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Why Product Marketing Should Own Twitter

Oktopost

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Arguably, one of the most important traits of a product marketer is being a good listener. This becomes especially true when launching new products. Episode Summary.

Products 125
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Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic.

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2022 Social Media Predictions

Ignite Social Media

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

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Friendfeed and GigaOm announce closures as Apple launches new products

The Way of the Web

While Apple launched new products including MacBooks and Watches, two pioneering services announced they would be closing. Friendfeed was a useful social network which combined short updates similar to Twitter with the ability to easily collect and aggregate your content from a huge variety of sources, into one feed.

Apple 28
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Instead, social marketers need to be brought into conversations early and often to support cohesive multichannel marketing. 3 reasons to include social teams in multichannel campaign planning. Social data can strengthen your campaign strategies. Tap that data source and the experts on it now to get ahead of the curve.

Campaign 141
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The power of brand advocacy and its uses

Sprout Social

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128
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5 Social Media Management Tools and Services You May Not Know About Yet (But Should)

Kikolani

In this post, I’d like to introduce you to five social media tools and services I have mentioned in posts this year that have elicited that reaction and what you can (and should) be doing with them. Have you ever visited @Apple on Twitter? followers, it doesn’t actually belong to the Apple that we know and love.