4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
While the advent of the Internet and social media has certainly democratized brand building, it’s also introduced a wealth of unknowns into the equation. The brand had a pancake mix widely available, and its brand recognition led many people to claim during the focus group that they’d recently purchased Aunt Jemima syrup. Yes, they have something in common!
Is Brand Engagement Over on Facebook?
DECEMBER 12, 2014
Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” which include: Posts that solely push people to buy a product or install an app. The Wall St.
Why People Love Social Brands
Blue Focus Marketing
AUGUST 25, 2013
One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. What really matters is why people would want to purchase your brand. If you start with the why , the personality you will create for your business will help build lasting connections with your community. Sound like a fairytale? Ask questions. .
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries or eye-tracking glasses. and U.K. and the U.K.
Why Do Customers Tattoo Themselves with the Brands They Love?
APRIL 27, 2010
Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? Why do bikers brand Harley’s flaming eagle onto their arms? Tags: Branding Digg this!
Brands: It’s not enough to be liked
Buzz Marketing for Technology
DECEMBER 15, 2011
Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking.
How Your Brand Can Win Over Online Customers One Skeptic at a Time
Convince & Convert
JULY 2, 2014
This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1. Brands often make the mistake of assuming their customers understand their brand intuitively, but your customers aren’t mind readers.
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
In a clever approach to Halloween branded content, Tide has turned to classic horror movies for inspiration. In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more. Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Seems crazy, right? Scare them stainless!
#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE
Social Media Network Marketing
MAY 18, 2015
#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. Audio Transcription Speech To Text Service Professional Transcriptionists And Editors Go on and discover below On Where You Can Optimize Your Brand And Business There are 4 Spaces: 1. This Facebook Group URL You Can Share As well. This is called SECTION 1. Million Users! 2.
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 36% checked out the brand/manufacturer’s website.
Your Social Listening is Broken. Here’s Why.
JUNE 14, 2016
See the visual story of your brand. Early social listening platforms focused on the “Big Three” of Facebook, Twitter, and LinkedIn because they were the largest social networks at the time. For brands who still rely on traditional social listening platforms, they literally are unable to “read” the visual stories being shared. Follow him on Twitter: @NealSchaffer. Here’s why.
10 Steps to Create A Content Marketing Blueprint For Small Business
Blue Focus Marketing
DECEMBER 9, 2012
Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to seize opportunities in the current economic climate? When your brand story engages your audience, you gain their attention and create positive interactions with your brand.
How to Make Social Advocacy Part of Your Employees’ Daily Routine
Convince & Convert
NOVEMBER 17, 2016
What if there was a way for you to use this downtime to inform your organization and increase brand awareness? Encourage your employees to use their time on social to speak on your brand’s behalf. search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises.
67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites
The Realtime Report
OCTOBER 1, 2012
Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. The majority (55%) say a bad mobile site experience hurts their opinion of a brand. Even more respondents – 61% – will simply leave the site/brand, looking elsewhere and abandoning a potential purchase.
How to Bring Humor to Community Management
Convince & Convert
APRIL 23, 2015
Little Humor Goes A Lot Way Humor is hard to master (Note: Learn from this social pro all about humor!), but don’t let that scare you away from showcasing the more lighthearted side of your brand with community management. Consumers enjoy when a brand can poke a little fun at themselves and make people smile. So, what can you learn from this journey of “shelf discovery”?
What Are Consumer Insights and How Do They Impact Marketing Effectiveness?
OCTOBER 6, 2014
Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. Consumer insights don't necessarily come from one focus group or customer survey. Often in today's business environment, an anthropologist or ethnographer may even be brought in to help provide a deeper cultural understanding of why an individual or a group chooses to take a specific action. Traditionally, the struggle has broken down along departmental functions. on Thursday evenings. Related articles.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Get ideas for product development.
5 Ways to Create an Authentic Social Presence
JANUARY 18, 2017
Whereas TV commercials and print ads used to reign, social media now controls the narrative around a brand. This shift has created a divide between brands who understand how to effectively reach today’s shopper and those who do not. Brands are at a unique advantage in today’s social media landscape. Do you want to find out what your customers love and loathe about your brand?
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. There are many qualitative methods: focus groups, online discussion groups, in-person conversations and phone conversations.
[VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee
Blue Focus Marketing
SEPTEMBER 2, 2014
At Blue Focus Marketing, we have designed a new consultancy opportunity in order to provide businesses with the know-how to ensure their pilot programs take off. Consider conducting employee surveys that align with brand strategy, employee understanding of mission/vision/values, social media skills inventory, and employee and executive focus groups. Step 1: Listen.
How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
Then you would launch your campaign—with an overarching theme based on an outdated “brand model”—and the campaign might last for a number of weeks, depending on how much money you had to spend on it. company would focus on innovating one or two products and spend a lot of time researching those products. They’ve grown up in these extremely branded worlds. Crickets. It was fun! You
8 strategies for Pinterest for business
JUNE 11, 2012
You don’t have to bury your brand identity to do a good job on Pinterest. Here’s a good example of a brand page for Vineyard Brands , a wine importer on Pinterest. If people like what you say they’ll come to you for more focused information for their business. 6. Use Pinterest as a focus group. Pinterest has become a running joke to many. Be subtle.
Words and Pictures – the Batman and Robin of Content Marketing
JUNE 24, 2015
He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking.
What is Market Research?
OCTOBER 18, 2014
The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. The main two types of qualitative research are focus groups and in-depth conversations. Focus Groups.
Why is the Customer Experience so Hard to Deliver On?
Direct Marketing Observations
MARCH 16, 2015
You’d think brands would know what the customer wanted at this stage of the game, right? Could you have actually been getting more out of your brand experiences all this time? Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Customers should not have to compete with a brand. What happened?
Can Ottawa’s NBL franchise recover from a branding disaster?
MARCH 11, 2013
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. And that excitement is what we want to link our brand to.”.
Monitoring Your Company’s Brand Online with MutualMind
MAY 26, 2010
Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. In layman’s terms, MutualMind helps you make money by helping you guide the public perception of your brand.
Show 487 - Using Mobile Surveys for Customer Insights
MAY 26, 2014
The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. What do they offer your brand? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. Is mobile market research more independent than customer focus groups? Market research at the point of purchase delivers benefit to the brand - but what is the value to the consumer? The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. We discuss.
Is Your CEO on Facebook Live?
JUNE 16, 2016
The social network added that it now has nearly 100 global business leaders across industries, regions, and enterprise sized organizations using Facebook as a communications channel, and it offered the following statistics: More than 150 million Facebook users are connected to brands from the top 50 companies in the Fortune 500. It’s like a focus group of hundreds of people that I can ask anything of 24 hours a day. Facebook reaches 45 million people per day with business news. 670 million Facebook users are connected to news pages. Richard Edelman , Edelman.
How to Sell Smarter Using Social Insights
Convince & Convert
OCTOBER 2, 2015
Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. This rich source of information comes in handy when you’re looking to generate Word of Mouth about your brand. Your brand could learn a lot from what people are saying about your brand on social.
[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)
FEBRUARY 8, 2017
After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology. How does social data analysis differ from conducting focus groups with those audiences? In a rush? Takeaways*.
An Introduction to Social Media for Business
AUGUST 23, 2016
There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Don’t limit your keywords to just “Brand Name.”
Community Manager Appreciation Day: 5 Must-Reads
JANUARY 23, 2012
These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency. Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. Below are 5 must-reads. By David B.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? Optimizing Your LinkedIn Profile and Use.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. ”).
How To Gain Consumer Insights That Boost Your Marketing Results
OCTOBER 29, 2014
company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. ” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. When sales are dropping, or brand recognition is fading rapidly, consumer insights can be applied to help point a way out of the dark. The drive to gain consumer insights cannot be an occasional endeavor. Ask Why.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours. 3. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. No question.
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
Yet we saw countless articles about how this platform could be a break-through, innovative platform for market research and would alleviate costs for on-site focus groups. Alongside a tenacious team of always-thinkers, Otis manages all social and traditional communications initiatives for a variety of CPG brands. Today’s guest post is written by Tim Otis. Fair enough.
The Converged Media Imperative
JULY 20, 2012
Yesterday afternoon, the Altimeter Group released a report called “ The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media.” In total, consumers face 3000 daily brand impressions. The report makes a strong call for integration across digital, traditional and earned media, saying that brands that do not integrate are at a disadvantage.