article thumbnail

Monetization: Social Network Advertising

Laurel Papworth

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Situational advertising during social discussions by clintjcl on Flickr.

article thumbnail

Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Measurement in #PR – Social Network Analysis. Why: Some top-line thoughts from Alex Sévigny on social network analysis. No One Puts Social (PR) In a Corner. Image: Jeff Gunn via Flickr, CC 2.0. Why: Because I made Venn diagrams! 4 Tips to Avoid the Worst Sentence in a News Release. .”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Image: Angelo Juan Ramos via Flickr, CC 2.0. I hope you’ll join us.

Analytics 168
article thumbnail

Your Blog Stinks! You Should Quit!

SocMed Sean

Photo courtesy of functoruser on Flickr via Creative Commons license. If you’re ready, though, and you really want to get your blog going in 2012, here are some questions that might help in your analysis: Who is your audience? Photo courtesy of skpy on Flickr via Creative Commons license. Can it be scanned quickly?

article thumbnail

10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

article thumbnail

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.

Vocus 184
article thumbnail

Taking a Peek at Twitter Analytics

Social Media Marketing

I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by PeekAnalytics. The request was to share the analysis with you, my readers. A very notable 60% identify as medium-to-heavy social networking users, with 18% identifying as heavy users.

Analytics 164