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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Lumen5 : Described as the “PowerPoint of video making,” Lumen5 features a point-and-click video creator and can transform blog posts and Zoom recordings into video clips. Image source For video marketers, the upshot is a continued shift away from landscape videos, which simply don’t play nice within social media apps when viewed on mobile.

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Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch

The Realtime Report

YouTube is reportedly buying video game live streaming site Twitch for $1 billion – YouTube is about to announce the acquisition of live-gaming site Twitch for $1 billion; in the last three years Twitch has become “immensely popular with video gamers and their fans” (GigaOM). Any social media updates that we missed?

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). and… Apple?!

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. This means our software is hosted on the cloud and used over an internet connection via a web browser or mobile app. Another area we anticipate we will continue to invest in is AI.

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Build Blog Products That Sell 6: Tell the World

ProBlogger

The post Build Blog Products That Sell 6: Tell the World appeared first on ProBlogger. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. You have to use language forcefully, more forcefully than you do in your blog posts.

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Build Blog Products That Sell 2: Analyze the Market and Competitors

ProBlogger

The post Build Blog Products That Sell 2: Analyze the Market and Competitors appeared first on ProBlogger. And then, if you market yourself in the right fashion, they’ll buy what you’re selling. Say you’ve got a blog that focuses on international train travel for the budget-conscious. Of course there would be.