Mobile is huge. And so is the value marketers and companies can wring out of a comprehensive mobile strategy that starts with a mobile-optimized website. products on the move, and the number of businesses that have invested in a mobile-optimized website to satisfy their customer requirements. Richard Edwards surveyed mobile authorities and practitioners to get the answers. Are businesses mobile ready? Only a fraction of businesses in the five countries surveyed report having mobile optimized sites. ” Mobile in the fast-lane. MORE >>

Long live mobile search! In an earlier blog, I discussed some best practices for website search that would ensure that users had easy access to the information they require. Some of the basic search design best practices I highlighted also apply to designing for mobile devices. For example, it’s important in both instances that you design the search functionality as an input field and button (like on Lowe’s mobile site) and place it in a consistent place in the top portion of your mobile app or site. And a last minute trip! 1] [link]. MORE >>

It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions — reaching for their mobile phones at every step of the consumer journey, from researching products to making purchases — that this is the Year of Mobile Commerce. The real news is our increasing reliance on mobile. percent of people used a mobile device to visit a retailer’s site, up from 3.9 Additionally, mobile sales grew dramatically, reaching 6.6 retailers. were up 33.0 MORE >>

Recently, HubSpot’s Website Grader began factoring mobile optimization in to its scores. After all, it’s about time for mobile platforms to be considered in the production of every website, as more people are owning smartphones. This doesn’t mean making a completely new version of the website built just for mobile. If you’re not enjoying the mobile version of your website, why would anyone else? Build CSS for Mobile. Setting up a special CSS stylesheet for mobile-only. Futher reading: Optimizing Your Website For Mobile. MORE >>

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience to its users who are embracing this new lifestyle wholeheartedly. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be. Your customers are not confined to their homes or offices. MORE >>