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Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research,  content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: •  Search is a moving target.

Book Review: The Social Employee

Webbiquity SMM

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. ” And that is what sets up the core of this book: lessons the authors share from seven leading companies in how to harness the power of social employees. Those voices collectively shape the brand.

10 Best Marketing Books Written By Marketers


Here are 10 marketing books with the right advice for marketing in this new environment. In this really practical book, Handley devotes sections to writing better, mastering easy grammar rules, telling stories well, creating trustworthy content, and using the techniques of journalism. This book will show you how. But that is not what this book is about. Chapman.

Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”.

The Best Business Books Of 2012

Twist Image

Read a good business book this year? The Best Business Books of 2102. Reading this book reminds me of the feelings of excitement I used to get when reading newspaper and magazine articles about the Internet in the early nineties. This one of those books that makes you stop, put it down and scream, "this is me! " I wish I had this book in High School. It's a beautiful book about people who like to think, read and yes, be alone. loved this book and re-read it multiple times. This is one magical book. This is not a business book.

Book Review: The End of Business As Usual

Spin Sucks

Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. When I mentioned I was writing a review of the book, she asked if she could join in. And, because the Pinterest debate between Paul Sutton and I worked so well, we thought we’d do a combined book review. expected to skim this book. This book is for you, then.

Everyone Has Written a Book!

Geoff Livingston

Go to enough social media conferences (like two maximum), and you will inevitably have a conversation about the cliche, “Everyone’s written a book.&# This meme references the seemingly endless proliferation of social media books published. It’s really hard to write a book. Moving $15 Books. Book marketing beats the spirit out of authors.

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The book has its minor flaws. Depth of subject matter expertise. Stop now.

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Brand Books And Seminars For Word Of Mouth


Such sources are most often shared through books and seminars. Best lessons from books on branding. One of the best things about books is that they can be shared very easily. Such books as Made to Stick promote the idea that it’s good to keep ideas simple if you want them to stick. ” However, one thing to consider is that all too often, books also advise to never go by the book if you want to succeed. Books have a lot to say, but it always comes down to your own interpretation and application. But where do we get these ideas from?

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. As a young writer, actually publishing a book seemed like a pipe-dream, particularly given the fact that I also always dreamed of eating and having shelter. From Blogger to Author? I’ve considered several books over the years. Book Review

Book Review: The Crowdfunding Revolution


In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences.  . In 2010, he co-authored a pioneering book on crowdfunding titled  The CrowdFunding Revolution  (with Kevin Lawton). More: “Organic.

5 Books Every Blogger Must Read


But we as bloggers get caught up in only reading books about blogging. It just requires a small investment of your time. I’ve listed 5 books I recommend to every writer, whether they write novels, blogs, screenplays, poems, or news articles. There is no better book to learn how to properly write than “The Elements of Style.”. The second part of the book is a writing guide.

10 Steps To Help Turn Your Blog Into A Number 1 Bestselling Book


To make a living from writing at home often features high on the list of dream jobs! I’m lucky enough to have just published a book which got to number one in the charts, sold a business, as well as running a couple of businesses today, and most of the success can be put down to blogging. 10 Steps To Help Turn Your Blog Into A Number 1 Bestselling Book. Find your niche. Retweet.

10 Business Books That Aren't Out Yet (But You're Going To Read)

Twist Image

There is a whole new slew of great business books that are coming your way in the next little while. Well, he just released his latest book and I''m about to get started on it! From the book: "How many times have you heard yourself saying yes to the wrong things -- overwhelming requests, bad relationships, time-consuming obligations? " The book was published on July 15th, 2014. Paul wrote a super-interesting book titled, The Marketing Agency Blueprint , back in 2011. " The book will be published on August 11th, 2014. business book.

Amazing Things Will Happen – Video Book Review

Justin Levy

Chapman  first shared an unedited chapter of  Amazing Things Will Happen  many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a marketing book. This isn’t a self-help book, though that is how it’ll get bucketed.

5 Ways To Write Like An Expert Without Writing A Book

Waxing UnLyrical

Talk to and reference the experts. Even the experts refer to the experts. We all have references we love to skip Google to query when something specific’s driving us nuts. Failing all that, of course, you can always write a book. Guest post by Shakirah Dawud. Publicity experts swear by becoming an author of something. Image: Mirari Erdoiza via Fotopedia, CC 3.0. 1.

Socialnomics Book Review |

Jason Yormark Home About Me My Videos My Resume Contact Me Browse > Home / Book Reviews , Social Media / Socialnomics Book Review | Subcribe via RSS Socialnomics Book Review August 30th, 2009 Posted in Book Reviews , Social Media Tweet Share I debated whether to post a book review as I experienced flashes of high school busy work, but Socialnomics is certainly relevant to my world, and I enjoyed it thoroughly.  The book doesn’t necessarily have to be read start to finish.  Related posts: Social Media Book Package Giveaway!

Want to work in social media? Read these 5 books

Jeff Esposito

If you’re new to the space, still in school or looking for a career change and social is where you want to go, take some time to educate yourself on the space with these five books that will get you thinking beyond the Tweet to make you more appealing to employers. Click on the links to see my video book review. There is no question that jobs in social media are on the upswing.

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. When talking about social business, the discussion refers to building a culture of empowered, engaged social employees who are as confident working collaboratively as they are working independently. Reprinted with permission. There’s nothing quite like good, old-fashioned fear.

Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

Join the pre-release fan club at I’m delighted to officially announce that my next book is finished and it’s the best work I’ve ever done. I am BURSTING with excitement to get the book in the hands of sharp, creative people, and it’s coming your way soon. Youtility marketing book youtility youtility

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. My book is less than $20 on Amazon, which makes for a great deal and covers years of practice and training. Did anyone know that authors make perhaps a dollar off the sale of every book? And I agree about book writing.

Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell

Blue Focus Marketing

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. ” And that is what sets up the core of this book: lessons the authors share from seven leading companies in how to harness the power of social employees. Those voices collectively shape the brand.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. To learn FBML you’re going to want to check out Facebook’s documentation and reference on FBML tags. There is a large reference of these tags on their developer wiki. have a couple set up for books that I work for the publishing company. Marketers love Facebook.

Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Brian recently published his 5th book, The End of Business As Usual. Congratulations on the new book. We just can’t stop you from writing books! was that Engage was more of a reference guide than a book. Jay: And refer back. Brian: and refer back. This one, even though I’d like to think it’s also a reference guide, it tells a story.

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Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! really enjoyed Rework and found myself making lots of highlights inside of it to go back and reference. really enjoyed the book!

#FollowFriday: The Synergist

Spin Sucks

One of my favorite business books of 2010 was, hands down, Les McKeown’ s Predictable Success. actually keep my copy on my desk so, when I’m having a bad day, I can refer back to it to see if what we’re going through is normal. So, when he asked me if I’d review his latest book, The Synergist , I gave a resounding yes. This is a leadership book, in the truest sense of the word. Even if you’re not a “leader” by defintion inside your organization, but you work with others, this book is for you. But she was right.

Six Links Worthy Of Your Attention #121

Twist Image

My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire ( The Book Oven , LibriVox , iambik , PressBooks , Media Hacks ) and I decided that every week or so the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see" Check out these six links that we're. "Every time I make time to sit down with Hugh, he makes me reconsider what books are. referly.

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Meet Kristi and Her Key to Blog Promotion

Ari Herzog

Kristi Hines, the author of Kikolani (a blog that I have enjoyed reading for about two years), understands the relationship between publishing a blog post and promoting it — and she wrote an electronic book about the subject. This is her first book. also keep their usernames in a text file list for future reference as people I can count on for a little social promotion.

Experimenting with Extended Storytelling

Geoff Livingston

With this handle, people can ask Jason questions, throw tomatoes at him, or just get book updates. also intend to use Twitter as a means to extend the novel experience , and provide bridge teasers between books one and two of The Fundamentalists (the first of which I am targeting for an early 2015 release). Here are some of the ways I am experimenting. Jason on Twitter.

Book Review: Engage!

Dave Fleet

Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! Not only does the book cover a wide range of tools; it nonetheless manages to avoid taking a tool-centric (which would almost immediately be out of date) and works in sound elements of communication strategy and broader social media principles. The measurement section, in particular is useful, not for any original insights but for combining a variety of measurement approaches into one place for easy reference.

Thank you and some free books for Christmas reading

The Way of the Web

It’s the season of goodwill, so it seems a perfect time to say thank you to everyone that’s visited my blog, followed or message me on social networks, or kindly referred me to potential new clients. Blogging books ebooks free books gaming hacking inspiration marketing open source pdf Virtual Worlds WritingPlus everyone that’s helped me set-up sites, answered my own questions, and anyone that’s come along to the #DPiP meetups or chatted at conferences etc. Note: Some of the links are to descriptions, others are directly to PDF downloads.


Geoff Livingston

Redline refers to operating across the line of demarcation on your car’s tachometer. For example, for the past two and a half years I’ve been writing, traveling and promoting two business books AND this blog, in addition to my normal business activities. Here’s how… Am I going to write another business book anytime soon? Image by Fawzan Hasan.

Wrapping Up Book Writing, Blog Changes

Geoff Livingston

On Monday, I will publish the last draft material from my forthcoming book, Welcome to the Fifth Estate, a case study from a familiar face in the online business world, but this time showing a fascinating new development. For all intents and purposes, after drafting that case study today the book will be completed and in the editing processes. Reflections on the Book.

Two Great Questions

Twist Image

It's also a great questions because it can take you down a fascinating road of discovery that twists with the types of media they prefer to read (magazines, newspapers, books, websites, Blogs) and turns at how they prefer to read (e-reader, smartphones, paper, etc.) Even if you have decided on a candidate and ask them for some references, who do you think they're going to come back with? Whether you're about to interview someone for a job or heading out to a networking dinner. Personally, I'm not involved in the HR function at Twist Image. Education is everything. The truth.

Are you ready to be humanized?

Jeff Esposito

This video book review takes a look at Maddie Grant and Jamie Notter’s Humanize (Amazon affiliate link). The book is a must read for any budding executive or person looking to incorporate a human side to a business. My favorite part about the book was the underlying references to the Matrix and changing the way that folks are wired to think.

Network World: SocialCorp “Must-Read” Social Media Book


This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# I’m very pleased my book, SocialCorp: Social Media Goes Corporate , is on the list, and Computerworld writer Todd R. The book is in good company indeed.

Weekly Roundup: Unsung Heroes

Waxing UnLyrical

After all, this is the third post in three days to reference that wretched campaign. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Aaargh!! also found some wonderful gems that I was not familiar with before, and realized they are people I want to get to know. feel like an idiot saying that, but it’s true. Some are new. She loves dogs!

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