Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
” That feeling you get when you’re going through your checklist wondering why you don’t have the customer conversion rates you’d once hoped for because you know your eCommerce is the pillar in maintaining your customers and your company’s brand appearance. You still may not have a good idea of who’s visiting your site with intentions to actually buy, and who’s definitely not.
Is Content More Important than Conversation?
FEBRUARY 6, 2012
Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? That’s content marketing.
More Traffic? Or More Conversions? No Contest.
Buzz Marketing for Technology
APRIL 10, 2013
Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? Many marketers get this wrong. Do you really know?
Do Agencies Care About Conversion?
SEPTEMBER 24, 2016
What do you consider a conversion? Is it all about getting a consumer to buy from you? Thinking about conversion. When someone buys from you, Avinash considers this the macro-conversion. To get that to happen, many other types of micro-conversions usually take place. These are things as minor as visiting your Facebook page or watching a video on YouTube about your brand, to more serious conversions like signing up to your newsletter or stepping into your store. Here it is: Unbounce - Call To Action Podcast - Do Agencies Care About Conversions?
Conversations to Conversions: Why Social Needs More Than Engagement
SEPTEMBER 27, 2016
How to Increase Social Conversions Download. Conversely, if teams had ignored his free throw shooting and only focused on total points, the “Hack-a-Shaq” method of play (intentionally fouling him so he’d be forced to shoot free throws) would have never been developed. We need to see everything from conversations to conversions. We need the complete picture. Some opposed.
An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.
How to Build a Content Conversion Funnel
MARCH 14, 2016
This is where a content conversion funnel comes in. content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale. In this article, we break down some examples of content conversion funnels and, of course, we take a look at the tech side to building the funnels. Summary.
On Crashing Weddings and Online Conversations
OCTOBER 1, 2012
Regardless, at my second and much more successful crashing experience, I started off as a fly on the wall. I was extremely patient and strategically listened to various conversations. Well, crashing weddings is exactly like crashing conversations online. You have to understand your audience and strategically monitor multiple conversations. If people trust you, they will buy.
Create An Online Conversation
OCTOBER 18, 2011
We’ve talked about listening to the online conversation. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. Create An Online Conversation originally appeared on Spin Sucks on October 18, 2011. Listen. 2. Assess. 3. Engage. 4. Measure. 5. Refine/Improve.
7 Tips to Optimize Your Social Media Conversions
NOVEMBER 22, 2016
Social media conversions are the ultimate sign of success for marketers. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1. When you’re making landing pages to drive social media conversions, you need to think from a mobile-first perspective. Keep it Brief.
Content & Conversations: The MBJ Rule
SEPTEMBER 30, 2011
It’s even easier to take part in conversations – comment, like, RT, MT, and share. Don’t create content or take part in conversations if you can’t… 1. Normally, I’d say call me to talk about it or I’ll buy you a beverage – but in this case (and I’m trying to not laugh as I type this) – just comment, like, RT, MT and share!
The Pinterest Buy Button Might Rock Your Ecommerce
Convince & Convert
FEBRUARY 20, 2015
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. Continue the conversation on our Facebook or Google+ pages. What Can You Do Now?
Best social media tools bringing conversions to your online store
MARCH 16, 2016
Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. Make your entire catalog available on Facebook, and create campaigns and promotions that improve your conversions.
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. You need to engage with customers and evoke feelings at each step of the buying process. Finally, you could create a special landing page to increase your Pinterest referral traffic and conversion rate. Users pin over 3,400 images a minute. alone will reach 59.3
The End Of Conversation
OCTOBER 4, 2012
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. Engagement is not a conversation. Brands fail at conversations. Some brands don't need conversation.
The Best Way to Write About Your Brand to Boost Conversions
Convince & Convert
MARCH 11, 2016
However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that doesn’t connect with the audience, could be worse than not talking about benefits at all. Test and track conversions. Effective website copy stresses benefits rather than features.
How to Optimize Your Facebook Ads for Event Conversions on Eventbrite
Stay N' Alive
SEPTEMBER 24, 2013
In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite. So all you need to do is get your Facebook conversion pixel in there and you''re good to go. Here are the steps: First, get your Facebook conversion pixel. Select that conversion pixel.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online. However, brand loyalty online can be much more fleeting than it is offline.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Indeed: “Join the conversation.”
Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
NOVEMBER 8, 2016
which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. But driving people to a Messenger conversation isn’t enough. Developers can now add a checkbox plugin to easily allow customers to opt into a Messenger conversation with your business.
What If Twitter Did Buy TweetDeck?
APRIL 25, 2011
Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. “Twitter loses control not only of the conversation, but the ability to monetize millions and millions of eyeballs and social activity.. Rumors ran rampant.
