Trending Sources

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Varghese.

54% of Chinese Internet Users Will Buy a Brand Their Friends “Like” or Follow on Social Networks

The Realtime Report

The majority of internet users in China would buy a brand because a friend “liked” or followed that brand on a social network, according to March research by Ipsos. The report shows that social networks in emerging Asia-Pacific markets are more influential for consumers making brand decisions.  Only 18% of internet users in the U.S.

Blogs Influence Consumer Spending More Than Social Networks

Pamorama

Blogging breeds community, where influence is born. A new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. Blogging Marketing Social Media Social Media Marketing Social Networking Consumer Spending Facebook Influencer Marketing TwitterBut it [.].

Social Networks Have Little Influence on What You Buy Online

Pamorama

The company has been playing catch-up when it comes to the social Web. Instead of transforming Gmail into a social communications hub linking to Twitter, Facebook, and other social networking sites, Buzz tried to replace them — not good. Advertising Facebook Google Social Media Social Networking Word of Mouth Adgregate Markets Gmail Goldman Sachs Twitter Webtrend

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B2B buyers and professional social networks in the purchase decision

Social Email Marketing

In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions. Even more impressive: 84% of C-level/VP executives in the research also use social media for the […].

Social Networking Spam – 5 Rules for Marketers

Convince & Convert

Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Instead of admitting that this “social thing” is not as easy as all that, some are pointing fingers at the platforms, saying SPAM! Bad ROI…Spam!

Social Networking Spam – 5 Rules for Marketers

Convince & Convert

Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Instead of admitting that this “social thing” is not as easy as all that, some are pointing fingers at the platforms, saying SPAM! Bad ROI…Spam!

70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

And within these categories, the gap between the two social networks is quite large. 67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same.  . Social Media Statistics Bizrate Insights conversion Pinterest social networking statistics

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How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. Similar Posts: Social Media Gone Mobile. Consumers go mobile.

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Apple Should Not Buy Twitter

Spin Sucks

I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? But now there is speculation Apple could buy the social networking giant with some of their cash reserves (it’s also said they have so much money, they could buy Facebook and  Research In Motion ). . So why would they try to be a social network, too? You know.

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No More Media Buying Specialty for Facebook Marketing Partners

SocialTimes Facebook

Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The current media buying partners for Facebook and Instagram are: 360i. Brand Networks. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners. Adaptly. AdParlor. Ampush. iProspect. Kenshoo. MediaVest. Resolution Media. SocialCode. Unified. So on Dec.

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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. via  SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. 63% of Facebook Users Share Product Info on the Social Network With Friends, Family. Those who share product information on social media are most likely to do so on Facebook, according to a recently released study by 8thBridge. Out of those surveyed, 63% of Facebook users share product info on the social network.

Fad Four: 4 Social Networks You’ve Probably Forgotten About

Ignite Social Media

New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing. In this post, I want to pour one out for the fallen warriors of social media innovation. 1. Nextt wanted to be the… next… social media network, but became the next social media network to fade away. Peach.

Introducing Ello, the New Ad-Free Social Network

Bill Hartzer

Ello is a new social network that has literally exploded onto the social networking scene. Think Facebook and Twitter combined into one social media network–without all of the ads, retweets, and “likes” And there’s no algorithm behind their newsfeed or timeline. Ello is just like a lot of other social networks.

Buy and Sell Influence on Empire Avenue

Ari Herzog

That’s right, you can now track my sticker symbol and buy and sell shares of my stock to your heart’s content. didn’t understand the rationale to buying and selling “stock&# in friends and websites. John thinks you are influential enough to warrant Jane approaching you, and when she does so, she does so because of social proof. Influence.

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Social Media Marketing Has a Major Influence on Moms’ Buying

Pamorama

Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].

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Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth

Will be the second biggest revenue earner in the Social Economy. . I can already take out a Facebook ad for $1 a day and target 16 to 17 year old women, single, who like roller blading and Britney Spears and go to Wagga Wagga TAFE. female demographic that may buy a magazine for one article. Lets explore Pseudonymity vs Anonymity and the repercussions with Accountability. Theme. Venue.

Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup.  “ Social Media Statistics #RLTM scoreboard Facebook ads social networking statisticsFacebook: 901 million monthly active users. via  Facebook. via  Tumblr.

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. In some ways, the platform serves as a social way to curate and build wish lists. What Can You Do Now?

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Savvy Shoppers Use Cell Phones to Make Buying Decisions

Unspoken

Personally, in addition to checking social networks and browsing the web, I use my iPhone for checking the weather, making to-do lists, watching TV, and online banking. In fact, the study showed that 56% of young adults browsed product reviews before buying an item during the recent holiday season. Blog Social MediaIt’s undeniable. No related posts.

