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Buzz Marketing for Technology
JANUARY 19, 2009
Same applies in consulting because people just don’t buy run of the mill consultants anymore. Think about it, if you or a loved one was going to have heart surgery in New York, don’t you think you would Google “Heart Surgeon New York” and want the heart surgeon who is the most widely known in the field?
Buzz Marketing for Technology
MAY 16, 2012
In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Take for instance the example of TV.
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Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. They want to feel as though you understand them and their problems.
Buzz Marketing for Technology
MARCH 11, 2015
Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation' Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
Buzz Marketing for Technology
NOVEMBER 15, 2013
As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping? Sustainable materials?
Buzz Marketing for Technology
NOVEMBER 7, 2012
By having a better understanding than ever before of who their customers are, how they buy, when they buy and what they buy, businesses are now able to do everything better. Many factors can change how even your most loyal customers use your site, such as holiday seasons, promotions or just a maturing buying life cycle.
Buzz Marketing for Technology
MARCH 23, 2011
You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.
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