Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Nielsen. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Actionable Analysis. Actionable Analysis. Tags: Nielsen Publishing. ); //. Marketing News & Expert Advice. ClickZ.asia. Mobile.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis? Sort of. And more!
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Results can be exported to Excel for further sorting and analysis. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. No more. Alterian SM2 Freemium. Social Mention.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. There are, however, companies that make mega mistakes for millions to see.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves. Through analysis and interviews, they found that the following factors came into play with unfollowing: Leaving too many updates within a short time. Still, despite the vanity, there is value in follower count.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”.
7 Myths You Believe About Freelance Copywriters
JANUARY 25, 2015
As a recent analysis of the “contingent workforce” by Dr. Michael Woody found, large and medium-sized companies are actually hiring freelancers in droves. Nielsen research has found that consumers are increasingly using content for decision-making, but only when it carries some expertise. Others remember the early days of SEO, and shudder. They’re Not Reliable.
Brand Monitoring: Where Are They Now?
APRIL 1, 2011
couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Brandimensions Folded into its BrandProtect sibling in early 2009. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008.
If Size Matters, Social Media is Huge in the US
APRIL 18, 2010
by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels.
The 5 Reasons Most Companies Aren’t Measuring Social Media
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. Of those more than 1 million households, the behavior of just 619 was tracked by Nielsen to determine ratings.
The 2012 Political Conventions on Social Media: 13.5M Tweets Strong
The Realtime Report
SEPTEMBER 18, 2012
Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. The GOP convention was “one of the most talked about news events of the year on Facebook ,” ( Associated Press ) according to data analysis from Facebook.
Best Social Media Monitoring Tools
MAY 26, 2010
Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. These are the top social media monitoring tools out there.
35 Great Social Media Infographics
MARCH 3, 2010
website is excellent in terms of its analysis of social media inforgraphics. Denise West Here is a new infographic released by The Nielsen Co. Denise West Here is a new infographic released by The Nielsen Co. As you probably know, infographics are visual representations of information, data, or knowledge. Most of these have been scaled down or cropped. Facebook vs. Twitter 6.
The Shift To TV Everywhere
OCTOBER 18, 2011
MediaPost published another news item last week titled, Social Media Has Negligible Effect on TV Ratings , that stated: "An analysis by NM Incite , a Nielsen/McKinsey Company, found a 9% overall lift in social media 'volume' a month before a TV show's start can improve numbers 1% for 18-34 viewers, who are typically the busiest on social media site." nielsen mckinsey company. Television has always been based on two pillars: Destination. TV was never everywhere. That is changing rapidly. Passivity. Media can be both passive and active. TV was always passive. media.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Radian6 Radian6 offers a solution , where you can setup certain keywords to monitor on a dashboard, automatically track the keywords on blogs, image sharing sites and microblogging sites, and then have it report back to you with an analysis of the results. Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Nielsen Nielsen offers Buzzmetrics , which will supply you with key brand health metrics and consumer commentary from all consumer-generated media. Dan Schawbel is the author of Me 2.0: You might want all three. thanks! thanks!
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared.
Social Media Monitoring Tools – 2010 Review (intro)
MARCH 30, 2010
Over the last few weeks we’ve been carrying out detailed tests and analysis on 7 social media monitoring tools – Alterian , Brandwatch , Biz360 , Nielsen My Buzzmetrics , Radian6 , Scoutlabs and Sysomos – so that we can provide an in-depth review of the tools and a comprehensive report laying out the pros and cons for each tool. Who’s using the tools and for what?
5 Reasons Social Media Measurement is Making You Lie to Yourself
Convince & Convert
AUGUST 7, 2011
Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. 2. Not really. they are of course correct. Wrong.
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
MARCH 30, 2011
Zarrella’s analysis found. Lee, Jakob Nielsen, and more. ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ). Go figure.
Do the Math to Calculate the ROI of Business Blogs
Blue Focus Marketing
MARCH 13, 2012
According to Nielsen’s “The Social Media Report,” social networks and blogs are the top online destinations for Internet users, accounting for 23% of the time Americans spend online. Final Analysis. Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. And it’s all about winning.
Online Content Curation: The Key To Building Visibility, Authority And Value
SEPTEMBER 24, 2010
million unique visitors per Nielsen NetRatings. According to the same Nielsen NetRatings above, The Drudge Report had a readership of 3.5 About Taariq Lewis Taariq Lewis is the director of sales and marketing of HiveFire and launched the go-to market strategy for a content analysis and entity extraction company of MIT CSAIL engineers. Curated in real-time. But not only.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO. Mark Zuckerberg: The iPad Isn't Mobile 4 iPhone Versus Android: Nielsen Delivers the Num. 5 12 Tech Toys for a Geeked-Out Wedding 6 Why Google Is Suing the U.S. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.
What Journalists Need from PR People
MAY 6, 2010
million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. . Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. One of the keynote panels was about the media and their needs in today’s Web 2.0 world. After
Mapping the Social Internet – what part of the world is the most.
AUGUST 9, 2010
Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social platforms in 18 markets.
How to Hack Your Efficiency with an Agile Blog Planning Process
Convince & Convert
APRIL 14, 2015
Norman Nielsen Group covered this topic on Web design , and loosely translated, this is what it means for your blog: If readers like one post on a blog, they’re more likely to judge the entire blog favorably in the future. Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.” That’s being effective. Excellent. Right? But
Why Host a Blog on Your Corporate Website?