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Buying Friends, Followers And Likes

Twist Image

national radio program was doing a segment on brands who buy Facebook likes and followers. They wanted to know if Twist Image buys likes, friends and followers on Facebook, Twitter or any other online social network. The first time the call came in, I was in a client meeting, so when I listened back to the voice message, I had to stop and think: "does my agency buy likes, friends and followers?" That's not the type of "buying friends" these people are talking about. See, that's the point of social media that no brand wants to face.

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Just Because We're Social Networking “Friends” Doesn't Mean I'll.

Almost Savvy

Why then are people and businesses promoting themselves and trying to get me to buy their stuff as soon as I connect with them? If this happened at a live networking event, the conversation would go something like this: “Hi. most certainly do not want to click on your link to buy something or find out more about you. Am I talking about my dating life? Uh…ewww.

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. Eventbrite, the social ticketing site, sold another $2.52 How much is a a Tweet worth, in dollar terms? Off it went. As for my DVD purchase on Amazon?

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Social Networking Terms of Use in 2013

Firebelly

2012 didn’t end well for social networking and the ever-looming subject of online privacy. Popular social sites like Facebook have been the subject of privacy concerns for years, but users are starting to hold companies accountable for their actions – making others rethink the way they take on Internet privacy. Blog Facebook Instagram Social Media

Ancestry.com Buys Top Facebook App We're Related

Stay N' Alive

The app was soon expanded to the site, FamilyLink.com which built a standalone site around connecting families through their social networking connections. top facebook apps Technology social development f8 facebook apps Family history genealogy facebook platformThis "peer-pressure" amongst family members no-doubt led to the app's popularity on Facebook. million.

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5 Ways to Make the Most of Instagram for Your Business

Ignite Social Media

With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. Capitalize on ‘Buy Now’ and ‘Learn More’ Buttons. Similar to both Facebook and Pinterest, Instagram now has the capability to add ‘Buy Now,’ ‘Shop Now,’ and ‘Learn More’ buttons onto their ad units.

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. Facebook is buying like crazy. Yahoo! Yahoo!

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Thoughts on Poken & Off-line Social Networking

The Marketing Blog

While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. Filed under: Social Network , Web 2.0

Does Buying Facebook Likes Help Search Engine Rankings?

Bill Hartzer

I was offered 2,000 Facebook Likes for $60 today, from someone offering a service that allows you to buy Facebook Likes. On 8/31/13 10:49 PM, “Nick Grey” wrote: Hello, My name is Nick Grey, and I am a professional social media manager. In todays world, interaction between companies and their potential and existing customers is carried out through social media.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. You can’t buy advocates, friends, fans, evangelists, or word of mouth. Tips to nurture relationships using social media.

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There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Not so with Social Media.  With Social, there is no passive tense.  Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Take for instance the example of TV.  In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. 

The social media strategy series: Getting Buy In « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Getting Buy In 28/07/2010 tags: social media business case , social media buy in , social media strategy by Gemma Went Photo by by renaissancechambara Welcome back to the second in my social media strategy series. Twitter? Im off.

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10 Facts About Consumer Behavior on Facebook

Pamorama

According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network. CMB asked 1,491 respondents to share their social media habits. 51% of consumers said they are more likely to buy a product after “Liking&# the brand on Facebook.

4 Reasons Why Twitter Should Buy TweetDeck

TwiTip

Last week, the blogosphere was on fire with reaction to a report by the Wall Street Journal that Twitter is in talks to buy TweetDeck for $50 Million (registration may be required to read the post). Access to Other Services: As more people use more social networks, management of their various accounts on dispersed services is becoming a real problem. Twitter Needs TweetDeck.

Best Practices for Social Media Ad Spending

Ignite Social Media

Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. Keep Paid with Other Social Media Disciplines. There are definitely good platforms/technology out there that work well the social platforms. These For one, they are free. There

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Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.    . Half of IT Decision Makers Use Social Media To Make Buying Decisions. How much does social media influence business technology buyers? Facebook: 1.23 YouTube.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S. Any social media updates that we missed? Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch.

PB134: How to Decide if You Should Start on a New Social Network or Medium

ProBlogger

How to Decide if a New Social Network or Medium is Right for You. Today I’m going to help you decide if you should start on that new social network or that new medium like a podcast or a YouTube channel. People are wondering if they should get on different social networks or take advantage of new mediums. Is the network/medium trending up or down?

Why Are Social Media Agencies Now Buying Advertising?

Twist Image

On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." online social network. social media. social media agency. " Very conversation worthy. advertising podcast. altimeter group.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? People buy from people. Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. easy ways to use data and social insights to humanize your brand.

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