Customer Loyalty in a Changing World
MAY 14, 2015
Customer loyalty is akin to a really solid marriage—committed, enduring, and monogamous. “Generic” brands have gotten better, customers have become more empowered in their purchase decisions, and customer loyalty has radically changed. Customer Loyalty to Variety. have no loyalty to anything, except variety. Customer Loyalty Facts You Can Take to the Bank.
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
These new interactions have proved to be instrumental in shaping both consumer buying behaviors and their expectations surrounding those experiences, so much so that today’s customers are no longer brand-loyal—they are experience -loyal. In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority.
Earning Loyalty Points
JUNE 14, 2012
When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Buying loyalty. loyalty. loyalty card. loyalty points. loyalty programs. Sorry. consumer data.
Building Loyalty Beyond Reason
MAY 22, 2012
This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. In short, Pearson not only knows why you buy, but when, how much and how often you'll come back. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. loyalty. loyalty marketing. loyalty program.
7 Customer Loyalty Lessons from Lady Gaga
Convince & Convert
MAY 1, 2013
Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions of loyal fans worldwide—fans who are eager to buy her music, concert tickets, and products. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. Lead with Values.
How to Develop Brand Loyalty
MAY 21, 2012
Every marketer desires brand loyalty. I see a lot of giant offers, beautiful ads, funny commercials, and eye-catching billboards. Although there is nothing wrong with that at all, it won’t foster brand loyalty. As a consumer and a marketer, I’m a big believer in the little things. Lets look at 2 details that we can show excellence in to create a loyalty building experience.
TED And The Art of Loyalty
APRIL 8, 2014
There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above? I''ve got a thing for TED. You don''t buy a ticket, you join a movement. consumer loyalty.
How Social Marketing Creates Customer Loyalty
MARCH 17, 2014
If there is one marketing tactic I hate it is ''like'' this page for your chance to win x - is that creating loyalty or buying like? Customer loyalty can NOT be bought; loyalty is an emotional attachment that grows through love. Loyalty cannot be bought in the long run; loyalty is an outcome of continous, relentless service. Tweet this ). Tweet this ).
How to Leverage Mobile Payments to Garner Customer Loyalty
MAY 19, 2015
It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Entice more mobile customers to buy your products with a mobile wallet option. Gamify Your Loyalty Program. Mobil
Getting The Social Customer To Buy
SEPTEMBER 2, 2011
They're looking for customers to follow them on Twitter , but don't actually push beyond their own tweetstream to build affinity and loyalty. Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. I'm often critical of brands who try to make Digital Marketing bend to their will instead of spending the time, effort and having the patience to build valuable credibility (which leads to loyalty). loyalty. Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? It's true. Create a new scenario.
The Effect of Brand Loyalty in the Costco and AmEx Breakup
Convince & Convert
MARCH 29, 2016
With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. FBI Announces They Can Hack on Their Own. We will have to wait and see. 2017 Citi bill.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
You can’t buy advocates, friends, fans, evangelists, or word of mouth. Importance of focusing on loyalty, not just quick wins. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. iTunes. Stitcher.
What Makes Customers Loyal to Brands?
Convince & Convert
JANUARY 25, 2016
In 2016, brands should be doing everything possible to promote customer loyalty. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. Corporate Responsibility. “My loyalty is partially based on the fact they agree with some of my personal beliefs, in addition to other pragmatic aspects. highlight to tweet).
Buy Your Way To The Top
FEBRUARY 22, 2013
You can buy your way to the top. " Should I buy my way to the top for CTRL ALT Delete ? See, there is a world of difference between someone buying 10,000 books and dumping them into a landfill just to hit a bestseller's list so they can command better speaking fees or consulting gigs, from the hard working speakers who can genuinely sell a lot of books at the bulk sales level and get no recognition for it. Brands buys fans, friends and followers online, all of the time. You see, brands buy fans on Facebook, Twitter and beyond all of the time. Literally.
Join Sarah Robinson for a Special Livefyre Q&A Today
SEPTEMBER 18, 2012
Maybe they buy from you. About Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities. The book, as you can see, is called, “ Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities.” I have a fun little surprise for you today. One Ms. Sarah Robinson has written a book and she’s going to be hanging out on Spin Sucks today.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
It is important to consider a few key things when evaluating customer loyalty strategies. Retailers need to communicate with their customers, make the purchasing process for the consumer enjoyable, go above and beyond for the consumers, and finally, provide loyalty programs to keep them coming back for more. 1. Loyalty is Key. Image via BigStockPhoto.com. Keep It Simple.
7 Roadblocks to Digital Marketing Transformation
Convince & Convert
AUGUST 12, 2014
Customers are tuning out traditional marketing methods, while consuming information and making buying decisions on mobile phones, tablets, computers, smart televisions, and wearable devices. Image via BigStockPhoto.com The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy.
