The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

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Study Company Web 2.0 Twitter 180

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Convince & Convert

JULY 2, 2014

This is an issue that’s all too prevalent among brands. Companies think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story.

Brands 144

Brands Survey Construction Comparison 144

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? What if there was a way for you to use this downtime to inform others and increase brand awareness? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Respond to emails.

Survey 125

Survey How To Education Hotels 125

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

AUGUST 9, 2023

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Why a social media scorecard is crucial for leadership Most CEOs are already a part of their brand’s external social strategy. Take Airbnb. but this time—ken’s hosting.

Social Media 79

Social Media Sentiment Metrics Data 79

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. face-to-face, dyads, triads, etc.)

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Research Focus Group Marketing Survey 149

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand.

B2B 69

B2B Brands Tips Notification 69

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Strategy 111

Strategy Focus Group Sentiment Survey 111

The Realtime Report

JUNE 15, 2021

In this article, you’ll find tips to improve or enhance the efficiency of your company’s customer support. While it may seem that it’s normal for companies to receive customer complaints now and then, there are ways to prevent a problem from happening at all. Listen to what customers are saying online about the company.

Tips 103

Tips Survey FAQ Knowledge Base 103

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. The company viewed social media as a massive, unorganized focus group.

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Questions Data Focus Group Analysis 124

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. From the customer perspective, you don’t usually see the direct results of a VoC program unless the brand mentions it. Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole.

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Data Survey How To Review 125

Sprout Social

SEPTEMBER 30, 2020

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

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Twitter Survey Trends Hashtag 141

Oktopost

DECEMBER 21, 2023

Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ” Which brand had the hottest merch drop of the summer?

Questions 119

Questions Sentiment Meme Trends 119

Koka Sexton

DECEMBER 26, 2022

The Use of Behavioral Science-Based Strategies in Loyalty Programs: Many companies have implemented loyalty programs to increase customer loyalty and long-term value. This strategy involves creating an emotional connection between the customer and the brand. Use automation to streamline campaigns and manage customer relationships.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

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Bazaarvoice Mobile How To Focus Group 230

Sprout Social

OCTOBER 8, 2020

Everything you think of has been done or doesn’t fit your brand. The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy. Most companies don’t create a solution for a problem that doesn’t exist. For fresh ideas, go no further than your own company.

Content 144

Content Meeting Process Sentiment 144

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. How can you leverage your happy customers and turn them into brand ambassadors? Quick Links.

Marketing 88

Marketing Loyalty Case Study Cost 88

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Needing to find out if you are being found via your targeted keywords?

Brands 114

Brands Klout Reputation Digg 114

Sprout Social

MAY 18, 2021

Rather, we should explore how social media and traditional media can work together to create a cohesive brand experience. Brands that embrace both will find themselves well positioned to build lasting customer relationships. That doesn’t mean brands should abandon traditional media. Social is catching up to TV and radio.

Social Media 111

Social Media Team Focus Group Loyalty 111

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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HootSuite URL Analytics Forums 120

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. The majority (55%) say a bad mobile site experience hurts their opinion of a brand. 76% want to be able to find a company’s location or operating hours. What happens when they do?

Mobile 186

Mobile Sites Focus Group Journal 186

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s not just software companies that need product feedback. What power!

Tools 94

Tools Sentiment How To Team 94

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Although this reality can be worrying it’s not doom and gloom for brands and marketeers. Search data provides an unprecedented opportunity to understand what is really going on in our consumers heads and how we can ensure our brands and products are the answer.

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Focus Group Curation Data Survey 100

Ignite Social Media

APRIL 30, 2020

Key takeaways for brands : Honestly, we think video calling will remain more targeted towards users as opposed to brands, but we will keep an eye on it if it does become available for pages. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Source: Facebook.

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Facebook Video Small Business Applications 141

Sprout Social

MARCH 26, 2019

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 104

Social Media Sentiment Marketing Analysis 104

agora pulse

NOVEMBER 14, 2017

Recently, the company launched a new interactive sticker called Instagram Polls. Invite Followers to Think about Your Brand. Often an initial goal of a brand is to gain awareness , meaning get more people to be aware that your brand exists. After that, another goal could be to keep your brand top of mind.

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Instagram Posterous Eventful Focus Group 130

Sprout Social

APRIL 29, 2021

We can’t limit ourselves to solely listening to what our audience says about our brand. We must also listen to what they’re saying about their own lives and experiences outside the brand. When we proactively work with social, we can test new ideas, creative assets and campaigns, and use the results to become more strategic marketers.

Marketing 139

Marketing Social Media Management Team Campaign 139

agora pulse

DECEMBER 28, 2017

Why brands use social listening. You can learn a lot from listening in on the conversations happening around your brand. Think of social media like one giant focus group. Agorapulse offers the flexibility to monitor your own brand, as well as others, in a bespoke feed from Twitter. What should you be listening for?

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Hashtag Marketing Focus Group Conversation 128

Socialized

JANUARY 21, 2010

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Direct Marketing Observations

MARCH 16, 2015

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. Could you have actually been getting more out of your brand experiences all this time? What happened?

Compete 100

Compete Sample Samples Focus Group 100

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance.

How To 114

How To Survey Content management systems Patterns 114

Audiense

JUNE 13, 2017

The different segments that Audiense Insights identifies can influence several key decisions for brands. Any brand that wants to advertise a product or service to a very specific audience should consider the emotional factors that move the audience if they really want to connect with these consumers.

Sports 126

Sports Focus Group Eventful Influencer 126