Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook How To Set Up The Ultimate Listening Station Using Google Reader By Colin – 01/19/2010 Posted in: Featured , Social Media , Tools , internet marketing Share People are using the Internet to talk about your brand and your products - are you listening? Listening is easier then you think, and you dont have to buy an expensive monitoring tool to do it, either. Do you know how to listen?  Facebook?  Blogs?  Forums?  No problem. MORE >>

Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. From the graph above, you can take a look at the number of monthly unique visitors from the top 2 group buying websites in North America:  LivingSocial, and Groupon. Here is a short review of these 2 key players in the online group buying industry. Groupon: A Bubble in the Making? MORE >>

Cross-channel Sales Social media marketing buying cycle conversion cross channel multi-channelThe funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. This applies for both B2B and B2C, although there are differences. It is however clear that the way to a purchase is ‘nonlinear’ and not a simple funnel. MORE >>

Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.]. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue sales MORE >>

Dave and I almost answered in stereo: “Get executive buy-in on your social business program”. Through this series of posts, I will strive to provide insights and my thoughts on how to take the most important step in building a scalable social business program – getting buy-in from the Executive layer of your organization. With With buy-in, I don’t mean “yes let’s get some of those fans on Facebook”; it’s about getting a fully committed company also when it comes to resources. Tweet. Chapman and Dave Kerpen among others. What to expect from the The Executive Series. MORE >>