Mobile First in 2015
DECEMBER 4, 2014
By Elizabeth Victor Yes, you guessed it, the end of the year is near and along with it comes all of the “year-in-review” blog posts, and the “predictions-for-next-year” blog posts, too. Start switching your digital and social media marketing efforts right now to a Mobile First priority. Now the focus is changing to mobile first. What is Mobile First?
How T-Mobile Changed The Wireless Industry For The Better
The Realtime Report
JUNE 3, 2016
How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. Mobile proposed another way. Not only is T-Mobile benefiting, but the customer is too. Mobile’s latest promotion is Binge On. No two year contracts.
The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
Social Media Gone Mobile
JULY 5, 2012
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.
New Infographic: Associations Going Mobile
DECEMBER 6, 2011
I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot. And after posting that “ mobile apps are a waste of time for associations ” on this blog last year, I’ve gotten a number of requests to talk more about it.
Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. SoLoMo and location-based engagement.
Mobile Technology and Your Small Business
JANUARY 3, 2013
This is a guest blog post from Megan Totka, chief editor of ChamberOfCommerce.com. Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. Is your small business taking advantage of mobile technology? Features mobile
Mobile: Give Your Customers That Something Extra
NOVEMBER 9, 2012
The SoLoMo revolution within social media interaction has previously been covered here on the blog. Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution.
A Mobile Website is Key for Business in 2015
FEBRUARY 15, 2015
Mobile usage is at an all-time high ! In more time with mobile on an average day than in 2013. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Check out the informative INFOGRAPHIC below on “Mobile Design for the Modern Business” for more on optimizing design for mobile. Blog Integrated Marketing Mobile Marketing
Carlsberg Launches Crowdit: A Non-Branded Mobile App
OCTOBER 17, 2012
We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The mobile consumer. As I wrote in a previous blog post , today’s consumers are looking to take part in experiences that they want to be involved in and share with their friends. Social Media Gone Mobile.
Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet
DECEMBER 23, 2012
If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. It took me an hour of finding workarounds for Twitter and I document the process of switching to the Twitter desktop view (not the mobile view) of Twitter in this blog post. I can’t live without my tablet. No easy fix. Brilliant!
The Mobile Gap
FEBRUARY 26, 2016
The other side says this: We live in a mobile world, this is how consumers, primarily, connect with us, so we're in the process of developing a responsive Web experience, and looking at how we can shift some of the dollars over to mobile marketing. How many brands do you - as a consumer (not a marketing professional) - connect with on your mobile device? And, that's the thing: Mobile should never be a "less than" Web experience. With that, take a serious look at how your brand is represented on a mobile device. This is the mobile gap. business blog.
Four Mobile Marketing Growth Areas
JANUARY 18, 2011
This first ran on MyMobiManager , a company that creates content management systems for the mobile web. And now back to your regularly scheduled blog post… Most of the work we do at Arment Dietrich is B2B. So when we talk about something as simple as moving their websites to a mobile browser friendly format, you can imagine the blank stares we get. Mobile Browser Ready.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. This is a guest post by Jay Baer.
How to Make Your WordPress Blog Mobile Friendly
MARCH 25, 2011
This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. Howie really really really believes in blogs being mobile friendly. Of course, this makes sense, the way mobile is taking off. The font was tiny.
QR Codes & Mobile: The Time is Now
MARCH 8, 2011
Stephanie True Moss , is chief creative officer at True Moss Communications , Inc., a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. If you haven’t they can be fun and lead to videos, pictures, mobile information and more that is unveiled with a simple scan. Consider the mobile aspect.
Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard
The Realtime Report
DECEMBER 6, 2013
Tumblr: 154 million blogs. Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. What are your top three mobile apps?
How To Think About Mobile Advertising
JANUARY 16, 2015
Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience. Are mobile ads dead on arrival? Mobile makes sharing ideas fast and easy. mobile.
YouTube Commands 50% of Time Spent On Mobile Entertainment Apps
The Realtime Report
APRIL 2, 2014
How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day.
Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard
The Realtime Report
JUNE 20, 2014
Tumblr: 190 million blogs. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. YouTube.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.
Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 7, 2012
Tumblr: 72 million blogs. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Twitter’s mobile advertising revenues in the US will total $129.7 Why is Twitter seeing such success with mobile? Facebook: 955 million active users.
YouTube Tuesday: Virgin Mobile Go Crazy Commercial
FEBRUARY 22, 2011
Creepy and funny at the same time, this Virgin Mobile commercial is our YouTube Tuesday pick of the week. Video URL: [link] ].
Facebook Introduces Audience Insights, Twitter Unveils ‘Mute’, Yahoo Gets Mobile & More | Social Media Snapshot
MAY 16, 2014
Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Blog Facebook LinkedIn Pinterest Social Media Marketing Twitter CardMunch evernote facebook audience insights language targeting linkedin mobile ads mute button social media Social Media Snapshot Yahoo Introduced late last week, [.] ( Read more. ).
Feature Friday: Musing about Mobile Networking
FEBRUARY 10, 2011
Just before the end of last year, my email box was inundated by newsletters filled with articles & posts like “The Top 50 Facebook Posts of 2010” and “Top 20 Most Useful Twitter Blog Posts of 2010.” I was really excited to download and read these during my Christmas vacation, hoping I would learn some valuable information on something I may have missed last year. But guess what folks?
