Cross-channel Sales Social media marketing buying cycle conversion cross channel multi-channelThe funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. This applies for both B2B and B2C, although there are differences. It is however clear that the way to a purchase is ‘nonlinear’ and not a simple funnel. MORE >>

We’ve talked about  listening to the online conversation. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. Buy yourself a  Flip camera (before they’re forever gone) and, when you’re with customers, ask them if they don’t mind giving you a 30 second soundbite on what it’s like working with you. Create An Online Conversation originally appeared on Spin Sucks on October 18, 2011. blogs, Twitter, Facebook, etc.); Listen. Assess. MORE >>

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. Engagement is not a conversation. Brands fail at conversations. Did the brand come back at a future point because of how great the conversation was? The end of conversation. MORE >>

The New Influences in the Buying Process. 48% followed industry conversations on topic. Almost 95% of recent purchasers said the solution provider they chose “provided them with ample content to help navigate through each stage of the buying process.”   It’s  important that you get your message out and that it can be found as they search at any point in the buying process.  Tags: Research behavior BtoB buying sales Social Media Strategy Credit: Intersection Consulting.  . Push vs Pull. Now buyers have access to reviews and comparisons online.  Forums. MORE >>

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? But in the end, the strong content survives, and in turn produces a web environment that pays off: better customer experiences and higher conversion rates. By having a better understanding than ever before of who their customers are, how they buy, when they buy and what they buy, businesses are now able to do everything better. MORE >>