An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.
How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.
Social Media Marketing Has a Major Influence on Moms’ Buying
OCTOBER 28, 2012
Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.]. Social Media Computing Embrace Social Media Facebook Marketing Marketing To Moms Media Marketing Media Platform Photo Sharing Pinterest Purchase Decision Social media marketing Social Media Platform Software Trust Social Using Social Media
12 Secrets of the Human Brain to Use in Marketing
Buzz Marketing for Technology
MARCH 11, 2015
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
How to Buy a Website
Techipedia: Tamar Weinberg
APRIL 10, 2012
This is a guest post from Andrew Knibbe, Marketing Manager at Flippa. Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. Where to Buy.
Why and When You Should Outsource Your Marketing
APRIL 20, 2016
When does it make sense to outsource your marketing and when are you better off keeping it in-house? The post Why and When You Should Outsource Your Marketing appeared first on Spin Sucks. Goutham Bhadri looks at how to bring together the best team of people to build your brand. Related Stories The Pros (and Cons) to a Virtual Team Business Success Varies By Person.
Buy and Sell Influence on Empire Avenue
JULY 2, 2011
That’s right, you can now track my sticker symbol and buy and sell shares of my stock to your heart’s content. didn’t understand the rationale to buying and selling “stock in friends and websites. They (and you) can learn how I help the nonprofit and public sectors with social media marketing and editorial services. Gamification comes into play.
Buying Facebook Likes. It Happens. A lot.
SEPTEMBER 4, 2013
And buying Facebook Likes is no different. That exact scenario is what has some buying Facebook Likes. If you check the marketing section over at Fiverr.com you’ll find hundreds of offers to buy Facebook Likes, Twitter Followers, YouTube Views, etc. It’s just like anything else in life really. Anything can just about be bought for the right price.
The Pinterest Buy Button Might Rock Your Ecommerce
Convince & Convert
FEBRUARY 20, 2015
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. And when it comes to eCommerce, Pinterest already dominates many of its competitors. What Can You Do Now?
Best Buy Mistakenly Exposes Their Exclusive Blogger List
DECEMBER 19, 2014
Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. One of the bloggers subsequently Replied All to the list, which then exposed Best Buy’s entire exclusive blogger list. Cc: Subject: Re: Reminder - Best Buy Invitation (Action Required).
Savvy Shoppers Use Cell Phones to Make Buying Decisions
FEBRUARY 12, 2013
Smartphones are everywhere, and can be used for just about everything which is why mobile marketing should be included in your internet marketing strategy. In fact, the study showed that 56% of young adults browsed product reviews before buying an item during the recent holiday season. This alone shows why mobile marketing is crucial for your small business.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. You can’t buy advocates, friends, fans, evangelists, or word of mouth. iTunes.
Buy Some Social Media Today!
MAY 5, 2011
About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. The combination of a growing connected world and tools to enable society to interact effortlessly has businesses clamoring to figure out how to properly integrate a social media strategy into their existing marketing plans.
How Pabst Blue Ribbon Dominated the Millennial Marketing World
NOVEMBER 18, 2015
The beer of Pabst Blue Ribbon has been described as a lot of things: Delicious, cheap, watered-down hipster trash, the breakfast of champions (okay, maybe that last one is just me), but no matter what it’s called, the PBR brand has earned the right to be called the next Millennial marketing machine. Marketing. Millennial Marketing and Experiences. That’s right. Millennials.
Don’t Buy Your Programmatic Audience, Build It
Convince & Convert
JANUARY 3, 2014
But, chances are, if you were a direct-response marketer, you probably shut your office door and shed a tear for the funnel. Because the funnel was like the mullet of marketing: you knew exactly what you were getting. Now, as good funnel marketers, we knew what to do with leakage – just pour more into the top of the funnel. The funnel is dead. The funnel was awesome that way.
The Road to Revenue: Feel Your Customer and Facilitate the Buy
AUGUST 13, 2011
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.]. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue sales
The Most Important Component Of Social Media Program Success: Executive Buy-In
APRIL 9, 2013
Regardless of the size of your company, the most important component of your social media program is executive buy-in. You can run a rogue program under the radar for only so long. I’ve heard about social media marketing budgets being buried in other digital budgets. “Middle management in marketing is preoccupied with results. They have to be. Are we innovating?
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. Of course, I looked forward to the magazine, and of course all I wanted to do after devouring one was buy more Barbies, more Barbie clothes, more Barbie cars, and more Barbie shoes. (I didn’t get most of these things, but oh how I wanted them.). Why Barbie Magazine Fails at Content Marketing.
How Content Marketing Fits into Your Buying Cycle
MARCH 4, 2013
To attract the best prospects, generate the most leads, and convert the most buyers, it pays to have a well-planned buying cycle or sales funnel for each buyer persona. So where does content marketing fit into [.]. Content MarketingThat way you know where your sales are coming from and how to appeal to each type of customer.
