Mobile First in 2015
DECEMBER 4, 2014
By Elizabeth Victor Yes, you guessed it, the end of the year is near and along with it comes all of the “year-in-review” blog posts, and the “predictions-for-next-year” blog posts, too. Start switching your digital and social media marketing efforts right now to a Mobile First priority. Now the focus is changing to mobile first. What is Mobile First?
The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
Social Media Gone Mobile
JULY 5, 2012
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.
How T-Mobile Changed The Wireless Industry For The Better
The Realtime Report
JUNE 3, 2016
How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. Mobile proposed another way. Not only is T-Mobile benefiting, but the customer is too. Mobile’s latest promotion is Binge On. No two year contracts.
Mobile: Give Your Customers That Something Extra
NOVEMBER 9, 2012
The SoLoMo revolution within social media interaction has previously been covered here on the blog. Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution.
A Mobile Website is Key for Business in 2015
FEBRUARY 15, 2015
Mobile usage is at an all-time high ! In more time with mobile on an average day than in 2013. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Check out the informative INFOGRAPHIC below on “Mobile Design for the Modern Business” for more on optimizing design for mobile. Blog Integrated Marketing Mobile Marketing
Four Mobile Marketing Growth Areas
JANUARY 18, 2011
This first ran on MyMobiManager , a company that creates content management systems for the mobile web. And now back to your regularly scheduled blog post… Most of the work we do at Arment Dietrich is B2B. So when we talk about something as simple as moving their websites to a mobile browser friendly format, you can imagine the blank stares we get. Mobile Browser Ready.
How to Make Your WordPress Blog Mobile Friendly
MARCH 25, 2011
This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. Howie really really really believes in blogs being mobile friendly. Of course, this makes sense, the way mobile is taking off. The font was tiny.
The Mobile Gap
FEBRUARY 26, 2016
The other side says this: We live in a mobile world, this is how consumers, primarily, connect with us, so we're in the process of developing a responsive Web experience, and looking at how we can shift some of the dollars over to mobile marketing. How many brands do you - as a consumer (not a marketing professional) - connect with on your mobile device? And, that's the thing: Mobile should never be a "less than" Web experience. With that, take a serious look at how your brand is represented on a mobile device. This is the mobile gap. business blog.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. This is a guest post by Jay Baer.
Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet
DECEMBER 23, 2012
If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. It took me an hour of finding workarounds for Twitter and I document the process of switching to the Twitter desktop view (not the mobile view) of Twitter in this blog post. I can’t live without my tablet. No easy fix. Brilliant!
Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard
The Realtime Report
DECEMBER 6, 2013
Tumblr: 154 million blogs. Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. What are your top three mobile apps?
Carlsberg Launches Crowdit: A Non-Branded Mobile App
OCTOBER 17, 2012
We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The mobile consumer. As I wrote in a previous blog post , today’s consumers are looking to take part in experiences that they want to be involved in and share with their friends. Social Media Gone Mobile.
The Mobile Commerce Chicken And Egg Conundrum
NOVEMBER 30, 2016
For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. If brands are ever going to actualize their true market opportunity, the time has come (and, maybe, passed) to ensure that your mobile experience is not a watered-down version of your desktop website, or a responsive design without the usability and experience that mobile does provide.
QR Codes & Mobile: The Time is Now
MARCH 8, 2011
Stephanie True Moss , is chief creative officer at True Moss Communications , Inc., a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. If you haven’t they can be fun and lead to videos, pictures, mobile information and more that is unveiled with a simple scan. Consider the mobile aspect.
Facebook Adds Dynamic Ads for Mobile App Installs
DECEMBER 8, 2016
Facebook Thursday announced the launch of dynamic ads for mobile application installs. Facebook said in an email to SocialTimes: App marketers will now have the ability to use dynamic ads to drive mobile app installs by targeting people who recently browsed their products. The social network also shared the following tips in a blog post: As you build out your strategy, prioritize these three things: finding customers who take action beyond the install, driving valuable repeat actions (such as in-app purchases) and measuring the value of your marketing.
Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard
The Realtime Report
JUNE 20, 2014
Tumblr: 190 million blogs. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. YouTube.
How To Think About Mobile Advertising
JANUARY 16, 2015
Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience. Are mobile ads dead on arrival? Mobile makes sharing ideas fast and easy. mobile.
25 Principles Mobile Site Design- Delight User & Drive Conversion
NOVEMBER 8, 2016
From ThinkWithGoogle about Mobile Site Design. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. BloggingHappy Designing.
Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 7, 2012
Tumblr: 72 million blogs. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Twitter’s mobile advertising revenues in the US will total $129.7 Why is Twitter seeing such success with mobile? Facebook: 955 million active users.
Gushcloud: Mobilizing Social Media Marketing
APRIL 25, 2012
Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Mobilizing target networks online. Tweet. SXSW is a sizzling hub for the rising stars of social media. Transparency of Community. Growing at a great pace!
Facebook Introduces Audience Insights, Twitter Unveils ‘Mute’, Yahoo Gets Mobile & More | Social Media Snapshot
MAY 16, 2014
Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Blog Facebook LinkedIn Pinterest Social Media Marketing Twitter CardMunch evernote facebook audience insights language targeting linkedin mobile ads mute button social media Social Media Snapshot Yahoo Introduced late last week, [.] ( Read more. ).