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to a mobile web page with videos of chefs preparing the recipes. Good Things Come on Packages. Like this post?
Relevant Social Content is Visual, Spatial and Mobile
DECEMBER 12, 2012
Constantly Moving Targets. I was reminded recently as I traveled out-of-town that our ability to be mobile in this country is amazing and we don’t really give it a second thought. More powerful cellphones, smaller computers and other devices allow us to be just as productive away from a desk as we are in the office (whether or not that’s a true benefit is a blog post for another day).
5 Easy Ways To Optimize Your Website For Mobile
AUGUST 5, 2011
Recently, HubSpot’s Website Grader began factoring mobile optimization in to its scores. After all, it’s about time for mobile platforms to be considered in the production of every website, as more people are owning smartphones. This doesn’t mean making a completely new version of the website built just for mobile. Build CSS for Mobile.
Are You Reading This On A Mobile Device?
Small Business Mavericks
JULY 9, 2014
If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article Why Mobile Matters – Now , one-fifth of North American page views are on mobile. It makes sense that more people will be using mobile as the devices get easier to buy and use. What Does Mobile Matter To Marketers? We know that websites must be responsive, and that mobile marketing is here to stay. Mobile Marketing for Small Business mobile mobile marketing mobile responsive website design
Mobile App Store Data is Required in 2015 Marketing Plans
JUNE 11, 2015
By Dave Bell Stop me if you’ve heard this: Mobile surpassed fixed Internet in 2014. Sixty-eight percent of digital media consumed globally is via a mobile device. Videos, blog posts, articles, pictures, and music are all being consumed via mobile. More users access Google Search via Mobile than by desktop. Mobile adoption has moved quickly.
Gushcloud: Mobilizing Social Media Marketing
APRIL 25, 2012
Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Mobilizing target networks online. Tweet. SXSW is a sizzling hub for the rising stars of social media. Transparency of Community. Growing at a great pace!
6 Ways to Attract Return Visitors to Your Blog
Convince & Convert
MARCH 10, 2016
You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. While you may be producing blog posts regularly, incorporating SEO-friendly keywords, and paying for advertisements, your work won’t pay off until you attract regular readers that actually convert or make purchases. Construct an Attractive, Clean Design for Desktop and Mobile.
Mobile Breaks Search. And Your Brand
APRIL 1, 2016
Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. There was no real interest from consumers to use their mobile phones for a Web-like experience. Back then, saying that, "mobile will eat the world," made anyone and everyone chuckle. Mobile is eating the world. He's also known for his presentation titled, Mobile Ate The World. The ecosystem - at the core - is mobile. Mobile breaks search. business blog.
ProBlogger Podcast: The Benefits of Your Blog Being Mobile-Friendly
JULY 5, 2015
Today is Day 6 in our 31 Days to Build a Better Blog Challenge. There’s no denying it – the time has come where you’re going to lose traffic if your blog is not optimised for mobile viewing. But the time is now to get your site mobile-friendly and capitalise on the fact that mobile traffic is outnumbering desktop traffic at breakneck speed.
Google’s Own Mobile Results Ranking in Google
MARCH 23, 2015
Especially at a time when Google is pushing the mobile version of websites, wanting all of us to make sure that our websites are mobile friendly by April 21st. recent search this morning revealed that the mobile version of Google.com is ranking well in Google’s own search results. searched for the title of a blog post I wrote on Saturday night about a lawsuit.
Mobile Will Restore Brevity to Media
APRIL 10, 2011
If social media endangered the 30 second spot , then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Time seems to be on mobile’s side.
Mobile Necessary Now for Brand Relevancy
MARCH 15, 2011
If you are not preparing your organization for a mobile web , you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Social media is now in its best practices phase, while mobile media via tablets and mobile phones has hit the tipping point. Not convinced yet?
Updated: It’s Your Toilet Calling! What Germs Are On Your Mobile Device?
NOVEMBER 13, 2011
The clear loser was the cell phone with the tested mobiles having high levels of faecal Coliforms and Enterobacteriaceae. And it’s not just your mobile phone…it’s any technology that you touch with your hands. Mobile phones, keyboards, TV remote controls, light switches. Have thoughts on the need for a washable device or a tips on keeping your mobile clean?
The Truth About Writing Killer Content for Mobiles
FEBRUARY 7, 2016
We’re being told constantly that mobile content is like a snack, long texts are dead. You’ve just read TOP myths about mobile users. Yes, mobile users choose different content; yes, they use it in the different time and, what is more important, the different way. Writing Mobile-Friendly Content. Users spend more time on mobiles than desktops ( KPCB ).
Online & mobile disaster relief efforts for Japan
MARCH 25, 2011
Google has a good page on resources for aid to Japan – as you know, they have just launched a Google for Nonprofits program so they are very focused right now on how to mobilize people in various ways for both disaster relief and other social good causes ( more info here ). See Twitter’s Hope140 blog provides information on Twitter-related resources. Thanks!
Make A Mobile Marketing Impact
MARCH 4, 2012
While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. blogging. impact mobile. mobile entertainment forum. mobile industry. facebook.
Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 28, 2012
Tumblr: 75 million blogs. Instagram Tops Twitter In Daily Mobile Users. Instagram users spent 257 minutes (on average) accessing the mobile photo-sharing platform, while Twitter users averaged only 170 minutes viewing the micro-blogging platform. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. via Twopcharts.