article thumbnail

67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 186
article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to use voice of customer data to improve your customer relationships

Sprout Social

T-Mobile customers, pick between a free Whopper or free Impossible™ Whopper with any $1+ order and #TMobileTuesdays. From the customer perspective, you don’t usually see the direct results of a VoC program unless the brand mentions it. The score is a reflection of how your customers perceive your brand. Not valid in AK & HI.

Data 122
article thumbnail

The Basics of A/B Testing on Social Media

Likeable

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment.

article thumbnail

Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. How to Turn Customers into Brand Advocates. Quick Links.

article thumbnail

7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand? Click the icon below to listen.

article thumbnail

Real Estate Facebook Pages: How To Attract Traffic and Leads

Hootsuite

How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ? As far as size goes, the profile picture displays at 176×176 pixels on desktop and 196×196 pixels on mobile. And yes — you can join a Facebook Group as a Page instead of as your personal account.