YouTube Commands 50% of Time Spent On Mobile Entertainment Apps
The Realtime Report
APRIL 2, 2014
How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day.
Mobile Breaks Search. And Your Brand
APRIL 1, 2016
Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. There was no real interest from consumers to use their mobile phones for a Web-like experience. Back then, saying that, "mobile will eat the world," made anyone and everyone chuckle. Mobile is eating the world. He's also known for his presentation titled, Mobile Ate The World. The ecosystem - at the core - is mobile. Mobile breaks search. business blog.
An Open Letter To Brands: Be Mobile-First. Now.
FEBRUARY 24, 2017
In short, your mobile experience is lacking (at best) and pretty sucky (on average). . Most consumers don't use us on their mobile devices!". One tap and a car will show up at their front door and yet, your mobile car configurator is one big confusing mess. The fact that your consumers view mostly everything on a mobile device, doesn't mean that they engage with the brand with the same functionality that mobile engenders. Mobile and brands have not reached the tipping point yet. The number of mobile-only users is on the rise, totaling 40.7 brand.
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Search is a problem because discoverability of these mobile applications is a real chore for brands. business blog. marketing blog.
Relevant Social Content is Visual, Spatial and Mobile
DECEMBER 12, 2012
Constantly Moving Targets. I was reminded recently as I traveled out-of-town that our ability to be mobile in this country is amazing and we don’t really give it a second thought. More powerful cellphones, smaller computers and other devices allow us to be just as productive away from a desk as we are in the office (whether or not that’s a true benefit is a blog post for another day).
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to a mobile web page with videos of chefs preparing the recipes. Good Things Come on Packages. Like this post?
Twitter Debuts Customizable Modular SDK for MoPub Mobile Ad Exchange
SEPTEMBER 15, 2016
Advertisers using Twitter’s MoPub mobile ad exchange can now customize their software-development kits to account for only the ad formats they wish to use. She wrote: From standard banner ads to mobile-first formats such as native ads, MoPub supports one of the most comprehensive sets of ad formats, and now, you can pick and choose the ones you want to work with.
Are You Reading This On A Mobile Device?
Small Business Mavericks
JULY 9, 2014
If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article Why Mobile Matters – Now , one-fifth of North American page views are on mobile. It makes sense that more people will be using mobile as the devices get easier to buy and use. What Does Mobile Matter To Marketers? We know that websites must be responsive, and that mobile marketing is here to stay. Mobile Marketing for Small Business mobile mobile marketing mobile responsive website design
Mobile App Store Data is Required in 2015 Marketing Plans
JUNE 11, 2015
By Dave Bell Stop me if you’ve heard this: Mobile surpassed fixed Internet in 2014. Sixty-eight percent of digital media consumed globally is via a mobile device. Videos, blog posts, articles, pictures, and music are all being consumed via mobile. More users access Google Search via Mobile than by desktop. Mobile adoption has moved quickly.
5 Easy Ways To Optimize Your Website For Mobile
AUGUST 5, 2011
Recently, HubSpot’s Website Grader began factoring mobile optimization in to its scores. After all, it’s about time for mobile platforms to be considered in the production of every website, as more people are owning smartphones. This doesn’t mean making a completely new version of the website built just for mobile. Build CSS for Mobile.
Online & mobile disaster relief efforts for Japan
MARCH 25, 2011
Google has a good page on resources for aid to Japan – as you know, they have just launched a Google for Nonprofits program so they are very focused right now on how to mobilize people in various ways for both disaster relief and other social good causes ( more info here ). See Twitter’s Hope140 blog provides information on Twitter-related resources. Thanks!
Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 28, 2012
Tumblr: 75 million blogs. Instagram Tops Twitter In Daily Mobile Users. Instagram users spent 257 minutes (on average) accessing the mobile photo-sharing platform, while Twitter users averaged only 170 minutes viewing the micro-blogging platform. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. via Twopcharts.
Make A Mobile Marketing Impact
MARCH 4, 2012
While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. blogging. impact mobile. mobile entertainment forum. mobile industry. facebook.
Updated: It’s Your Toilet Calling! What Germs Are On Your Mobile Device?
NOVEMBER 13, 2011
The clear loser was the cell phone with the tested mobiles having high levels of faecal Coliforms and Enterobacteriaceae. And it’s not just your mobile phone…it’s any technology that you touch with your hands. Mobile phones, keyboards, TV remote controls, light switches. Have thoughts on the need for a washable device or a tips on keeping your mobile clean?
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.
Google’s Own Mobile Results Ranking in Google
MARCH 23, 2015
Especially at a time when Google is pushing the mobile version of websites, wanting all of us to make sure that our websites are mobile friendly by April 21st. recent search this morning revealed that the mobile version of Google.com is ranking well in Google’s own search results. searched for the title of a blog post I wrote on Saturday night about a lawsuit.
Mobile Will Restore Brevity to Media
APRIL 10, 2011
If social media endangered the 30 second spot , then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Time seems to be on mobile’s side.