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Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too. Now what? ”

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5 Deadly Ad Buying Mistakes

Convince & Convert

After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. If you want to waste money, buy media. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. They’re the ones who spend £300,000 to buy a one-day homepage takeover on Yahoo! Image via

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Online Video Is Just As Expensive As TV Advertising

Twist Image

A few weeks ago, Research Brief published a news item, Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm , that validated this thinking. The article suggests that, "Untargeted online tonnage buys generate much lower CPMs of about $9, which makes them roughly comparable to TV''s all-daypart/all-platform norm. Whether it is buying online video ads (which are very comparable to buying TV ads, if you believe the report above) to creating an online channel of owned content, it is still a laborious, difficult and costly venture for brands.

Less Money. Less Traffic. Advertising In Chaos?

Twist Image

how cheap can we buy this spot for?" ). Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way. Some are suffering a little softer. Some will be suffering sooner than they anticipate. The numbers don't lie. The struggle is real. audience.

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions. Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 per fan. How are you monetizing your fans?

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There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. But what you clicked like on in an indeterminate time past was no proxy for your immediate needs now–a broken toilet, hunger pangs for sushi or the need to buy a wedding gift for an old high-school friend. Set it and forget it.

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7 Keys to Facebook Advertising Success

Jon Loomer

But you send people to a horribly designed website to read your content, provide an email address or buy a product. Or CPM?” You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action. Or if you chase a good CPC, CTR or CPM, you may actually end up with a poor CPDA. People are at different stages in likelihood to buy. Or CTR?

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

the following day using Twitter’s partnership with Oracle to target multiple audiences of people who frequent fast-food restaurants, who spend money at competing QSRs and who buy ready-made breakfast items. As a result, the brand achieved a CPM (cost per thousand impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015. Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. That’s the power of data.).

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How Much Do Facebook Fans Still Matter?

Jon Loomer

And when you sell a product, these people are likely to buy. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM. That will certainly impact CPM. I know there’s a growing sentiment that Facebook fans no longer matter. Note, however, that there is a huge caveat here. Here’s why… Click To Tweet. At all.

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How to monetise your influence type: Platform-Specific Superstar


I’ve recently learned of one platform valuing followers as low as $0.001 per follower (yes, that is one tenth of one cent or a CPM of $1), or you can check out this article to see how marketers are arriving at a slightly more generous CPM of $5 or a Cost Per Engagement (for each like, comment, share) of just $0.25. b) what does the engagement look like? Blogging for Dollars

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“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”

Simply Measured

Three people buy the new shoes. 10 people buy the new shoes. To name a few, email has open rates, paid search has impression share, display has CPM, and social has engagement. Everyone likes to look at Corvettes, not many people buy them (ref. It was a warm spring day in downtown Dallas. I was representing Simply Measured as a sponsor at a conference in Dallas.

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Top Influencers Weigh In on Social Attribution: What Did They Say?

Simply Measured

” It’s interesting because there are set standards for advertising and email: open click rate and CPM. We gathered together the best and the brightest in social marketing to talk about social attribution and tell us what they have learned from experience: is social attribution really possible? What is the state of affairs today? There Are a Lot of Non-Believers. Absolutely.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In addition you can buy monthly reports that add quantitative analysis using their analysts. They can identify a media value using CPM rates: neutral sentiment gets regular CPM, positive weighted higher and negative weighted lower. I looked at dozens of dashboards, and reams of reports. Disclaimer – these are my opinions formed by my conversations with these firms).

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Enjoy! Basically.2% Tweet This!

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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Time of The Year: How many people are buying Facebook ads. SocialCode also studied the CPM of Facebook ads during the holiday season in 2014 and found that costs increased across different bid types and ad placements. That’s a tricky question! Gender.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

Media Planning Media Buying Publishing Display Advertising Video Mobile. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Going from social media engagement to "Buy Now" isnt effective. Media Buying. Media Buying. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ Academy. Search Engine Watch. SES Events. Touch Edition.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

77% of buyers say they are more likely to buy from a company whose CEO uses social media. The most effective content marketers spend twice as much as their less effective peers on content development, and consider buying stage when developing content. ( Online CPM rates have little correlation with actual advertiser value delivered. And their competition. Which U.S. ClickZ ).

Link your AdSense and Google Analytics Accounts for some Profitable Analysis


It had a higher than average CPM, a pretty good CTR, and decent traffic—an all-round good performer. My post on Wedding Photography Tips , on the other hand had a much higher CPM, and higher CTR, but less traffic than the ISO page. My photography tips for beginners page again did well mainly because of traffic but less so on a CPM and CTR basis (it has less ads on the page), My how to buy a DSLR guide has particularly good CPM—for a topic on which advertisers are obviously bidding against each other. Are you an AdSense publisher? Do you use Google Analytics?

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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

Of those who have interest, a small percentage will be willing to buy. You need to understand that those who have interest but aren’t ready to buy have value. A larger percentage will be willing to buy. If other people — particularly those you know — like or endorse something, you’re more likely to buy it. They assume it’s easy. Product.

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Nielsen Report: Blogs Still on the Rise | ClickZ

Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Media Buying. Media Buying. ); //. Marketing News & Expert Advice. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Analytics. Marketing. Media.

The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Buffer Social

Buying Type – How you pay for your ads (e.g. Delivery: Reach, Frequency, CPM, Impressions, etc. Ninety-one percent of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.18 That’s a lot of attention! So the question becomes …. How do marketers create, manage and analyze their Facebook ads?

Strategies for a Successful Paid Search Campaign

Puzzle Marketer

Most other advertising, up until Paid Search, was cost by impression or CPM for short. Awareness means that users are just researching and seeing if they have a need and Purchase means they’ve made their decision and are ready to buy. For example, if a user is just starting a search to buy a new printer they’ll likely type “printer” into a search engine like Google and click “Search.”

