy (@oliverdarcy) December 19, 2016. Just got a breaking news push alert from Twitter. — Abby D.
[DC AREA EVENT] 2015 Future of Associations
JUNE 3, 2015
Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series. Thursday, June 18, 2015 – 7:15 AM – 9:00 AM. NW, Washington DC. INTERESTED?
[Cool Social Tools] QiqoChat for Live Online Events
APRIL 30, 2015
In-depth written conversations to get people thinking and exchanging ideas even before the a live event begins. This makes the live event that much more productive. Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! Private online communities.
Live-Tweeting Events: 5 Must-Reads
OCTOBER 29, 2014
Learn everything you need to know about live-tweeting events in these five must-reads. Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand. Everything from conferences and award ceremonies, to television shows and sporting events are talked about on social. Thanks to its real-time focus, Twitter has become.
Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards
DECEMBER 20, 2016
Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards. He wrote: Messages from Facebook will appear at the top of News Feed about a specific event or moment. Our goal is to: Give people ways to connect and share with friends during holidays and events.
How to Optimize Your Facebook Ads for Event Conversions on Eventbrite
Stay N' Alive
SEPTEMBER 24, 2013
In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite.
Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps
JULY 18, 2016
Facebook announced Monday that it will extend its dynamic ads and Canvas ad product to applications, along with launching a new product, App Event Optimization. Through App Event Optimization, advertisers can deliver ads to the people who are likely to take valuable actions within their apps. Businesses such as mobile commerce and gaming apps are seeing success.
Dreamforce: A Must Attend Event for Marketers and PR Professionals
SEPTEMBER 27, 2012
My third key reason has slightly answered itself already, but as a marketer you hear Dreamforce, Salesforce, or Cloud Computing Event of the Year and you think, why would I attend? I’m a marketing gal (or guy). Granted, with 100,000 attendees this was critical, but I’ve never been to a conference or event where the staffing was so numerous and helpful. Networking. Content.