Five Cultural Reasons Marketers Fail to Keep Up with Consumers
APRIL 28, 2012
They share their buying decisions and actively seek information throughout every step of the buying journey, relying upon trusted advisors and even perfect strangers. These discussions have a huge impact on buying decisions. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. The shift is clear. Consistency does matter.
5 Tips for Finding the Right Social Influencers for Your Brand
Convince & Convert
DECEMBER 11, 2014
When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. Bloggers who don’t post as frequently tend to have a higher rate of turnover, fewer return visitors, and less loyalty. Image via BigStockPhoto.com. As marketers, we create content in order to persuade and engage with customers. Relevance. Engagement.
Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg
Techipedia: Tamar Weinberg
JANUARY 24, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end. Yesterday, Brian Clark over at Copyblogger wrote that Digg is dead.
Social Media Users More Likely to Buy From Brands They Follow
MARCH 18, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Users More Likely to Buy From Brands They Follow by Pam Dyer on March 18, 2010 Share People who follow a brand on Facebook or Twitter are more inclined to shop that brand or recommend it to others, according to a new report by Chadwik Martin Bailey. What’s your take? short answer is yes.
Using Social Media in a Loyalty Campaign | Shuaism
Josh S Peters
DECEMBER 4, 2009
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Before you start using Social Media in your loyalty campaign Audit, Verify, and Plan.
Having a Community Means Having a Brand: Listen to Feedback!
AUGUST 21, 2012
Increase fan loyalty. Living up to the expectations from fans can then make your business increase its fan loyalty based on the closer relationship that has been built. If you manage to actually create the strong connection between your business and customers, it’s possible to increase not only fan loyalty but also user activity. This also leads to the next point.
How to Earn Revenue With Your Customer Support
Convince & Convert
DECEMBER 3, 2015
Chik-Fil-A enjoys such strong customer loyalty that it pays its store operators double or triple the industry average pay and still affords to give 10% of their profits to charity. End every customer care interaction with a special coupon that tempts your customers to come back and buy again from you. Image via BigStockPhoto.com. Make Customer Care Mind-Blowing. Probably not.
What Do You Want Your Content To Do?
NOVEMBER 20, 2015
If you buy one of my two books ( Six Pixels of Separation or CTRL ALT Delete ), those have to be bought (unless you've stolen them). In short, they're buying ads to drive attention to content. If that works, the content will stick, and consumers will buy from the brand. become an engine of loyalty and trust. I'm seeing brands trying to get consumer to buy things by creating content without a call to action. loyalty. What do you want your content to do? Have you asked this question? Do you ask it before you begin creating it? Content isn't one thing.
5 Bad Marketing Habits Made Worse by the Internet
Convince & Convert
NOVEMBER 12, 2013
Loyalty” Programs. BUY NOW! Content Marketing customer experience customer service humblebrag loyalty marketing pratik dholakiya scarcity social media It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. And by “us,” I mean marketers. All of them.
The Executive Series: High Level Strategy, Value Propositions and Social
NOVEMBER 16, 2011
The Value Propositions for social are a lot of other things like customer satisfaction, customer loyalty, product and process innovation, revenue increase, cost savings etc. The High Level Strategy for a company is often circling around objectives like increasing the revenue, the customer satisfaction/loyalty, cost savings or product innovation, both on the processes and business strategies.
Frayed Emotions When It Comes To Brands
JUNE 6, 2014
Are we at the end of brand loyalty? First, let''s be clear: I am not talking about loyalty or rewards programs. It''s easy to look at these pieces of research and think that consumers are either bored or nonchalant about the brands that they buy. I don''t believe this to be the case. I''m willing to bet that what''s happening is the natural evolution of business in this age of connectedness. With that, consumers can find, buy and connect to products and services from anywhere in the world. brand loyalty. consumer loyalty. loyalty. Those work.
Executive Series: Social Data Is An Important Key
NOVEMBER 23, 2011
One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape. Conversations from which you can draw insights on the reputation of your company, increase your consumer loyalty with real-time proactive customer service.
How to Master the Art of the Upsell
Convince & Convert
OCTOBER 12, 2015
One excellent example would be a referral discount (10% off a mainframe upgrade if you refer another company to use our network security services), or perhaps a brand loyalty program, where customers can earn points to apply to upgrades. Digital Marketing conversion strategy cross-selling customer conversion customer loyalty customer retention selling the art of the upsell
How to Score the Best Clients For Your Agency
Convince & Convert
JANUARY 29, 2015
Agency Question #3: Will Clients Buy Strategy? Social Media Research agencies agency relationships audience audit best clients clients digital marketing digital marketing agency loyalty marketing research research Image via BigStockPhoto.com. The study answered some common agency questions with surprising insights. Agency Question #1: How Do We Find Loyal Clients? Tweet This ).