How to Start a Conversation on Social
MAY 19, 2016
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. Need some extra tools for getting your brand’s conversation started? Get Bold with Your Social Messaging. OH FAQ! https://t.co/0bgTLcqfSQ
Facebook Ads: 9 Factors That Impact Cost Per Conversion
MAY 20, 2015
One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. 1. Product. Audience.
Brands Can Have Real Conversations
JULY 25, 2014
Are there any real conversations happening out there? Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. Yes, there is a lot of quick responses to customer service issues, and tons of new and interesting memes and viral videos being pushed out, but a true conversation? It''s hard to have a conversation if the main goal is to get people to buy from you. You can create more tangible encounters and push for the conversation to come back. brand.
Insider Interview: 3 Critical Things You Must Know About Conversion
OCTOBER 22, 2015
I caught up with Jesse Laffen, our principal consultant on all things conversion. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion? Should you spend money on traffic acquisition or conversion?
Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have
Social Media Strategery
APRIL 1, 2013
Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. If you come out, I’ll buy the drinks. Finally! Brands win! Customers win!
The Road to Revenue: Feel Your Customer and Facilitate the Buy
AUGUST 13, 2011
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue salesShe sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.].
Don’t Buy Your Programmatic Audience, Build It
Convince & Convert
JANUARY 3, 2014
Brand awareness up top, conversions at the bottom – a nice, easy to understand chart that was simple to explain to the CEO. In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. The funnel is dead. Simpli.fi
4 Ways to Increase Customer Conversions
JULY 23, 2014
If someone asks “Why should I buy from you?” You see there is one fact that you need to recognise when it comes to getting a potential customer to choose you, one truth in increasing customer conversions and it is this… All companies believe in quality. Why should I buy from you? There are various ways to improve customer conversions. Share.
How to Create More Conversions From Your Content Through Call To Action
JANUARY 26, 2016
My goal was to not only captivate the intended audience, but also to educate them – this resulted in increased conversions. 3. Captivate Your Audience and Get More Conversions. Let me share with you the things I learned that helped me create more conversions: using powerful, creative content to captivate your audience and make them respond to my CTAs. 1. Sign Up Today. Do you?
Eight Conversations Your Customers Want to Have With Your Brand
Social Media Strategery
APRIL 14, 2013
” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Your history. Too niche?
640+ Power Words That Sell to Maximize Your Conversions
JULY 12, 2016
Do you want to find better words that sell to maximize your conversions? Check out our list of 640+ power words that sell to maximise your conversions, which we’ve divided into different categories to make it easier for you to find what you need. Combine these words with words that trigger a feeling of urgency to persuade people to buy your products. Because. Instantly. Hurry.
Conversion Optimization School is in Session
Convince & Convert
AUGUST 16, 2011
Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. know this first-hand, as my former company was a leader in conversion optimization in the early aughts.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. Define your conversion goals. – Adam. Yes / No. Conclusion.
MoMA Creates @Art140 To Stir Up Conversation
The Realtime Report
MARCH 11, 2014
MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. ” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. ” How will it work?
17 Must-Know Conversion Copywriting Hacks
JULY 28, 2014
Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Using the word “get” in copy can be a powerful conversion hack, playing into one of your readers’ main weaknesses — their urge to acquire. 5. In your copy, put emphasis on the benefits of buying your product or service, not the features that it boasts. Image source. Make it Rhyme.
5 Reasons Why Conversations Matter to Your Brand
JANUARY 20, 2011
More specifically, brands struggle to put the human side first, have a hard time with two-way conversations, can’t get to the point of enabling conversations between others and rarely enable advocacy. Let’s start with conversation (and some of the reasons it matters): Identify common interests and shared values. You can accomplish a lot with conversation.
Drive Sales and Increase Conversions With These Types of Content
Convince & Convert
OCTOBER 19, 2015
For instance, a sales rep might say, “You mentioned in an earlier conversation that you’re concerned about the fact that our company takes a team approach to strategy and execution. As with bylined content, sales teams can use whitepapers at multiple points in the conversion process. Then, they can present a more unified customer experience throughout the conversion process. 2.
What’s Driving Social Conversations This Shopping Season?
NOVEMBER 23, 2016
The volume of conversations about Black Friday has been going up steadily over the last 2 weeks (160% growth week over week). Best Buy was the second most talked about retailer on social media, however, in terms of brand interactions in the data period on the above mentioned channels, Walmart received 6 times more interactions than Best Buy. Top Retailers Being Discussed.
4 Reasons Why Your Facebook Conversion Numbers Are Wrong
JULY 21, 2016
One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. The first thing you should check is whether the Facebook pixel is on the conversion page and between the head tags.