Should You Buy Facebook Fans? - Social Media
Social Media Network Marketing
MAY 25, 2011
We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking. For this they will do proper marketing like: advertising, direct marketing and public relations. Who perhaps could be looking at this? Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. Will this process still hold good?
Not Buying What You're Shilling
JULY 28, 2011
Embrace a Marketing mentality. Don't do this as a thinly-veiled Marketing ploy. marketing. advertising audience blogger brand broadcasting community directrelationships evangelist facebook ftc fulldisclosure marketing mashable publicdiscourse shill socialmedia transparency twitter youtubeTransparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? Social Media can be very disturbing.
How NOT to Build a Following on Social Media
MAY 2, 2016
Comments Buy, Buy, Buy – this one is still the case for some although. Community Social Media build a following choose the right network digital agency don't buy followers engage your audience facebook instagram learn analytics LinkedIn social media best practices social media ethics social media landscape social media marketing agency Twitter
54% of Chinese Internet Users Will Buy a Brand Their Friends “Like” or Follow on Social Networks
The Realtime Report
JULY 16, 2012
The majority of internet users in China would buy a brand because a friend “liked” or followed that brand on a social network, according to March research by Ipsos. The report shows that social networks in emerging Asia-Pacific markets are more influential for consumers making brand decisions. Only 18% of internet users in the U.S.
Shortening Sales Cycles By Focussing On The Social Buying Process
JULY 7, 2011
One of the main advantages of word-of-mouth marketing is that it shortens the sales cycles, according to George Silverman. Or better: it speeds up the buying process. sales cycles social buying process word-of-mouthThe reason: people increasingly rely on advice form their peers, which is regarded as more “trustworthy”. And trust is a crucial element in the purchasing decision.
Buy Now or Buy Later: the iPhone 6S vs. the 7
FEBRUARY 26, 2016
It’s the totally new aspects of the 7 that are truly going to make it a better buy than the 6S. This would allow them to design the phone to be among the thinnest and most lightweight on the market. Even with the strong showing of competitors such as Samsung, LG, and HTC, Apple continues to be the trendiest toy on the smartphone block. The Tale of the Tape. New to the iPhone 7.
Five Cultural Reasons Marketers Fail to Keep Up with Consumers
APRIL 28, 2012
They share their buying decisions and actively seek information throughout every step of the buying journey, relying upon trusted advisors and even perfect strangers. These discussions have a huge impact on buying decisions. The monologue of the beautiful self Despite what they believe, many marketers still operate in a monologue rather than a dialog mode.
5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.
Social Networks Have Little Influence on What You Buy Online
APRIL 2, 2011
In a previous post , I cited some research by Webtrends and Adgregate Markets that showed Facebook stores now have the same sales conversion rates as e-commerce websites. Advertising Facebook Google Social Media Social Networking Word of Mouth Adgregate Markets Gmail Goldman Sachs Twitter WebtrendsGoogle is very worried about the growth of Facebook, and with good reason.
Top Marketing Trends for 2013
JUNE 4, 2013
As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Consumers rely on social media to research and make buying decisions and for customer service issues. Mobile Marketing should be an integrated part of your marketing mix.
Why Best Buy and Hertz Fail
JULY 6, 2011
Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. Let this be a lesson to email marketing companies. If you are inspired to add a comment with your thoughts, please visit Why Best Buy and Hertz Fail in your browser. Related articles you may enjoy: Learn Email Marketing From Butchers. Marketing emailThank you for reading!
5 Ways to Lead Customers to Buy
MARCH 21, 2014
Social marketing is exactly that, social leadership is exactly that.being social is not persuading, it is not selling, it is not even marketing. Social is about leading people to their own decision to buy from you.( Well, I will admit it. It''s not just children who rebel against being told what to do. He used to say. Tweet this ). Tweet this ). Why you are leading THEM there.
Getting The Social Customer To Buy
SEPTEMBER 2, 2011
Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away (almost completely) from what brands either should be doing in the Digital Marketing and how to think about the space to being one hundred percent customer focused. wish I had the source for the following thought, but someone recently said that this is the first time in the history of Marketing that the consumers are ahead of the marketers. Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. Is it?
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
There is NO Passive Marketing with Social!
Buzz Marketing for Technology
MAY 16, 2012
Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Then, another “Hail Mary” pass resulting in hope becoming the marketer’s best friend. Well “hope” isn’t a strategy. Not so with Social Media.
5 Group Buying Sites to Stalk
APRIL 21, 2011
Group buying sites are becoming a popular online destination for many shoppers. JDeal is a similar site to Groupon, except for one key difference–it specializes in products aimed at the Jewish market. Group Buying Groupon green deals jdeal parents deals plum districtParents Deals. It is also a great resource of information if you are planning to have kids. Groupon. JDeal.
Inbound Marketing vs. Outbound Marketing [Infographic]
MARCH 31, 2012
The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [.]. Advertising Marketing Social Media Social Media Marketing Inbound Marketing Infographics Social media marketing
Social Media Stock Talk: Five Reasons to Buy Facebook
MAY 20, 2012
The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. Facebook is buying like crazy. It’s official.