The Art Of Marketing
JUNE 17, 2016
Is it to buy? loyalty. What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her name was Bethany Mota. The LA-based teen was recording haul videos (videos posted to places like YouTube where the host talks about recently purchased products, gives a full demo, pricing and more). Her videos attracted a powerful and young audience, and Mota became a huge celebrity. million followers on Instagram , 3 million on Twitter. plan now."
The Essential Goal for Your Social Marketing
JUNE 12, 2014
Does social marketing truly achieve customer loyalty? Social marketing is a part of customer loyalty , it is a marketing technique to show why you are different rather than saying you are… It does not guarantee success. Before they buy from you they don’t know if YOU are the right choice, social marketing demonstrates that YOU are! You don’t understand.
What Kind Of Marketer Are You?
OCTOBER 14, 2011
How do we build loyalty? How do we connect to the people who may be looking to buy what we're selling? loyalty. advertising advertisingcampaign advertisingprofessional brand brandchampion brandnarrative digitalmarketing digitalmedia displayadvertising loyalty marketer marketingplatform marketingprofessional marketingreformer marketingtheorist mobile onlineadvertising partnershipmarketing roi searchenginemarketing socialmedia tablet televisionadvertising webAre you a marketing professional or an advertising professional? This is a dis-service to Digital Marketing.
Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners
The Realtime Report
AUGUST 16, 2012
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).
Why you shouldn't aim to beat the competition
OCTOBER 19, 2012
and connection allows you to influence the buying pattern of the consumer. Connection after purchase leads to loyalty. Loyalty leads to growth. Social Media business social media customer loyalty brand social businessBusiness is naturally a competitive environment, we have a built in DNA to grow our business, compete in the market.beat the competition. .
Marketers weave web of loyalty
Social Media Network Marketing
JULY 21, 2009
These retailers are also delving further into the connection between online customer experience and customer loyalty. In general, retailers understand that a good user experience will enhance loyalty. Companies are just starting to really explore how to merge channel behavior with loyalty programs. Retailers are looking into what are the barriers to buying online and trying to address these. Sixty-two percent said they are more likely to buy again from the site because of the live chat interaction In a recent survey by live chat software company BoldChat.
Two Dollar Waffle Irons, Boycotts, and Big Marketing Ideas
NOVEMBER 30, 2011
Rue La La builds loyalty in several ways. Buy something, and get 30 days of free shipping. Rue La La takes building loyalty one step further. Patagonia tells you not to buy. In an email on Cyber Monday , and a full-page ad in the New York Times , Patagonia advocates moderation in consumption by advising you NOT to buy the jacket pictured. This, I like to watch.
7 Lively Loves of Social Marketing
MAY 30, 2012
You can learn what is great, what is not so great.and remember turning round a negative can be the ultimate in creating customer loyalty. . buy from A bel and Cole.every now and then I get a completely random free gift.from as simple as some lemons or a mince pie.to a cookery book or calender.always surprises, always make me feel valued. Marketing Social Media abel and cole social marketing 7 deadly sins customer loyalty brandSo of course there is an alternative to yesterday's The 7 deadly sins of brand marketing . think shareability. Underpromising and overdelivering.I
Fans, Followers and Ecosystems: Retention Beyond the Customer Matters
JULY 29, 2011
Traditionally, we look at the customer journey, the sales/buying process and lead nurturing from the good old funnel perspective. It looks more like a very badly drawn inverted pyramid with several entry and exit points, bulges filled with people that might never buy but are interacting with us, anyway, because they like our content, email newsletters, social media activities and whatnot.
Be Kind To Brands
DECEMBER 26, 2014
There are going to be line-ups of people looking to buy stuff on special. Let''s not leave our goodwill at home when we go shopping or try to buy anything. Great brands encourage their customers to be more (not just to buy more). brand loyalty. loyalty. blog blogging boxingday brand brandimperative brandloyalty branding capitalism collaboration consumer consumerism corporatepolicy customer customerservice democracy engagement equality goodwill holiday holidaywish lordoftheflies loyalty marketing retail shopping thecluetrainmanifesto twitter zoomeddino
Behind the Scenes of a Successful Blog Acquisition [Case Study]
FEBRUARY 20, 2013
I really love the idea of buying and selling websites. Recently I listed one of my blogs on Flippa , a marketplace for buying and selling websites, and sold it successfully. Since we’ve already talked about selling blogs this week, I wanted to walk you through my buying experience today… Image by Flickr user quinn.anya, licensed under Creative Commons. My case.
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
Content marketing has changed the way consumers research and buy your products. But when something triggers their buying impulse, those stored impressions become critical — they are top of mind as consumers look to making purchases. Closure (the act of buying). Excellent content helps people make buying decisions. Define buying process stages. 3. Photos.