JANUARY 4, 2011
Vizion Interactive is a full-service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, social media marketing, SEO friendly Web design/development, analytics installations/analysis, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV. Links Let’s be real.
2012 Social Media Business Trends
Blue Focus Marketing
DECEMBER 5, 2011
According to Nielsen’s “The Social Media Report,” social media use is commonplace, with over 4 to 5 Internet users engaging in social activity across a wide variety of platforms. We will see more data crunching and analysis and more strategic and targeted responses. As the end of the year draws near, it’s time to start looking at social media trends for 2012. for building communities?
The Future of Blogging: I Had to Tell You This
APRIL 25, 2012
prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. There are three reasons why this analysis includes so much information. 5,000? Ready?
Aggregators: the good ones vs. the looters
OCTOBER 4, 2010
And now, the HuffPo is nibbling at the NYTimes.com’s ankle: 13m unique visitors/month (Nielsen) vs. 19m for the Times. – Match the subject of the story against a traffic analysis of what readers like on your superblog. Some are truly helping the producers of original content but others simply amount to mere electronic ransack. My daily media routine starts on Techmeme.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. Frighteningly Fun Zombie iPhone Games Apple Launches Online Store in China 5 Fun iPhone Accessories for Kids Apple Now Offers Free iPad Engraving View More » Mobile iPhone Versus Android: Nielsen Delive. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. But what about the use of social media between businesses?
The Rise of Reddit: 4chan and Digg Get the Credit While Reddit Booms
SEPTEMBER 30, 2010
In July, they asked why web analytics sites like Quantcast, Alexa, Compete and Nielsen all underreport Reddit's traffic (probably causing the media's low estimates). Analysis complete. Login Contact About 74° A Summary of Our Gay Teen Bodycount "If You Only Have One Week in L.A." But forums can be inscrutable to outsiders. And I say plenty of them aren't.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
The measurement requires in-depth analysis and A LOT of asking “WHY?” Social Media Marketing ROI – Metrics And Analysis From Search Engine Land: a look at how to adapt currently available measurement methodologies and apply them to social media marketing campaigns. Our blog offers resources, information, and advice on using social media to achieve your business goals. Awesome!
Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps
Buzz Marketing for Technology
JUNE 27, 2008
This list is conceived as a practical framework, derived from years of experience in the research and design of digital environments for youth and adults, as well as an analysis of recent literature on the subject, and based on a pilot study of the performance of scholars in different types of digital tasks ( Eshet-Alkalai, 2004 ; Eshet-Alkalai & Amichai - Hamburger, 2004 ). These include among other things, a thorough analysis of the skills and their nature, their interrelationships, and the resulting implications for educational and technological developments. Abstract.
Media Relations in a Web 2.0 World
MAY 6, 2010
million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. One of the keynote panels was about the media and their needs in today’s Web 2.0 world. jump in traffic.
New People at Mindjumpers
FEBRUARY 2, 2011
Lise Haar Nielsen Account & Project Assistant. Loa supports the copywriters with target group and culture research and analysis. Tweet Some of our previous interns have finished their internships, and we are very pleased that they are continuing in different positions to strengthen our work. Also we have brought in the talented Christina as a Social Designer.
Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
SEPTEMBER 24, 2010
Anderson - Nielsen Journalism Lab Part 2 - Aggregation Is Not Curation - The Human Factor Aggregation is not curation Filtering is not curation Aggregation is Automated, Curation is Manual Automated Aggregation without Curation, is mostly. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. Human-powered, manual news curation is.
Content Aggregation For Links, Traffic And Buzz
OCTOBER 12, 2010
There are many new developments in areas like social media and technology that need to be “translated into plain English so that, for example, a small business owner can understand it and act on it. I’m thinking, for example, of the usability articles by Jakob Nielsen (great content but perhaps too dense for some people) or the excellent articles by Kevin Kelly in The Technium.
26 Free Tools for Monitoring Your Brand's Reputation
DECEMBER 6, 2009
Blogpulse : A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? If you have customers, odds are they’re talking about you to their coworkers, to their friends, and to anyone else within earshot — including those on social networks. FriendFeed Search : Scans all FriendFeed activity. Yahoo! " [.]
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives? What questions are you trying to answer? County, region, state or city? What’s the budget?
PERSONAL KNOWLEDGE MANAGEMENT
Buzz Marketing for Technology
JUNE 27, 2008
Analyzing Information. The analysis of information is fundamental to the process of converting information into knowledge (Avery, et.al, 2001). Analysis builds on the organization of information, but goes beyond it in its emphasis on the importance of frameworks, models, and theories grounded in the standards of public communities. Nielsen, Jakob. (2000). PERSONAL KNOWLEDGE MANAGEMENT: EDUCATIONAL FRAMEWORK FOR GLOBAL BUSINESS. Paul A. Dorsey. Tabor School of Business. Millikin University. ABSTRACT. cannot in effect, be supervised? Flaherty, 237). Jensen?s
Social Media Research: Interview with Joel Rubinson of ARF - Part I
Diva Marketing Blog
FEBRUARY 23, 2009
With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. 80% of new products fail.
Is Social Media Too Big For Its Britches?
Convince & Convert
APRIL 22, 2010
Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Ignore Foursquare at Your Peril – An Analysis of Potential The Science of Inequality – Finding Your Influential Customers markwilliamschaefer Superb summary and perspective, Jay. – [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. At Monday’s Social Fresh conference in St. Whatchew Talking Bout?