Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. How can you leverage your happy customers and turn them into brand ambassadors? How to Turn Customers into Brand Advocates. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1.

Marketing 88

Marketing Loyalty Case Study Cost 88

Buzz Marketing for Technology

MARCH 20, 2013

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. So, if you want your brand to be top-of-mind with the green-friendly, your website needs to follow a certain aesthetic—just like your products and physical locations.

Conversation 199

Conversation Hotels Retail Focus Group 199

Sprout Social

MAY 18, 2021

Rather, we should explore how social media and traditional media can work together to create a cohesive brand experience. Brands that embrace both will find themselves well positioned to build lasting customer relationships. That doesn’t mean brands should abandon traditional media. Social is catching up to TV and radio.

Social Media 111

Social Media Team Focus Group Loyalty 111

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

DECEMBER 7, 2023

Do you feel like your brand’s voice is lost in the crowd? 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. You’re not alone.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. And most certainly a random like could not be taken at face value to gauge brand loyalty. . An ah ha momement.

Engagement 76

Engagement Social Media Film Focus Group 76

Kikolani

MAY 31, 2012

When you break it all down, there are only three acceptable answers: Increase brand awareness by growing your reach Build customer loyalty by engaging more and providing support Increase sales by getting more people to purchase, more frequently. It’s far more effective in the long run to build your brand (and traffic) first.

Blogger 141

Blogger Social Media Tips ROI 141

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. Mastering a 1:1 feel, even when you’re operating 1:many, is crucial for customer loyalty. Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy.

Examples 112

Examples Brands How To Aggregator 112

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Reputation 120

Reputation Brands How To Review 120

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. This helps create loyal customers who not only repeatedly choose your products but also rave about your brand to their friends and family. Use surveys, interviews and focus groups to collect feedback. And that’s not all.

Strategy 131

Strategy How To Metrics Loyalty 131

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Every positive experience fosters loyalty and encourages customers to become brand advocates. High customer retention and loyalty due to accurate segmentation and personalization.

Loyalty 120

Loyalty Retail Data Strategy 120

Social Media Network Marketing

AUGUST 14, 2010

For instance the positive engagement which eventually should lead to loyalty and viral effect cannot happen at once by merely setting up of a Facebook Fan Page for instance and getting people to join in. To develop relevant interactions the brand and the customer set would require time. The next part is SEO. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell. Well you have two upfront opt.

Social Media 62

Social Media Social CRM Reputation Widget 62

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

APRIL 7, 2021

Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. That said, Clubhouse is so new that brands also have to figure out how to join in. We’ll also look at use cases and examples of early-adopter brands that are making interesting moves on the platform.

Influencer 143

Influencer Privacy Template Templates 143

Sprout Social

DECEMBER 21, 2023

So it pays for your brand and products to stand out against the competition. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. It reveals if you’re falling behind the competition, and what people prefer about other brands. Its ease of use?

Analysis 103

Analysis Products How To Price 103

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

Social Media 40

Social Media Avatar Social Networking Compete 40

Buzz Marketing for Technology

JULY 7, 2008

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. Even after five years, nothing can persuade you to end your boycott of the brand. Only the brands that go above and beyond for their customers receive enviable brand loyalty.

Metrics 99

Metrics Social Media Sentiment Airlines 99

Bill Hartzer

APRIL 27, 2010

Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? Why Do People Get Tattoos of Brands?

Brands 157

Brands Loyalty Badge Apple 157

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Listen to the stories. Your culture.

Conversation 139

Conversation Brands Meme Social Media 139

Later

JUNE 11, 2021

Plus, with over 180M users on the platform , there’s a major opportunity to reach new people and increase brand awareness. Note: If you’re starting a brand new account, skip to Tip #3!) . This is also an opportunity to audit who your brand follows, and to refresh your profile picture, bio, and cover photo. The takeaway?

Twitter 86

Twitter How To Compete Hashtag 86

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Which brands of paint are best?

Social Media 148

Social Media Strategy Consultant B2B 148

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. It’s visible to anyone on the internet via search engines, and only official brand representatives can create one. The Official Group. As a feedback forum.

Groups 144

Groups Groups Engagement Facebook 144

Convince & Convert

FEBRUARY 22, 2016

Then you would launch your campaign—with an overarching theme based on an outdated “brand model”—and the campaign might last for a number of weeks, depending on how much money you had to spend on it. You can have two products that are exactly the same, but if one has a good brand around it, then it suddenly has more value to the consumer.

Data 60

Data Marketing Campaign Film 60

Sprout Social

FEBRUARY 8, 2023

Every touchpoint must work together in a coordinated effort to provide a consistent brand experience. It’s a center point of consumers’ daily lives and the brands integrating social data beyond their marketing efforts are reaping major benefits. It might not be as moving as a concerto, but it certainly can be memorable.

Strategy 82

Strategy Marketing Loyalty Collaboration 82

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. It’s a Branding Tool.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. They focus on fostering customer behaviors that lead to profitability. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), I’m forced to agree.

Social Media 119

Social Media Strategy Mobile Consultant 119