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Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186
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Amazing Things Will Happen – Video Book Review

Justin Levy

Chapman first shared an unedited chapter of Amazing Things Will Happen many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a marketing book. This is a guidebook.

Review 157
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Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! For more of my thoughts on the book, here’s a quick video. I really enjoyed the book!

Review 187
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Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. That may sound a little outdated with all of the other marketing jargon out there, but it’s not. These are just a few questions every good PR person, marketer or social media professional should ask.

CPC 100
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Network World: SocialCorp “Must-Read” Social Media Book

Socialized

This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# Weiss says this “well laid-out book is full of great references.&#.

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. As I mentioned above, it’s not really a book to teach you how to integrate social media into your day to day strategy, but one to inspire you to do so.

Review 209
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The Social Marketing Roadmap [Infographic]

Mindjumpers

For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! Social Marketing Insights from Leading Social Experts.

Marketing 264