Why Paying Bloggers For Posts Changes The Game

Dave Fleet

The PR person becomes a client, just as someone buying ad space is a client of the publication selling the ads. You’re up against paid media with established CPM and/or CPC figures, with stated audiences and at least a ball-park number of impressions an advertiser can expect. You’re a media property from whom they’re buying coverage. Again, is this bad?

What Advertisers Want: 6 steps to Attract Advertisers to Your Blog


Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. If, for example, a blogger reviews a storage product like Backup Genie review and then asks readers to weigh in with their opinions, ask them if they are already using it, plan on buying it or how it would make their lives better.

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4 Simple Steps to Get Sponsorship from Media Agencies


The role of the media agency is to buy media space on behalf of advertisers. Many agencies are understaffed and often, the detailed planning and buying work falls on a junior. A search of the local ad industry trade sites will normally tell you which agency handles the account, and buying team members are often quoted in press releases. What does a media agency do?


Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. You don’t want to just tell people, “Hey, buy my stuff.”

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Why Host a Blog on Your Corporate Website?

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. White papers?

Calculate the Value of Your Facebook Page


The tool is adjustable and interactive — for example, the base rate of Earned Media Value (or CPM) is $5, but this can be adjusted higher or lower. It’s designed to assist marketers as they try to get a better grasp of the value of a brand’s Facebook Page. When you engage and opt-in on a brand’s Facebook Page, you “like” (formerly “Become a Fan”) them. M Mueller-Eberstein.

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13 Ways for Bloggers to Make Money with Advertising


Now AdSense do a combination of CPC and CPM ads—they mix them in. When you sell a text link on your site, the person buying the link is usually doing it for search engine ranking purposes. If you operate in a niche where people are buying and selling products or there are jobs that people want to advertise this can be a nice source of income. When someone hovers over the word a little ad pops up with a description of a product that they can buy. Recently, I posted my “How bloggers make money MindMap&# on Google+. Here’s a summary: 1. Ad networks.

Jeremy Schoemaker’s Ninja Tricks for Long Form Sales Pages


This is because you can get it for around 12-13 cents CPM and it will actually help you to optimize, using very cheap traffic. You could look at this like a “cart before the horse” scenario: you can’t really optimize until you have traffic, but you don’t want to buy traffic until it’s optimized. This is a guest contribution from Stephan Spencer. Surprisingly, they work.

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Unearthing Your Blog’s Money Pages


People are looking for a reason not to buy— don’t give them one. Ads (CPM) = page views. If your ads are sold by CPM, then you’ve got it easy—you have the data already. This guest post is by the Web Marketing Ninja. Earlier today, Greg explored the question of pricing products that you’re creating for sale on your blog. Setting the right price for your products is extremely important, but I wanted to take that discussion one step further for those who are already offering products on their blogs and want to take their conversions to the next level.


PB149: Series of Blog Posts vs Long Blog Posts – Which is Better?


Firstly for those of you who are coming along to the event or who are buying the virtual ticket, I don’t want you to be too overwhelmed with the sound of my voice. There’s an opportunity there to buy a live ticket. It’s a CPM advertising where you get paid every time someone views the ad. The Pros and Cons of Long Posts. Today, we have a question from Emma Cameron. . “Hi

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How a 3 Month Old Website Received 958373 Visits from Google

Viper Chill

Adsense, CPM ads, affiliate links. Reply Ralph Kooi says: June 9, 2010 at 5:50 am Hi Glen, Funny, I was just thinking of buying some UFC related domain names. Another thing I’ve seen done is for someone to buy up many domain names for major events, ie, the World Cup teams, American Idol contestants, etc… to bring in quick traffic based on the winner. The result?

Is Advertising Revenue Dead as a Blogging Income Stream?


What I’ve found is that when an advertiser buys multiple points of presence on a blog, rather than just a CPM banner ad, they’re much more likely to get conversions, and renew as an ongoing advertiser. Earlier in the week I observed a conversation between two Internet marketing bloggers on Twitter which grabbed my attention. The topic of conversation? Monetizing blogs by selling advertising directly to advertisers. Their conclusion on the topic? It’s a dead and obsolete method of making money. It was a fascinating conversation to observe.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well


That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! It might be to buy something, or it might be to sign up to a newsletter. dPS eBook customer in the last 12 months | To buy | $100 total.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well


That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! It might be to buy something, or it might be to sign up to a newsletter. dPS eBook customer in the last 12 months | To buy | $100 total.

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10 Ways to Woo Would-be Advertisers on Your Blog


That will not only help increase traffic to your blog: it will also attract advertisers to buy ads. Here are ten factors that would help you understand what the advertisers consider before they’ll approach you about buying ad space. Use an “Advertise with us” banner or message so that the advertisers know that they can buy space with you. You may offer CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), CPA (Cost Per Action), or some other method of selling space. What kinds of things do your advertisers want to know before they’ll buy?


Increase Your Income With Google Adsense

Viper Chill

You are here: ViperChill » Income » 6 Vital Lessons from a $200/day Adsense Account 6 Vital Lessons from a $200/day Adsense Account Written by Glen, this post has 92 Comments I’ve written about buying and selling websites quite a lot here as recently, that’s how I’ve been spending most of my time. Home What the F ? Cloud Living Say "Hi!" That’s huge.


Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Below I have put together an overview for you to assess whether or not you think there will be value in spending a few dollars and buying the book. Who Should Buy This Book Simply put: This book is designed for professionals who want to understand how Facebook can be integrated into their business. Buy Facebook Marketing! What is Facebook Marketing About? It means a lot.